Marketing and Public Relations consultant
Chemonics International
Total years of experience :22 years, 10 Months
1- Developing the marketing communication strategies and planning.
2- Support the implementation of the marketing and communication plans.
3- Editing the communication tools
4- production of TV and radio commercials
5- Managing the social media
6- organizing events and media conferences
7- supervising the market surveys
1- Developed the Public Awareness and Communication Strategy to promote the technical educational and Vocational Training (TVET-1) for the printing & Media Sector in Egypt.
2- Supervised meetings with target groups and stakeholders to identify their needs and assess their inputs.
3-Developed the communication strategy of the TVET printing and media sector which involved analysis of the strength, weakness, opportunities and threats of the project and its related communication.
4- Developed the communication messages and identify the best communication channels to the target groups.
5- Developed the action plan which identified the communication activities and timing and the best communication channels.
6- Developed indicators to evaluate and measure the communication reach.
1- Developed the Information kit for Child Protection. 2- Developed the technical layout/structure of informational kit.
3- Developed the content of the information kit, including reading and assessing the Child rights law and democratization.
4- copywriting (Arabic language), focusing on convincing and getting the support of decision makers and stakeholders.
5- Following up with the design and printing of the Kit, and meetings with clients.
1- Created a positive image for Philips brand through sponsoring a football team (Al-Zamalek) which resulted in increasing level of visibility and awareness among target groups.
2- Organized and managed all company events, meetings, seminars and exhibitions.
3- Developed and executed advertising plans::(sales promotion /point of sales, exhibitions/ database marketing/ premiums/gifts, sales documentation/trade/dealer promotion, trade/dealer incentives.
4- Managed the market surveys for products and brand updates, analysed data of brand positioning/brand image and preference / product availability/pricing/distribution policy / promotional
plans versus competitive brands, and advised recommendations.
Development of Public Awareness and Communication Strategy to promote the technical education and Vocational Training (TVET) for the printing & Media Sector in Egypt Scope of work: a- Beneficiary meetings & sharing materials b- Developing Situation Analysis c- Analyzing research findings d. Developing SWOT Analysis e. Identifying & Analyzing Target Audience f. Developing Communication Objectives & Key messages / by audience g. Developing Tactics h. Developing the whole strategy including budget and timeline.
Bachelor degree in Mass Communication, major public relations and advertising, communication planning and implementation of the communication strategies. Production of TV and radio commercials, market surveys and market researches.