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Mohammed Sharara, Sales and Business Development Director

Mohammed Sharara

Sales and Business Development Director·DIIT Training Institute

Saudi Arabia

Master's degree, Business Administration

Work experience

Total years of experience: 20 years, 0 months

Sales and Business Development Director

June 2024 - June 2025

DIIT Training Institute

Riyadh, Saudi Arabia

June 2024 - June 2025

• Directed strategic proposal development and client solutions, achieving a 30% increase in repeat business.
• Conducted needs analysis to design customized L&D programs aligned with client objectives.
• Created high-value training proposals that improved client satisfaction by 20% and strengthened long-term retention.
• Collaborated with internal teams to ensure proposal alignment with pricing and delivery capabilities.
• Directed commercial development initiatives and strategic partnerships to expand institutional growth.
• Drove commercial growth through proposal alignment with pricing, delivery, and operational excellence.
• Achieved revenue targets through strategic proposal execution and client development programs.
Company industry:
Training & Education Center
Job role:
Sales

Director of Sales & Business Development

September 2022 - April 2024

Dalilna Training Company

Riyadh, Saudi Arabia

September 2022 - April 2024

• Led commercial expansion during a key growth phase, achieving a 100% success rate in delivering the end-to-end Ameen
Project.
• Leveraged successful project delivery nationwide learning initiatives for 3, 000+ participants using instructor-led training, e-learning,
and digital content.
• Developed competitive pricing strategies balancing client requirements, project profitability, and market competitiveness.
• Converted successful project delivery into long-term strategic relationships, generating an additional SAR 12 million in pipeline
opportunities.
• Directed project execution by coordinating trainers, platforms, and logistics to ensure high-quality delivery and customer
satisfaction.
Company industry:
Management Consulting
Job role:
Sales

Sales Director

November 2020 - September 2022

Rekaz Knowledge Institute

Riyadh, Saudi Arabia

November 2020 - September 2022

• Rebuilt the commercial function during a major business transformation and rebranding phase (Rekaz Gulf to Rekaz Knowledge
Institute).
• Developed the sales strategy, operating procedures, and KPI framework to establish a structured commercial operation.
• Developed and managed a strategic enterprise sales pipeline across industrial, cement, and government sectors in Saudi Arabia.
• Contributed to securing OSHA accreditation and exploring global certification partnerships.
• Generated approximately SAR 3.5 million in sales through strategic account development and solution-based selling.
Company industry:
Training & Education Center
Job role:
Sales

Relationship Manager

December 2018 - November 2020

Watan First Institution

Riyadh, Saudi Arabia

December 2018 - November 2020

• Managed enterprise and government client relationships, delivering tailored consulting and professional development solutions.
• Developed and managed a strategic enterprise sales pipeline (CII, CISI) across banking, insurance, healthcare, and government
sectors.
• Achieved approximately SAR 5.5 million in sales over two years through consultative business development and stakeholder
engagement.
• Prepared technical and financial proposals, managing the complete sales cycle from opportunity identification to contract award.
Company industry:
Primary, Prep, & Secondary School
Job role:
Accounting and Auditing

VIP Sales & Marketing Manager

January 2014 - November 2018

Saudi Human Resource Development Company

Riyadh, Saudi Arabia

January 2014 - November 2018

• Led VIP and strategic account development across government entities and banking institutions.
• Managed an international leadership development program in partnership with a UK university for Ministry of Education leaders,
generating SAR 5 million in revenue.
• Sold and managed internationally recognized professional certification solutions, contributing approximately SAR 12 million in
sales during the period.
• Delivered high-value leadership and workforce transformation programs supporting organizational capability development.
Company industry:
Training & Education Center
Job role:
Sales

Sales Representative

January 2010 - December 2013

Saudi Human Resource Development Company

Riyadh, Saudi Arabia

January 2010 - December 2013

• Generated qualified B2B sales opportunities by identifying corporate client needs and recommending customized training solutions.
• Achieved 150% of assigned sales targets through proactive prospecting and effective client relationship management.
• Secured approximately SAR 6 million in training and certification contracts, building a foundation for progression to senior
commercial roles.
Company industry:
Training & Education Center
Job role:
Sales

Operation and Sales Coordinator

January 2009 - December 2010

Saudi Human Resource Development Company,

Riyadh, Saudi Arabia

January 2009 - December 2010

Company industry:
Training & Education Center
Job role:
Sales

Personal Affairs Specialist

March 2008 - December 2008

Rona Advertising Company,

Riyadh, Saudi Arabia

March 2008 - December 2008

Company industry:
Advertising
Job role:
Human Resources and Recruitment

Customer Service

February 2007 - February 2008

Kuwait Food Company (Americana),

Al Ain, United Arab Emirates

February 2007 - February 2008

Company industry:
Catering, Food Service, & Restaurant
Job role:
Customer Service and Call Center

Sales and Marketing Executive

December 2005 - January 2007

Dana Computer Services,

Banha, Egypt

December 2005 - January 2007

Company industry:
Computer Hardware & High-Tech Manufacture
Job role:
Sales

Marketing & Communications Officer

June 2005 - December 2005

Sina Grand Hotel,

Sharm el Sheikh, Egypt

June 2005 - December 2005

Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Education

New Charter University

September 2019

September 2019

Master's degree, Business Administration

United Kingdom

GPA (rating): Good

GPA (rating): Good

Charter University

January 2019

January 2019

Master's degree, Sales and marketing

Great Britain (UK)

Charter University

January 2019

January 2019

Master's degree, Sales & Marketing

Great Britain (UK)

Egypt,Banha University

September 2005

September 2005

Bachelor's degree, Education Technology

Egypt

GPA (percentage): 68%

GPA (percentage): 68%

Banha University

January 2005

January 2005

Bachelor's degree, Distance Education And Education Technology

Egypt

Banha University

January 2005

January 2005

Bachelor's degree, Educational Technology

Egypt

Skills

Team Leadership

Expert

Microsoft Office

Expert

Business Development

Expert

Sales Management

Expert

B2B Sales

Expert

word

Expert

excel

Expert

power point

Expert

outlook

Intermediate

project management

Intermediate

closeing Sales

Expert

problem solving

Expert

Data analysis

Expert

communication

Expert

sales Managment

Expert

negotiated

Expert

B2B

Expert

CRM

Expert

presentation Skills

Expert

training operations

Expert

teamwork

Expert

sales Training , Accerdditation and consulting

Expert

pricing

Expert

BUSINESS DEVELOPMENT

Expert

BUSINESS STRATEGIES

Intermediate

BUSINESS TRANSFORMATION

Intermediate

PROPOSAL DEVELOPMENT

Expert

REVENUE ANALYSIS

Expert

SALES

Expert

STAKEHOLDER ENGAGEMENT

Expert

STRATEGIC LEADERSHIP

Expert

STRATEGIC MARKETING

Expert

sales Forecasting

Expert

BUSINESS TO BUSINESS

Intermediate

CONTRACT DRAFTING

Intermediate

ENTERPRISE SALES

Intermediate

MACHINE LEARNING

Intermediate

REVENUE GROWTH

Intermediate

STRATEGIC PARTNERSHIP

Intermediate

Social profiles

Languages

Arabic

Native Speaker

English

Expert

Memberships

PMI

member

September 2023

Training and Certifications

Certifications
ICDL & Technical Certifications
Sales Foundations Professional
Salesforce for Sales Management – Professional Training Program.
Certified Sales & Marketing Professional (CSMP)
Project Management Professional (PMP)
ICDL, Integrated Network and Integrated Computer Maintenance certifications
Salesforce Certification (Coursera)
Salesforce for Sales Managers
Sales Foundations Professional
Certified Sales and Marketing Professional (CSMP)
Project Management Professional (PMP)
sales Force and CRM
Nov 2022
ICDL
Aug 2006
CSMP
Oct 2023
PMP
Sep 2023

Hobbies and interests

Camping
swimming
football