Area Sales Manager
NABEEL PERFUMES
مجموع سنوات الخبرة :27 years, 8 أشهر
Nabeel Perfumes was established in 1969 and is a market leader in his segments throughout in GCC. The headquarters of the company is situated in Sharjah Airport International Free Zone - Dubai. The company is market leader in sales of Bakhoors, French Spray, Perfumes, Powder, and Soaps with over 40 showrooms and 1500+ dealers throughout GCC
Nabeel Perfumes consist of 3 brands such as The Spirit of Dubai, Chris Adams & NUVO and all are leaders in their market segment. We have our own outlets in all regions of Saudi Arabia & Middle East Region and branches in UK, USA and Australia and wholesale exporters around 60 countries and mainly in Asia, Africa & Europe
Reporting to the Managing Director & CEO, I am responsible for
•Retails Operations, Sales Management, Business Development
•Achieving Business Targets, Responsible for distribution and managing relations with channel partners
•Implementation of strategic activities for Market development & Sales Promotions
•To conduct an effective and successful promotions in key stores within the set brand guidelines
•Identifies opportunities, set objectives for placing equipment, space allocation, positing, promotional activities that lead to desired business results
•Decision making policy interpretation, work & accomplishment Develop & maintain effective business relation
•Training & development of the salesman team and total responsibility for the area under me
•Looking for new market to promote the sales turnover, improving customers relation & dealers relations
•Focus on competitor activity setting to field salesmen in meeting commitments made to the customers support for development the area shortage and collection support to the salesmen for open new accounts
•Competition Mapping: Monitoring complete study of their products, prices, merchandise, customers & opportunities
•Review of weekly/ monthly sales reports
•My Main Achievement in this job:
•All 6 retails shops in KSA (Jeddah, Makkah, Madina, Riyadh, Hassa & Dammam) is open in 1 year and locations selected by me in Hokair Malls & wholesale market and also taken care of all legal documents of shops with coordination of Saudi person
•Our sales team given sales in 1st year of SR.10 million as Retail Sales from all 6 shops
•After successful launch in Retail Markets the management given me to handle wholesale market throughout KSA (western, central, southern & Eastern regions)
•In 6 months our sales team given sales in wholesale market of SR.35 million
Surrati Perfumes was established in 1950 and is a market leader in its segment. The head quarters of the company is situated in Saudi - Makkah. The company is market leader in sales of Oils, Agarwood, Spray, Perfumes, Facial Cream, Powder, Soap, Dahn Al Oud & Bakhoor with over 150 showrooms and 2500 dealers throughout GCC
We have our own outlets in all regions of Saudi Arabia & Middle East Region and wholesale exporters around the world mainly in Gulf, Malaysia, Indonesia, USA, UK, Russia, South Africa and India
Reporting to the Board of Directors, I am responsible for
•Improve the operational systems, processes and policies in support of organizations mission - specifically, support better management reporting, information flow and management, business process and organizational planning
•Manage and increase the effectiveness and efficiency of Support Services (HR, IT and FINANCE), through improvements to each function as well as coordination and communication between support and business functions
•Play a significant role in long-term planning, including an initiative geared toward operational excellence
•Spearheaded the timely roll out of new products to targeted market segments and followed up with showrooms marketing activities, displays and related sales/marketing activities
•Oversee overall financial management, planning, systems and controls
•Management of agency budget in coordination with the Executive Director
•Development of individual program budgets
•Invoicing to funding sources, including calculation of completed units of service
•Interviewed, hired, trained, mentored, coached and evaluated performance of hourly associates
•Maximized sales and profitability of assigned areas through execution of company programs
•Payroll management, including tabulation of accrued employee benefits
•Disbursement of checks for agency expenses
•Organization of fiscal documents
•Regular meetings with Executive Director around fiscal planning
•Supervise and coach office manager on a weekly bases
•Develop and manage annual budget
•Oversee monthly and quarterly assessments and forecasts of organization’s financial performance against budget, financial and operational goals. Oversee short and long-term financial and managerial reporting
•Managing day to day processing of accounts receivable and payable using QuickBooks, producing reports as requested
•Contribute to short and long-term organizational planning and strategy as a member of the management team
•My Main Achievement in this job:
•Increased sales by 23% in 2011 vis-à-vis 2012 (Till October)
•Increased sales by 8% in 2010 vis-à-vis 2009, 18% in 2011 vis-à-vis 2010
•Promoted as a Operations Manager and given responsibility to handle market of DUBAI & KUWAIT
•Interview and Selected 14 Candidates from A.G.ENT & NASSER MANPOWER CONSULTANT
The company is sole distributor for “UNITED BISCUITS - McVitie’s” for Maharashtra and South India.
United Biscuits (UB), is UK based biscuit manufacturer established in 1850, with leading brands such as McVitie’s, UB is the second largest biscuit manufacturer in the world with a presence in over 100 countries. The company’s business turn over was 2 billion USD (10, 000 crores), in last fiscal
Reporting to the Regional Manager, I am responsible for
•Handling 3 distributors of South Mumbai (Mahim to Cuffeparade) with the given team of 3 sales officers and 26 sales representative to achieve sales target
•Responsible for primary & secondary sales target of assigned territory with motivation and training of the sales team
•To generate & develop new business opportunities in the market
•To build and maintain good rapport , network with the clients
•To coordinate with internal & external customers for execution of orders and sending MIS reports to seniors
•Responsible for acquiring & servicing new & existing clients
•Generate new enquiries and increase customer base
•Introducing more products in present customer base
•Managing promotional activities
•Benchmark, map the existing and new clients for new and expanded business opportunities
•Order execution and payments
•Acquire Institutional Customers, target - small and medium sized Corporate Coordinating through Meetings, Phone Calls, Emails etc
•To achieve sales targets given by Management
•Manage to maximize business opportunity
•Implement business development strategies for key accounts
•And overall responsibility for increasing sales, profitability, market share in Institutional sales
My Main Achievement in this job:
•Increased Sales by 22% in 2010 vis-à-vis 2009
•Successful launch of Biscuits McVitie’s of Cream & Cookies flavor with 100% Distribution in my Territory
•Promoted as Area Sales Manager and given territory to handle complete South Mumbai with given 3 major Distributors
Ajmal Perfumes was established in 1951 and is a market leader in its segment. The head quarters of the company is situated in Dubai. The company is a market leader in sales of EDP’s, EDT’s, Perfumes, Perfumes Oils, Perfumed Wood (known as Agarwood) with over 100 showrooms and 1000 dealers throughout GCC.
Reporting to the Assistant General Manager, I am responsible for
•Setting & Developing strategies & objectives for Eastern Region
•Monitoring & Analyzing markets trends
•Using a range of tools & techniques to motivate the sales staff
•Developing and training of sales personnel in my region which covered 4 retail showrooms, 6 consignment dealers, 125 wholesale dealers
•Managing a team of 17 salesmen to achieve region target
•Gathering data & feedback from over 125 dealers in the region. Booking orders from 125 retailer based in eastern region like (Dammam, Hassa, Jubail, Hafr Al Batin, Khafji, Qatif, Sakaka & Tabuk)
•Payment follow-up and monitoring collections within the prescribed credit cycle
•Planning for Advertising & Sales Budget of the year
The company was sole distributor for “PROCTER & GAMBLE” for Maharashtra state and active in sales & distribution of FMCG for different brands & products, I was responsible for
•Implementing “GOLDEN-EYE VISION” of Procter & Gamble in Mumbai
•RPS of distribution, RPS of visibility & obtaining Preferred Supplier Status, also responsible for CPCDMPVC (Callage, Productivity, Customer Satisfaction Level, Distribution Extension, Merchandising, Price, Volume, Competitive Advantage) delivering GOLDEN STORES
My Main Achievement in this job:
•Got BEST DSE Award from “Procter & Gamble” for delivering highest number of Golden Stores in Mumbai
•Successful launch of TIDE with 100% Distribution in Non-Chemist outlets in my territory
•Successful launch of WHISPER ULTRA & PANTENE with 100% Distribution in MAS (major account store) Chemist & 85% Distribution in MAS Non-Chemist and in OT (open trade) 100% Distribution in Chemist & 60% Distribution in OT Non-Chemist
•Promoted as Sales Team Leader and given responsibility to handle major stores like Sahakari Bhandar, Apna Bazaar, Maratha Aikawardak of all branches of Mumbai & potential wholesalers between Kurla to Govandi in 2001
The company was distributor for CADBURY in south Mumbai and active in sales & distribution, I was responsible for
•Achieving volume objective
•Working as per visibility norms of the company
•Controlling market credits
•Execution of promotion & display activity in trade
My Main Achievement in this job:
•Promoted as a TEAM LEADER