Junior Exchange Executive
Mindshare
Total years of experience :11 years, 3 Months
•In charge of tactical and strategic media planning across offline and online platforms with the assistance of Client Leadership Director.
• Tailoring media solutions for each product/company to suite their specific needs.
• Handling the media package for major clients such as Rani, Lenovo, LG, Braun, Kenwood, De'Longhi Group, Nike, and British Petroleum and more.
•Constantly seeking new ways to renovate media planning habits to accommodate emerging trends in the market and innovatively offer our clients the needed marketing edge.
•Provide a detailed media mix for plan implementation and manage annual budget allocation.
• Recommending the most effective types of media to use, as well as the most effective time spans and locations.
• Managing client to build trustworthy relationships.
• Creating and maintaining good contact with different media channels, such as newspapers, magazines, websites…Etc.
• Proofreading advertisement content before release.
• Maintaining detailed records.
• Evaluating the effectiveness of current media campaigns in order to advice for future campaigns.
• Undertaking research and analyzing data using specialist industry resources.
• Identifying target audiences and analyzing their characteristics, behavior and media habits.
• Presenting proposals, including cost schedules, to clients.
•Assist Client Leadership Director in Annual strategies and planning.
Intern, Mindshare. Cairo, Egypt April 2013-Current
Mindshare is a part of WPP's network. WPP is the world leader in the marketing communication
services.
Intern, Raya. Cairo, Egypt July 2012
• Social-media department.
• Developed an online social networking service for clients to communicate and share their
ideas.
Chief Strategy Officer, Wasleen. Cairo, Egypt March 2012-Current
• Preserving Wasleen's image through the various mediums in which it reaches its audience.
• Serving as Wasleen's liaison to current and potential clients.
• Overlook general social media plans and communication strategies of the company.
• Work directly with board of directors on short and long-term goals.
• Work on magazine publications and monthly progress reports for members.
• Coordinate lectures and booth events in the community to ensure consistency and coherency.
Intern, Misr El Kheir Foundation November 2012
• Account manager set up and launched social-media campaign about Virus C
Intern, Egyptian Electricity Holding Company. Cairo, Egypt July 2011
Egypt's second largest power plant.
• Participated and learned the complete cycle of generating electricity.
• Used machines to boil water until it vaporized and rotated the turbines and mechanical
power operated the generators.
• Dealt with different types of the protective devices such as Relays, Circuit Breakers,
Buchholz relays, and Fuses.
Bachelor of Science in Electrical Engineering June 2013
I was chosen as one of the best students in this school.