Raahim Nasrullah

• Generated PKR 10M+ in net-new enterprise revenue within 6 months (60% YoY growth) by
building outbound lead generation, prospecting, and go-to-market (GTM) strategy from the ground
up, including ICP definition and full-cycle sales process design.
• Closed and negotiated enterprise contracts with PepsiCo, Telenor, McDonalds, and Ferozsons;
applied key account management and strategic partnership development to expand the corporate
portfolio to 40+ active accounts across Pakistan and the Gulf.
• Optimized full sales funnel and pipeline management using HubSpot CRM automation and
structured lead nurturing, improving pipeline conversion rate by 30% and shortening the sales
cycle.

• Consistently achieved 140%+ quota attainment across consecutive quarters through consultative
selling and account management, ranking Top 5 globally in the SMB segment against AEs across
the US, UK, and APAC.
• Grew segment revenue contribution by 25% by designing a deal revival framework targeting
stalled pipeline opportunities — adopted as a best practice across the APAC team.

• Built the outbound business development and lead generation function from scratch — scaled
outbound pipeline 3x YoY; expanded SaaS partner portfolio by 50% through strategic partnerships
including Freshworks and Aircall.
• Introduced structured KPI coaching and automated sales playbooks, boosting team productivity by
35%.

• Negotiated and closed enterprise contracts with Netflix and AEO Works; delivered 40% YoY
portfolio growth through consultative upselling, cross-selling, and key account management,
maintaining a 30-35% meeting-to-close conversion rate.

• Delivered consultative B2B sales and lead generation in a regulated healthcare environment;
trained physician networks on EHR systems, directly improving client revenue capture and CMS
compliance performance.