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Mohammed Shanoob Kizhisseri, channel marketing head

Mohammed Shanoob Kizhisseri

channel marketing head·Transind Holding

Qatar

Master's degree, Marketing

Work experience

Total years of experience: 14 years, 8 months

channel marketing head

July 2026 - Present

Transind Holding

Doha, Qatar

July 2026 - Present

Dual-Division Marketing: Lead channel marketing across Transinds Food Palace Hypermarket (B2C) and Al Badia
(B2B/FMCG) divisions.
● Marketing Allocation & ROI Planning: Produced a tactical marketing allocation and ROI report spanning both divisions,
clarifying budget assumptions, growth targets, and result timelines.
● Digital & Competitive Audit: Delivered a strategic digital audit covering website health and social media benchmarking against
category competitors, surfacing priority technical and content gaps.
● 360° Brand Planning: Developed a full 360° marketing plan and pitch deck for the Al Badia brand, translating strategy into an
actionable go-to-market roadmap.
● B2B & Trade Marketing: Built a B2B/trade marketing plan for Al Badia covering POSM concepts, consumer promotions,
HORECA channel strategy, trade incentives, and a three-phase rollout.
Company industry:
Distribution, Supply Chain & Logistics

Marketing Leader

January 2026 - Present

Paris United Group

Doha, Qatar

January 2026 - Present

Multi-Brand Strategy: Direct marketing strategies and ensure consistent visual identity across
subsidiaries to drive market share growth.
Omnichannel Campaigns: Lead end-to-end retail and FMCG campaigns across physical, social,
and digital aggregator channels.
Digital Partnerships: Boost brand reach and digital revenue via local influencers and delivery
apps (Talabat, Snoonu, JumboSouq etc.).
Events & Activations: Execute high-engagement retail events and immersive seasonal in-store
branding (e.g., Ramadan, Eid, B2School, Summer, Winter).
Market Expansion & Customer Growth: Expanded market presence by increasing customer
reach, improving engagement, and driving strong customer growth during challenging economic
conditions.
Company industry:
FMCG
Job role:
Marketing and PR

Head of Marketing

June 2021 - December 2025

Gift Village Department Stores,

Manama, Bahrain

June 2021 - December 2025

• E-commerce Launch: Developed and deployed the company’s e-commerce platform and mobile apps (iOS/Android).
• Budget Efficiency: Managed a high budget, hitting growth targets while maintaining 20% cost savings.
• Performance Marketing: Optimized CPA and ROAS via A/B testing and data-driven digital campaigns.
• Influencer & Viral Growth: Orchestrated international influencer partnerships and produced viral content to scale brand visibility.
• Creative Excellence: Produced high-conversion, top-class promotional materials and flyers to drive retail footfall.
• KPI Accountability: Tracked key KPIs to ensure all marketing activities aligned with commercial revenue goals.
• Strategic Leadership: Directed PR, brand identity, and third-party agencies to solidify market presence.
Company industry:
Management Consulting
Job role:
Marketing and PR

Trade Marketing Manager

October 2020 - May 2021

Gift Village Department Store

Salalah, Oman

October 2020 - May 2021

Regional Expansion: Scaled Iblack from an in-house brand to a major retail presence across KSA,
Qatar, and Oman.
B2B Strategy: Managed distributor relationships and trade programs to maximize shelf space and
market penetration.
B2C Growth: Drove footfall and revenue for Gift Village via high-impact consumer campaigns and
POS activations.
Dual-Channel Marketing: Balanced Push (trade) and Pull (consumer) tactics to optimize sell
through and brand visibility.
Performance Tracking: Monitored KPIs and market trends to refine promotional ROI and branding
consistency.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Trade Marketing Manager

October 2017 - May 2021

Gift Village Department Stores,

Muscat, Oman

October 2017 - May 2021

• Regional Expansion: Scaled Iblack from an in-house brand to a major retail presence across KSA, Qatar, and Oman.
• B2B Strategy: Managed distributor relationships and trade programs to maximize shelf space and market penetration.
• B2C Growth: Drove footfall and revenue for Gift Village via high-impact consumer campaigns and POS activations.
• Dual-Channel Marketing: Balanced Push (trade) and Pull (consumer) tactics to optimize sell-through and brand visibility.
• Performance Tracking: Monitored KPIs and market trends to refine promotional ROI and branding consistency.
Company industry:
Management Consulting
Job role:
Marketing and PR

Assistant Marketing Manager

September 2015 - September 2017

Gift Village Department Stores,

Jeddah, Saudi Arabia

September 2015 - September 2017

• Strategy & Growth: Contributed to marketing plans that increased brand awareness, foot traffic, and revenue.
• Social Media: Led high-engagement campaigns to boost digital presence and community growth.
• Brand Identity: Coordinated PR and advertising efforts while ensuring brand consistency across all platforms.
• Content Oversight: Managed the production and distribution of all promotional and marketing materials.
• Market Research: Leveraged competitor analysis and client feedback to optimize campaign ROI.
• Performance: Tracked KPIs and managed agency partnerships to deliver cost-effective results.
Company industry:
Management Consulting
Job role:
Marketing and PR

Marketing Specialist

March 2013 - August 2015

Sadia - Brasil Foods,

Jeddah, Saudi Arabia

March 2013 - August 2015

• Market Expansion: Led Sadia-BRF campaigns, increasing brand awareness and market share in Saudi Arabia.
• Data-Driven Strategy: Leveraged market research and competitor insights to shape marketing initiatives.
• Digital Growth: Managed social media and email campaigns to drive high customer engagement.
• Product Launches: Orchestrated go-to-market strategies aligned with brand positioning and demand.
• Performance ROI: Analyzed campaign KPIs to optimize spend and maximize marketing efficiency.
• Sales Enablement: Developed retail materials and sales tools to support revenue targets.
• Brand Oversight: Managed agency relationships and ensured unified messaging across all channels.
• Event Execution: Spearheaded trade shows and events to boost visibility and acquisition.
Company industry:
FMCG
Job role:
Marketing and PR

Marketing Coordinator

November 2011 - February 2013

LG Electronics,

Jeddah, Saudi Arabia

November 2011 - February 2013

• Campaigns: Executed LG marketing campaigns while ensuring brand consistency and timely delivery.
• Events: Organized trade shows and product launches to drive sales and visibility in Saudi Arabia.
• Materials: Managed the production and distribution of marketing collateral for regional sales.
• Research: Conducted market and competitor analysis to identify growth opportunities.
• Collaboration: Partnered with agencies and sales teams to deliver marketing initiatives.
Company industry:
Industrial Production
Job role:
Marketing and PR

Education

MS Ramaiah Institute of Technology

September 2011

September 2011

Master's degree, Marketing

India

Post-Graduation MBA (Master in Business Administration) Vishveshwarya Technological University (VTU)* MBA(Marketing)* Marks: 82.4% August 2011 Participated in:  The National Conference on “Role and Challenges of Entrepreneurship Development” – May 2010  The National Conference on “Challenges & Opportunities in Service Sector” – April 2011  The Management Development Program on “Selling Skills” – May 2011 Secured a score of 7 in IELTS (International English Language Testing System) by British Council Projects: 1. Marketing & Advertisement Strategies of Koyas Perfumery Works under the guidance of Dr. Rizwana.M, Department of Management Studies, (MBA) M.S.R.I.T, Bengaluru 2. Gap Analysis of a Service Enterprise under the guidance of Dr.Rizwana.M, Department Of Management Studies, (MBA) M.S.R.I.T, Bengaluru. 3. A Study on Inventory Control and Management with Reference to SRI SRI AYURVEDA Under the guidance of Professor, Suresh K.V, (BBM) M.S Ramaiah College, Bengaluru.

British Council

November 2009

November 2009

Diploma, IELTS - International English Language Testing System

India

Secured a score of 7 in IELTS (International English Language Testing System) by British Council

MS Ramaiah college of Arts Science & Commerce

August 2008

August 2008

Bachelor's degree, Marketing

India

Project A Study on Inventory Control And Management with Reference to SRI SRI AYURVED under the guidance of Prof. Suresh K.V ,BBM, M.S Ramaiah College, Bangalore.

International Indian School

August 2005

August 2005

High school or equivalent, Commerce

Saudi Arabia

Leaded "Creativity & Innovation" wing under CIGI

Skills

Marketing Process

Expert

International Trade Development

Expert

Trade Management

Expert

Building Brand Awareness

Expert

Marketing Solutions

Expert

Adobe Photoshop

Intermediate

Microsoft Office

Expert

Marketing Process

Expert

International Trade Development

Expert

Trade Management

Expert

Building Brand Awareness

Expert

Marketing Solutions

Expert

COMPUTER LITERACY

Intermediate

CORPORATE FORECASTING

Intermediate

CROSS FUNCTIONAL COLLABORATION

Intermediate

DATA DRIVEN DECISION MAKING

Intermediate

E COMMERCE

Intermediate

INTEGRATED MARKETING COMMUNICATIONS

Intermediate

KEY PERFORMANCE INDICATORS KPIS

Intermediate

LEADERSHIP

Intermediate

MARKETING

Intermediate

TRADE MARKETING

Expert

ANALYTICS

Intermediate

BUSINESS TO BUSINESS

Intermediate

BUSINESS TO CONSUMER

Intermediate

COMPLEX PROBLEM SOLVING

Intermediate

DECISION MAKING

Intermediate

EXECUTIVE LEADERSHIP

Intermediate

MARKET ANALYSIS

Intermediate

REVENUE GROWTH

Intermediate

Social profiles

Languages

English

Expert

Arabic

Intermediate

Hindi

Expert

Malayalam

Expert

Memberships

City Choice

New Business Development

July 2008

LuLu Plaza

Identifying Markets

September 2009

City Style

New Product Development

November 2010

Training and Certifications

Certifications
Yes
SAP
Feb 2013 - Mar 2013
Training
Professional Development & Strategy (The "MBA & Marketing" Pillar)
Apr 2012

Hobbies and interests

Content Creation & Digital Media

Digital content creator with a passion for emerging AI tools and visual storytelling.