Mona Farouk

A leading global EdTech company providing innovative learning management solutions across MEA & APAC. My
main achievements and responsibilities included the following:
• Implemented an OKR-driven marketing framework that aligned regional marketing strategy with core business
goals—strengthening pipeline growth, enhancing brand visibility, and elevating team performance across MEA &
APAC.
• In 2025, under my leadership, the Marketing Department was recognized as Classeras Best Performing
Department—the first time in the companys history that the marketing team received this honor.
• Directed the end-to-end planning and execution of InnoXera, the regions largest EdTech showcase organized by
Classera, hosted annually in Saudi Arabia, Oman, Jordan, and Pakistan—attended by thousands of education
leaders. Received Best Leader in 2024 for exceptional event success and impact.
• Partnered with major government entities—including the Saudi Ministry of Education and the Ministry of
Communications and Information Technology—to advance national EdTech and digital transformation initiatives.
• Led high-value co-branded marketing campaigns and strategic initiatives with Microsoft, HP, Amazon, and Intel,
accelerating digital transformation programs across Oman, Pakistan, and Thailand.
• Led Classeras global PR strategy, positioning the company as a leading EdTech innovator, with high-impact
coverage secured in The New York Times, Forbes Middle East, MBC, Sky News Arabia, Reuters, and more.
• Designed and executed customer-centric digital campaigns leveraging SEO, content marketing, and social media to
grow engagement, conversions, and lead generation across diverse regions.
• Built and led a high-performing, multi-regional marketing team, cultivating a culture of innovation, ownership, and
excellence to consistently deliver strategic growth and brand impact.

Global leader in technology, cloud computing, AI, and cybersecurity solutions. My key responsibilities included:
• Sustained clear messaging of IBMs value proposition by integrating innovative technology with industry expertise
to promote smarter and more secure businesses.
• Partnered with MD&I and market research agencies to gain deep insights into customer behavior, market trends,
and competitive positioning across MEA.
• Managed IBM Brand and Content strategies across digital platforms, amplifying thought leadership content.
• Localized global brand marketing campaigns in coordination with global marketing leaders, ensuring accurate
positioning of IBMs Security portfolio across channels.
• Supported multi-channel campaign planning and execution to accelerate growth of IBM Security solutions.
• Collaborated with regional sales teams to define routes-to-market for different client segments, optimizing
marketing execution and improving business results.

A global digital transformation and cybersecurity solutions provider, enabling businesses to adopt and optimize
advanced IT and cloud technologies. Main areas of responsibilities included:
• Directed the conception and implementation of marketing plans and promotional programs to drive demand and
sales of Microsoft products.
• Developed and managed the annual marketing budget, aligning short- and long-term resource requirements.
• Built and managed relationships with media agencies, co-developing paid social campaigns, go-to-market strategies,
and content marketing initiatives tied to KPIs.
• Partnered with global media campaign teams to localize and execute targeted programs, generating strong pipelines
through face-to-face events, digital campaigns, and account-based marketing.
• Organized and delivered company conferences, trade shows, and major events, strengthening brand visibility.

Global leader in technology, cloud computing, AI, and cybersecurity solutions. My key responsibilities included:
• Localized IBMs global content strategy across MEA, tailoring for regional audiences and improving digital
engagement with Watson Marketing portfolio — resulting in a 150% increase in engagement and organic reach.
• Developed and executed end-to-end digital messaging strategy for the MEA e-commerce portfolio, aligning with
buyer journeys to increase pipeline and generate new leads.
• Refreshed and localized market-leading messages to ensure clear differentiation and stronger market positioning.
• Applied data-driven insights to analyze customer behaviors, tailoring content to each buyer stage and optimizing
performance across campaigns.
• Designed and implemented a content engagement journey, mapping key messages across all touchpoints (Discover,
Learn, Try, Buy, Adopt, Advocate) to drive conversions.
• Partnered with cross-business product marketers (Industry 4.0, Telco, Partner Ecosystem) to deliver cohesive go
to-market (GTM) strategies.
• Built and executed social media strategies to effectively engage cohorts, enhance brand presence, and drive
measurable engagement across digital platforms.

A leading provider of E-commerce, CMS, and omnichannel retail solutions serving clients across the Middle East. My
key responsibilities included:
• Developed and executed marketing plans that accelerated demand generation and sales for XRetails E-commerce
and CMS solutions.
• Directed multi-channel campaigns including telemarketing, digital campaigns, events, and exhibitions, significantly
boosting sales and brand awareness.
• Managed and mentored a team of Digital Marketing Experts to deliver impactful online advertising and social media
campaigns for B2B clients.
• Established distribution networks and channel marketing strategies to penetrate and expand in Saudi market.

A leading IT solutions provider focused on delivering technology and software solutions to the SMB sector. As part of
the founding team, I played a key role in shaping the companys marketing and brand direction while managing full
spectrum marketing operations. Key Responsibilities & Achievements included:
• Developed and executed annual marketing strategies aligned with company growth objectives and revenue targets.
• Conceptualized and launched integrated marketing campaigns to reinforce and strengthen brand image.
• Built and managed the corporate identity, marketing materials, and brand communication guidelines.
• Designed and implemented a company-wide CRM system to link sales, service, and marketing functions for
measurable ROI tracking.
• Led multi-channel campaigns (Telemarketing, Digital Marketing, SEO, and Events) in collaboration with major
vendors including Microsoft, Oracle, IBM, Autodesk, and ESET.
• Recruited, trained, and supervised the marketing team, ensuring operational efficiency and consistent performance.