Head
Wockhardt Hospitals Ltd
Total years of experience :17 years, 4 Months
Company Snapshot - Wockhardt Hospital's existence is the result of a 40-year tradition of caring. Wockhardt Hospitals has become a leading health service provider with its strong presence in the western parts of the country i.e. Mumbai, Nagpur, Rajkot, Nasik, Goa and Surat. This group of 9 hospitals fulfills the need of the community in its chosen field of super specialty like Cardiology, Orthopedics, Neurology, Gastroenterology, Urology, Aesthetics and Minimal Access Surgery.
Job Profile - Online & Digital Marketing Head - Group Wockhardt Hospitals. - Corporate Role
•Leading the team of Online & Digital Marketing by ensuring smooth functioning of the Social Media Campaigns, Google Campaigns, Website & SEO functioning & update.
•Formulating Digital marketing strategies in order to increase brand visibility and improve online brand positioning of the business and also to succeed in achieving business goals which requires to work closely with cross-functional and business teams to create and deliver effective marketing programs, campaigns and events.
•Understanding offline & online space and upcoming trends that would cater to the growth for both B2B and B2C.
•Develop and manage the seasonal content strategy and plan/schedule the same.
•Thinking beyond the basics on social media and manage brand to develop a meaningful Social personality. Identify and tap into new channels to optimize ROI and increase revenue growth.
•Targeting International Markets (GCC Countries, Africa, UK, USA) for lead generation campaigns through Social Media & Google Adwords to increase the Medical tourism in Wockhardt Hospitals group.
•Tracking performance of the website coming from paid and organic mediums which includes site traffic, banner advert performance and back links through Google Analytics.
•Manage campaigns on a day-to-day basis ensuring that approved design and technical solutions are executed to the highest levels of quality.
•Responsible for App Development for various business functions. Patient App, Referral Management App, Sales Force Automation App and the implication of these apps across the formats (Web App, Android & IOS.)
•Mobile application development for the patient as a user to book the appointment, Book Health check up, and Path Lab services on the app. This is being made in Android & IOS platforms.
•Developed a Referral Management app to manage the patient referrals referred by Local Physicians to the Hospital. The app is designed in such a way so that all the stake holders (Referral Doctor, Sales Person, Marketing Head & Hospital Doctor gets the intimation and they make proper communication to each oher to close the loop.
•Lead Management tools through CRM to track the incoming Leads across all platforms.
Achievement: Won the Best Marketing Campaign in Healthcare 2015 - awarded by ABP News Healthcare Leadership Awards.
Department - Marketing
Industry - Specialized Healthcare
Designation -
Looking after Marketing & branding for PAN India Operations of Beams Hospitals & NU Cosmetic Clinic was l responsible for Marketing operations, ensuring accomplishment of set business targets. Handled the Online Marketing Promotions through Google Adwords & Social Media Activities primarily through Facebook. Handled Brand promotional activities for all cities. (Bangalore, Hyderabad, Mumbai & Amritsar)
Responsible to strategize the marketing calendar & Plan and to implement the same.
Department - Marketing
Industry - Specialized Healthcare
Job Profile - Marketing, Branding & Promotions - Corporate role
•Handled Brand Management, all Branding & Promotions related activities for Fortis Hospitals Mumbai & Bangalore. Responsible for Product growth in terms of launching campaigns on ground & doing activities for the product and Managing Campaigns in their lifecycle efficiently. It includes external branding, internal branding & BTL activities for Fortis hospitals in Bangalore & Mumbai, the associate hospitals & Information centers in the regional market in Maharashtra. Created the concept & strategizing the ideation of the campaign, briefing to creative agency & approving the creatives. Responsible for Media related activities like Media buying, News Paper Adv., Outdoor Advt. etc. Online campaign and Electronic Media Advertisements, Digital Marketing, Search Engine optimization, Adv. through Social Media platforms etc.
Department - Marketing
Industry - Healthcare
Department - Marketing, Branding & Marketing Communications
Industry - Retail
Branding & Marketing Communications:
•Responsible for developing and implementing brand strategy, communication plans, PR plans, consumer promotions and store specific ATL & BTL marketing activities through Mall Activation, Road shows & Other on ground Activities.
•Marketing Spend & Promo Planning/Information Management:
•Managing, controlling and optimizing marketing spend and budgets.
•Promo Planning, analyzing & optimizing effectiveness.
•Research & Analysis
•Analysis of consumer research, market & sales data and integration into communication and media plans, through the DSS portal.
•Periodic sales analysis to check promotion effectiveness and conducting marketing audits.
Job Profile :- To handle and manage the Key accounts & their Branding through Various avenues of Times Of India like Ads in Ascent, Managing & handling the accounts in Job Fairs, Visibility through online Portal & various BTL activities like customized mailers etc.
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