Mohaned Mohamed Abdelrahman, Digital Marketing & Social Media Manager

Mohaned Mohamed Abdelrahman

Digital Marketing & Social Media Manager

8 Point Media

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Political Sciences
Experience
13 years, 10 Months

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Work Experience

Total years of experience :13 years, 10 Months

Digital Marketing & Social Media Manager at 8 Point Media
  • United Arab Emirates - Dubai
  • My current job since November 2020

• Plan, manage, and optimize PPC campaigns; Paid search, display & video advertising, paid social campaigns, programmatic & native ads, re-marketing, and more.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Develop and organize marketing and social media strategies to support the clients’ brands and business goals & objectives.
• Content planning & community management for all social media platforms (Facebook, Instagram, Twitter, LinkedIn, and YouTube) and other digital platforms.
• Work closely with the website development team, Designers, professional photographers, and other teams to ensure marketing goals are met and exceeded.
• Analyzing traffic by source, performance by channel, budget realignment accordingly to ensure correct targeting of all activities, Setting and reporting accurate attribution for all conversion.

Marketing & Social Media Executive at Freelancer
  • United Arab Emirates - Dubai
  • My current job since May 2019

• Digital Marketing Strategy.
• Social Media Management.
• Paid Campaigns.
• Content Management.

Marketing and Social Media Specialist at Antonio Trading
  • United Arab Emirates - Dubai
  • May 2018 to June 2019

 Develop and organize marketing and social media strategies to support brand and business objectives.
 Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
 Build and manage social media profiles and digital presence, including Facebook, Twitter, Instagram, Youtube, Snapchat and other platforms.
 Create, curate, and manage relevant content (images, video and written) to reach the company’s ideal customers.
 Build social media content calendar, posts, advertising and promotions across social media platforms.
 Plan and execute Paid Advertising Campaigns includes but not limited to Targeting, Creative Work, Budget Forecasting (clicks, impressions, CTR, engagement, leads) and Reporting.
 Assist with social outreach efforts to identify social influencers and potential partners in the market.
 Work closely with the website development team, digital marketing agencies, and professional photographers to ensure marketing goals are met and exceeded.
 Assist in the production of advertising campaigns involving specialized activities, such as artwork, copywriting, printing materials, billboards, and digital marketing.
 Monitor competitor activity within social media spaces to align campaign strategies.
 Stay current with social media trends and tools; attending networking and educational events, reading blogs, listening to podcasts and watch video courses.

Sales and Marketing Executive at Mosaic Gallery
  • Qatar - Doha
  • December 2014 to December 2017

 Analyzing the market trends and opportunities, including customers and competitors.
 Developing and organizing marketing and advertising campaigns to support sales objectives.
 Contacting and greeting customers helping them make selections by building customer confidence;
offering suggestions and opinions.
 Quoting and negotiating prices, completing contracts and reporting to the sales manager.
 Arranging delivery of goods, installation and after-sale service to provide high quality customer service.
 Assisting business growth through the preparation and execution of marketing and advertising objectives.
 Effectively communicate with customers to ensure all inquiries and issues are dealt with in an efficient manner.
 Coordinates the design, implementation and distribution of marketing materials, both print and digital.
 Maintain specified inventory and assist in ordering new products according to the market conditions.
 Build and manage social media profiles and presence, including Facebook, Instagram and Twitter.

Sales and Marketing Representative at Creative Advertising
  • Egypt - Alexandria
  • January 2014 to November 2014

 Analyzing the market trends and opportunities, including customers and competitors.
 Compiling lists of prospective client businesses using trade directories and other sources.
 Visiting and communicating with regular and prospective client businesses to establish and act on selling opportunities.
 Advising clients on advertising strategies and campaigns to reach target markets and achieve business objectives.
 Quoting and negotiating prices and credit terms, closing sales and reporting to the sales manager.
 Attending and organizing workshops, business events and exhibitions on behalf of the company and clients.
 Consult with clients after sale to resolve clients' complaints to provide ongoing support with high quality customer service.
 Assisting in the production of advertising campaigns involving specialized activities, such as artwork, copywriting, printing materials, billboards and digital marketing.
 Supporting business growth and development through the preparation and execution of marketing and advertising activities.
 Creating, editing and distributing sales materials including brochures, flyers, and case studies, and assisting in the implementation of ATL, BTL and Digital campaigns for the company and clients.

Marketing Instructor - Part Time at S.A.S - Training Center
  • Egypt - Alexandria
  • March 2013 to May 2014

 Prepare interesting lectures for students on various topics related to marketing core and its related fields.
 Teach industry oriented concepts of all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels to students by giving real life examples of marketing.
 Marketing is “The art of selling the right product to the right customer, in the right place, at the right time, and for the right price”.

Sales and Marketing Manager at Techno Vision
  • Egypt - Alexandria
  • January 2013 to December 2013

 Researching potential demand and market characteristics for new products and services, collecting and analyzing market researches data and other statistical information.
 Plan, direct and evaluate the activities of developing and implementing advertising and online marketing campaigns to promote the sales of products and services.
 Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs.
 Hire, train and manage sales personnel staff and arrange for the training of customers' staff.
 Assign sales personnel to duties and prepare work schedules, targets and reports regarding sales volumes and marketing activities.
 Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.
 Prepare and supervise sales proposals, contracts and meetings with key accounts and clients.
 Develop and organize workshops, meetings, and other events for publicity, public relations and marketing purposes.
 Developing and supporting the R&D activities to create new ideas for marketing campaigns involving specialized activities, such as artwork, copywriting, printings and digital within time and budget constraints.
 Creating, developing and maintaining websites, blogs and social media profiles across a number of clients of different industries.
 Assisting and managing Digital marketing activities such as SEO, SEM and updating CMS systems.

E-Marketing Specialist - Part Time at Dar Elsalam for Quran
  • Egypt - Alexandria
  • September 2012 to August 2013

 Create, manage and update blogs, website and social media profiles.
 Create, manage and update SMM and PPC advertising campaigns on Facebook and Youtube.
 Prepare, edit and upload photographs and videos of the organization’s events.

Marketing Specialist at Techno Vision
  • Egypt - Alexandria
  • March 2010 to December 2012

 Developing, organizing and executing advertising campaigns to support sales targets and objectives.
 Conduct surveys and analyze the market trends and opportunities, including customers and competitors.
 Visiting and communicating with regular and prospective client businesses to establish and act on selling opportunities.
 Quoting and negotiating prices, completing contracts and reporting to the sales manager.
 Consult with clients after sale to resolve clients' complaints and to provide ongoing support with high quality customer service.
 Attending and organizing workshops, meetings, events and exhibitions on behalf of the company and clients.
 Advising executives and clients on advertising and marketing campaigns to reach target markets and achieve business objectives.
 Developing ideas for creative marketing campaigns and assisting in the implementation and distribution of marketing materials both print and digital.
 Assisting in updating and maintaining websites, blogs and social media profiles across a number of clients of different industries.
 Assisting on all elements of marketing such as product mix, pricing, advertising and sales promotion.

Education

Bachelor's degree, Political Sciences
  • at Alexandria University
  • May 2008

This degree is about commerce, economics, and Political sciences. IT helps of Developing analytical reasoning and critical thinking skills while gaining substantive expertise in one or more areas of specialized or general knowledge of politics and related fields. It allows you to develop many skills for employment in a variety of fields, including government, law, business, journalism, and the nonprofit sector. This degree also provides excellent background for graduate work in law, public policy, public administration, and political science.

Specialties & Skills

Events Organisation
Marketing
Training
Digital Marketing
Communication skills
Negotiation skills
Organizing events
Time management
MS Office and CRM systems
Creativity and Problem solving skills
Photoshop and Video Editing programs
Driving cars

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Native Speaker
English
Expert
French
Beginner
Italian
Beginner

Training and Certifications

Hootsuite Platform Certification (Training)
Training Institute:
Hootsuite
Date Attended:
July 2018
Social Marketing Certification (Training)
Training Institute:
Hootsuite
Date Attended:
October 2018
Advanced Social Advertising Certification (Training)
Training Institute:
Hootsuite
Date Attended:
November 2018
Email Marketing Certificate (Certificate)
Date Attended:
July 2017
Valid Until:
August 2019
Content Marketing Certificate (Certificate)
Date Attended:
July 2017
Valid Until:
August 2019
Inbound Sales Certificate (Certificate)
Date Attended:
April 2017
Valid Until:
June 2019
E-Marketing Specialist (Training)
Training Institute:
EAAC for Training& Consultancy
Date Attended:
March 2012
Duration:
24 hours
PMP preparation course (Training)
Training Institute:
EAAC for Training& Consultancy
Date Attended:
December 2009
Duration:
40 hours
Google Analytics Certification (Certificate)
Date Attended:
June 2016
Valid Until:
June 2018
Teamwork & Soft Skills (Training)
Training Institute:
Skills
Date Attended:
March 2006
Duration:
12 hours
Basics of Photoshop (Training)
Training Institute:
I.W.I
Date Attended:
July 2007
Duration:
12 hours
Basic IT Track & Business Skills (Training)
Training Institute:
Egypt ICT & Microsoft
Date Attended:
December 2010
Duration:
72 hours
Italy (Training)
Training Institute:
I.W.I
Date Attended:
August 2008
Duration:
18 hours
IELTS (Certificate)
Date Attended:
February 2017
Valid Until:
February 2019
French (Training)
Training Institute:
I.W.I
Date Attended:
June 2008
Duration:
18 hours
Preparation of International TOEFL (Training)
Training Institute:
Amideast
Date Attended:
September 2008
Duration:
30 hours
Marketing Specialist (Training)
Training Institute:
EAAC for Training& Consultancy
Date Attended:
December 2009
Duration:
40 hours
Inbound Marketing Certificate (Certificate)
Date Attended:
October 2016
Valid Until:
December 2018
Google AdWords Certification (Certificate)
Date Attended:
May 2017
Valid Until:
February 2018

Hobbies

  • Reading
  • Sports
  • Internet