Director - Marketing & Business Development Operations
Mosaned Group
Total years of experience :22 years, 4 Months
Design departmental targets, evaluate staff performance at various meetings and develop/implement measures &
efficient staff training programs as per requirement.
Administer day to day operations, provide support to all projects operations, supervise working of multifunctional
project teams and manage financial and administrative activities.
Monitor projects, prepare schedule of work within required timeframe and coordinate with resource
managers/supervisors to evaluate approvals.
Analyze projects for future programs, recommend improvements to business policies & procedures and prepare
budget reports and coordinate with corporate accounting service center for same.
My Tasks list:
Be responsible as Head of key activities of the Company which includes business operations management, business
development, procurement, product line development and enhancement, technical & sales training, Accounts
Management, Finance & overall P&L, CRM implementation.
Provide leadership to a team of 6 direct heads in retaining / enhancing existing market share
Restructure business strategies based on collated market intelligence on competition and other market trends aimed at
enhancing market penetration across the target market segment
Build & maintain productive business relationship with existing clients & prospects for identifying & developing new
business opportunities
Maintain regular interaction with clients for collating & evaluating requirements and rendering customized economical
solutions. Focus on enhancing client satisfaction by effectively resolving issues & rendering superior quality service
Represent the organization at various industrial forums for enhancing brand awareness based on market segmentation
Render qualitative presentations highlighting organizational capabilities & accomplishments to the senior client management
for effectively closing identified business deals
Highlight critical issues with potential business & revenue impact to the senior management & other stakeholders for
implementing effective remedial measures
Business Development & Marketing
Job Highlights/Accomplishments:
* Successfully manage business activities while ensuring business development to high levels of progress efficiency
* Developed the business from nine million Saudi riyal to sixty two million Saudi riyal
* Instrumental in acquiring recognition/certification for Saudi Aramco, Royal Commission, Marafiq, Riyadh Metro, NWC,
Ma’aden, Sabic etc. as approved vendor in the region, in coordination with the principal company based in Spain
* Studied major project contracts and agreements for review & comments eg. Riyadh Metro, Briman Strategic Reservoir,
Kempensky Tower etc.
* Played key role in acquisition of new business through major clients based in KSA as well as in developing strategic
relationship with critical contractors across the assigned territory
* Actively participated in various events like Stadium Build- Qatar, Saudi Roads & Bridges Forum, Big-5, Saudi Build and NWC
Conferences, in role as Head of Event Stand & Operations
* Prepared Pre-Qualifications Folder for the Company, participated in tenders/bids, pricing, proposal development
* Strategized and launched effective marketing campaigns to target prospective clients and increase sales revenues
* Significant contribution in developing new business through key clients based in KSA
* Consistently achieve overall business targets defined for the year
* Develop and sustain strategic relationships with critical contractors to fuel successful business growth
* Established and maintained healthy business relations with leading research organizations for latest and all major projects
update in KSA
My Tasks list:
* Led a team of 7 direct members in accomplishing business targets for the company division dealing in Formworks System
from ULMA Spain, represented by the Attieh Group in KSA
* Collaborate with the senior management in effectively managing overall business operations, implementing sales,
marketing & pricing strategies as well as define business processes for various regions of KSA
* Guide team members in expanding product coverage and market penetration by implementing innovative business
strategies across selected market segments
* Execute novel drives for new product launches and lead efforts for brand positioning through conducting extensive market
research and closely studying customer preferences
* Provide leadership and direction to the company and attended key management meetings as required
* Render operational support in operations planning, budgeting & strategy formulation, technical pre-qualification and brief
company profile for mail shots
* Coordinate with the procurement officer in maintaining inventory based on reorder level of various points of sale as well as
forecasted business volume
* Control the performs of warehouse Inventory count and reconciliation process
* Identified and implemented improvements to sales & project management policies & procedures
* Liaise with the technical manager in evaluating architectural, structural drawings for implementing cost effective and safe
solutions
Rentals & Sales
Job Highlights/Accomplishments:
* Successfully acquired major order from Saudi Oger Co. for Pr. Noura Univ. Riyadh Project, valued ten million Saudi riyal
* Efficiently won various big orders and annual contracts with VIP clients like Saudi Aramco, Petro Rabigh, Petromin, Jeddah
Refinery, Saudi Binladin Group, Saudi Oger, Zuhair Zahran, Muhaidib, Saad etc.
* Successfully secured various major orders by providing economic solutions with minimum required elements and ensuring
apt safety
* Spearhead new market development efforts contributing to overall sales and business growth
* Succeeded in securing highest order sale for the W. Region.
* Render consultancy to management in developing strategic partnerships and alliances for implementation of projects in the
region
* Rated high for augmenting business significantly in the first year of joining by implementing innovative business strategies
My Tasks list:
* Led a team of 5 members in managing day to day business transactions for a leading ARAMCO approved, rental of
Scaffolding & Access Solutions Co. in KSA
* Manage overall sales and operations of the organization in compliance to organizational policies and procedures aimed at
enhancing market penetration across the Saudi West region
* Provide leadership to the team in developing Scaffolding Rental Business in the entire Saudi West region
* Manage the sales team by setting up target, assigning appropriate territories and assisted them in achieving the target.
* Develop detailed reports and provided periodic update to the management on market and projects with regards to project
value, bids, competitor prices, offers, etc. and formulating effective business strategies
* Control the performs of warehouse Inventory count and reconciliation process
* Develop & present proposals for implementing projects providing turnkey solutions
* Identify, establish and maintain comprehensive potential projects, plans and budgets
* Evaluate project requirements of strategic clients and render customized solutions aimed at enhancing client satisfaction
Marketing & Business Development Operations
Job Highlights/Accomplishments:
* Consistently generate top sales/revenue through implementation of effective sales and business plans
* Developed business from less than five million Saudi riyal to one hundred and thirty million Saudi riyal
* Introduce new, fast selling products in the product line, thereby increasing the business turnover
* Strategically moved out aging stock devising amicable campaign strategies
* Efficiently develop marketing tools including Company Website and Catalogue from concept to copy writing
* Develop company’s organizational structure and non-existing policies and procedures
* Effectively manage smooth running of operations (sales, marketing, sourcing/procurement, logistics, servicing, etc.) for all
Rental Stores, while ensuring business growth
* Consistently increase business turnover every consecutive year, and contributed in establishing the company as the
business leader in the industry
My Tasks list:
* Responsible as Head of the Business Operations & Business Development to develop, promote, expand, manage and
control the company business while managing a team of 9 members
* Focused on developing CAT Rental Stores (CRS) business countrywide by increasing sales, adding new products to the
existing product line and implementing various campaigns and promotional activities
* Develop annual sales budget, forecast and business target by region
* Conduct extensive market research and understood competitors’ products, offering and pricing strategies
* Control overall business operations including maintaining stock levels, product pricing, services centers, deliveries, orders,
opening and establishment of rental stores country-wide
* Provide direction, training and support to the sales team in achieving assigned sales targets and business objectives
* Control Service Centers and ensured preventive maintenance (PMs) and repair work on equipment are completed on time
and the fleet is up and running.
(
Bachelor of Mechanical Engineering