Mohd Khizr Kamal

• Spearheading regional sales strategy across Food Service & HoReCa channels
• Managing 18 distributors across multiple territories
• Driving primary & secondary sales growth with structured forecasting
• Leading demand planning, stock rotation, and inventory optimisation
• Conducting HORECA demonstrations and supporting product conversions
• Monitoring competitor activities and implementing strategic action plans

• Achieved monthly and quarterly sales targets across assigned territory
• Drove volume and value growth for dairy product portfolio (cream, cheese, dairy whitener and
related SKUs)
• Ensured strict cold chain management across distributors and retail touchpoints
• Monitored product freshness, expiry, and stock rotation for perishable dairy products
• Managed returns, damages, and wastage control for dairy SKUs
• Planned and executed beat plans for efficient market coverage
• Strengthened distributor capability in handling temperature-sensitive products

• Managed 12 distributors and 3 sub-distributors
• Ensured SKU availability and secondary sales growth
• Handled key account negotiations with HoReCa clients and food processors
• Achieved consistent territory growth through expansion strategy