Digital Marketing Strategist
Clayive Digital
Total years of experience :16 years, 0 Months
a) I am independently running results-driven marketing, technology, and brand strategy consultancy in Houston, to solve modern-day advertising, business, and brand challenges.
b) Managing activities, including project management, business development, networking, and proposal development with a focus on results within set deadlines and budgets.
c) Developed and executed multichannel digital strategies, secured small-medium brand clients in retail, accountancy, travel, and automotive industry.
d) I am remotely leading and managing a team of digital warriors, copywriters, social media, creative, developers, and media buyers in Houston, and Dubai.
Achievements: I am increasing gross billing by 11% and revenues by 19% during the first and second years of the agency.
a) I have led and executed multichannel clients with digital strategies that drive demand generation and brand engagement.
b) Spearheaded business development strategy, integrated marketing, and developed winning proposals to acquire over US$ 3.1 million in contracts.
c) Rejuvenated client expectations and applied the best marketing practice implementation by delivering performance-based digital marketing using SEO, PPC, Mobile, Videos, Blogs, White-papers, Conversion Analytics, Display Marketing, and Social Media campaigns.
d) Team up and led a team of 25+ digital media professionals alongside the CEO via an active matrix organizational structure.
Achievements: Creation and delivery of critical clients strategies like, Emaar, Dubai Mall, Dubai Islamic Bank, Konica Minolta, Carnegie Mellon University, RAK Investment Authority, Lufthansa, Al Ahli Holding Group and Masdar City.
a) Responsible for all web, social, and mobile initiatives, including SEO, SEM, and SMM for all of DMCC’s assets.
b) Defined system logic and flow for the mobile and web applications and managed the development of those applications to completion.
c) Managed marketing, technology, and communications agencies to ensure effective outcomes.
d) Provided insightful feedback to business teams after in-depth analysis to help shape their campaigns to achieve better results.
Achievements: Our team created and launched digital campaigns for Kobe Bryant Fitness Weekend, Expo 2020 Dubai, DMCC Gold Bullion Coins, and Dubai Diamond Conference 2013.
a) Responsible for increasing online brand awareness, engagement, quality traffic, and profitable revenue from the Group’s key source markets, in multiple languages, across multiple channels and devices.
b) The specific scope includes digital marketing strategy, social media, paid media, website, mobile, search engine marketing, and mainly all things digital.
c) Implementation of brand and marketing strategies that contributed to the commercial success and global awareness of the Jumeirah’s luxury selection hotels, resorts, and residences.
d) Assist hotels and regional marketing entities in defining, setting, measuring, and optimizing their digital advertising campaigns.
a) In this role, I supported the Marketing & Business Development teams in the execution of strategies and drove business to achieve desired results.
b) Developed and delivered ‘3rd World Asia Islamic Conference - Karachi’, securing all speakers and leading sponsorship, delegate sales, and event management.
c) I have provided $42, 000+/ quarter in net profit with advertisements under direct supervision.
d) Development of marketing communications for promotion of campaigns like special supplements, conferences, book launch, awards, and seminars.
