Vice President Marketing
MyBazar Malaysia
Total years of experience :24 years, 2 Months
(a) Serve as chief marketing officer of the company, providing support in the area of marketing strategy and management
(b) Develop annual marketing and service plan in support of organizational strategy and objectives
(c) Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements in conjunction with Sales
(d) Develop and manage pricing structures
(e) Provide leadership and support for the design, development and implementation of products and service lines.
(f) Provide leadership in the development of joint ventures, affiliations and partnership arrangements.
(g) Oversee and direct market research, competitor analyses and customer retention monitoring processes and initiatives.
(h) Manage marketing services department, including development and distribution of all marketing collateral
The company is a UAE-based telecommunications services provider, currently operating in 18 countries across Asia, Middle East and Africa, with a total customer base of 100 million.
Inducted as an Assistant Marketing Development Officer, charted a phenomenal growth curve to merit promotion as Product Manager through exceptional performance.
Designation Chronology:
• Oct'11 - Aug'13: Broadband Manager
• Mar '07 - Oct'11: Product Manager
• Mar '01 - Mar '07: Senior Business Planning Analyst
• Jan '99 - Feb '01: Assistant Marketing Development Officer
Highlights:
• Responsible for the Home Fixed Broadband portfolio valued at AED1.5 bil annually
• Etisalat Bit Stream member
• Played a pivotal role in completing Broadband plan 2009 for Steering Committee.
• Surpassed the established revenue targets for the years 2008, 2009, 2010, 2011
• Played an instrumental role in handling new service launch: 4, 8, 16, 30, 100 & 300Mbps (2008, 2009, 2012).
• Paved way for offering next generation of innovative services. Devised and implemented marketing strategies, and established plans for bundling of broadband services with leading brands devices.
Key Responsibilities as Broadband Manager/Product Manager (Mar '07 - Aug'13):
• Defining and driving innovative product strategies and solutions with the goal of delivering aggressive revenue growth.
• Steering the entire product life cycle including launching of new products/features for customers in a timely/cost efficient manner. Diversifying through new services to enhance market presence.
• Conceiving and rolling out several telecommunication products, formulating service strategies right from developing concept to launch including designing pricing structure, identifying target customers, spearheading marketing activities as well as obtaining approval from Regulatory bodies.
• Defining business strategy and P&L roadmap for product offerings, leveraging a range of business environmental drivers while proposing new partnerships.
• Researching and evaluating existent business structure, analyzing and reviewing techno-commercial development proposals to formulate telecommunication solutions.
Highlights and Key Responsibilities as Senior Business Planning Analyst (Mar '01 - Mar '07):
• Functioned as key member in preparation of Business Unit’s Strategy, diligently formulated strategic plans geared towards the expansion in the competitive landscape.
• Acted as Member of IP billing team and Committee Member - Alcatel Broadband Strategy team and Bundling Package team.
• Conceptualized business plans and prepared 3-year sales and financial forecast for the business unit, and established annual operating plan in coordination with Product Marketing groups.
• Analyzed KPIs, risks and trends for various products and services, including establishing financial benchmarks of acceptable performance and comparison of actual results to budget.
• Maneuvered the existing business forward by identifying new, profitable opportunities and converting them same into commercial contracts including new service packaging and bundling.
• Conducted competitive, market and product research, as well as identified technology trends to support strategy development, budgeting and benchmarking for company products.
• Scrutinized external emerging developments and evangelized new technologies, standards and methodologies that will have a positive impact on the organization's bottom-line and quality of service.
• Executed business feasibility studies, assessed commercial feasibility of new services and planned launch subsequent to management approval.
• Evaluated business alliance, assessed lucrative long-term contracts and potential partners while proposing new partnerships for augmenting revenues.
Highlights and Key Responsibilities as Assistant Marketing Development Officer (Jan '99 - Feb '01):
• Detailed road maps and developed business and marketing plans for the launch of ICO services in the UAE, successfully completed project business plan ahead of schedule.
• Strategized the entire business according to organizational goals and strategies.
• Planned and executed marketing strategies for company products and services. Guided ideation process to continue the drive for success by identifying innovative new offerings that appeal to consumers.
• Formulated annual business plans, developed marketing plans, pricing, distribution and sales management
• Reviewed marketing plans, identified market size and target market. Formulated market segmentation and penetration strategies for the ICO brand (global mobile satellite solutions).
• Conducted market research and competitor analysis to conceptualize counter strategies, as well as prepared research-based reports and sales forecasts for the management.
• Provided regular reports, presentations and analysis to Project Head on business development activities
Highlights and Key Responsibilities:
• Boosted corporate sales to RM 45 million and played a vital role in closing new account worth RM 18 million (Jaring - Malaysia’s pioneer ISP).
• Consistently surpassed revenue goals and augmented market share by targeting potential clients, expanding current accounts, developing account strategies, as well as negotiating and closing revenue-generating relationships with leading prospects.
• Planned and implemented turnkey sales strategies, led the sales team to consistently chart a rising business curve for company products.
• Devised annual and weekly sales plans, projected annual sales targets to be achieved and formulated initiatives for achieving the same.
• Monitored competitor initiatives and instituted counter measures.
• Outlined initial solution presentations and demonstrations for company products, identified technical requirements of the client, provided clear definition of feasibility and risks, responded to their queries, and competently negotiated high-end sales deals for the organization.
• Ensured clear communication pertaining to service terms and conditions, ensured confidentiality, and followed up on any complaints to prevent escalations and legal implications.
Previous Professional Experience:
• Aug '94 - Jul '96: Account Executive, Telekom Malaysia
Highlights:
• Surpassed annual sales target for accounts handled (voice and data services: ISDN, Frame Relay, Leased Lines, etc).
• Represented Telekom Malaysia at World Internet Exhibition, Kuala Lumpur (1998) and was voted as CGS Mr. Corporate (1996).
• Acted as Assistant Editor CGS for Quarterly Newsletter.
• Organized CGS Golf Tournament for Corporate and Government Clients.
Highlights: • Malaysian Government Partial Scholarship. • Dean's List: Fall 1992 & Spring 1997 (3.75 & 3.67).
Highlight: • Received partial scholarship from the Government of Malaysia.
