Category Manager
Boutiqaat group company
Total years of experience :25 years, 4 Months
Indoor sales retail manager
mange the 2200 S.M department store, casual wear, sports wear, and cosmetic section all high end brands with 4 head of sections and 34 sales staff .
- Handling 2200 sqm retail space and 34 staff, Fashion, Footwear, Cosmetics .
- Handling product manger for cosmetics area .
- Assessing marketing opportunities, target markets, intelligence gathering on customers & competitors while generating leads for possible sales & following-up sales activity.
- Supervising customer service operations for rendering and achieving quality services; providing first line customer support by answering queries and resolving their issues.
- Responsible for evolving market segmentation & penetration strategies to achieve targets & assessing changing market environs with an insight into the domains of market research.
- Worked with international retail brands at various levels and turned them into profitable stores.
- Implementing merchandising activities like display, stock arrangement in an attractive manner to create effective visual impact for higher conversion and maintain a high end store image.
- Efficiently handling the salespersons, housekeeping. Deputation of security guards as per requirement.
• Implement sales strategy in the market. • Brand development, sales traffic growth, and Developed brand strategy and Strategic Consulting, including business plan .Instruction on workstation setup to improve the Sales in per POS. • Analyzing and implementing business strategy changes according to market conditions. • Responsible for sales and marketing actions within this distribution channel. • Maintain regular contact clients to ensure continued business. • Hire, manage and train beauty advisors, and develop their journey plans.
- meeting the targets and earning profits.
- maintaining the overall image of the store.
- ensure that sufficient inventory is available at the store to avoid being “out of stock.
- planning, managing profit and loss, handling cash at the store as well as collating daily sales as well as other necessary reports.
- ensure that the store is free from pilferage.
The store is kept clean
Shelves and racks are properly stocked and products do not fall off the shelves.
Mannequins are kept at the right place to attract the customers into the store and rotated frequently.
The merchandise should be according to the season as well as the latest trends.
The store is well lit, ventilated and offers a positive ambiance to the customers.
The signage displaying the name and logo of the store is installed at the right place and viewable to all.
• Buying merchandise & pricing to ensure seasonal sell thru to maintain newness in stores season After season.
• Understanding individual market requirements and developing marketing strategies within brand guidelines to ensure brand awareness and sales through various tactical marketing campaigns.
• Ensuring consistency of brand image across all regions of operations.
• Staff training & Development ensure adequate product knowledge at the floor level.
• Driving Sales by ensuring Sales floor standards are maintained in line with brand specifications
• Maintaining satisfactory level of Customer service thru regular staff training and ensuring staff availability in absolute numbers as well as nationality mix .
• Store Design and Construction.
• Leasing with brand team and floor staff to ensure adequate supply of products is available at all .
• Primary liaison with third party supplies distributor (DDS)
• Store support contact: respond to store requests within 48 hours. Answer questions and resolve emergency issues
• Ensure proper inventory reporting and delivery dates for new store openings (new store opening package)
• Manage holiday supplies allocations and seasonal pushes
• Monitor and report performance in terms of on time delivery and quality
• Manage company wide supplies budget and monitor tracking and reporting (by vendor, store, region)
• Update and maintain store training and support materials
• Prepare Purchase Orders and receive invoices
• Ensure Purchase Orders and Purchase Order changes and renewals conform to contract terms and comply with departmental .
• Receive invoices in a timely fashion (both PO and non-PO related) and resolve any invoice related issues
•Sales Executive Luxury Brands ( Channel, Dior, Guerlain, Boss, Givenchy, Burberry ) sale and adviser skin care products .
• Responsible for maximizing sales through excellent customer service, product knowledge and team work.
•- Sells floor merchandise and assists customers with purchases, orders, and deliveries, as required.
•- Restocks shelves and maintains merchandising and visual display standards.
• Implements stock control and security procedures and maintain appropriate records.