(Business Development Manager)
City Events
مجموع سنوات الخبرة :33 years, 6 أشهر
An event management company
Services include the following:
• Concept & Identity
• Management
• Marketing
• E-Marketing
• Registration
• Logistics Services
• Evaluation
• Managing & Organizing Exhibitions
Organization: Saudi Food & Drug Authority
Exhibition and Conference scoop of work:
Concept and identity
Event Management
Visual and vocal documentation
Support services
Registration and certificate attendance
Managing social media
Marketing, advertising & sales locally and internationally
Hotel and air flight booking
Issuing of visas
Leisure programs
My main task was to insure the success of the event and develop the event to reach international standards.
Managing the marketing and sales team.
Moving the event from local conference and exhibition to an international standards.
2017 event 72 local companies to 210 local and international companies participating in the exhibition.
2017 event 32 speakers at the conference to 85 international and local speakers in 2018.
None existence of international companies in 2017 to 10 international pavilions.
Eliminating all competition in the local market regarding equal sectors of events and conferences to almost none existence.
The establishment was founded to manage the interests and stocks of its founder his main business is training, he owned 80% of al-Jazeera Experts for Training Co.
My main task was to insure the profit of the company and the progress of its branches,
The Group has 6 companies, Training, Office Equipment, Car Rental, IT Solutions, Real Estate Development, Safety & Security, I was the general manager at all companies as a group general managar .
Kafi Group consists of the following companies: 1. al-kafi Institute. Training & Human Recourses.
2. al-kafi for Office Equipment. Integrated office solutions.
3. al-kafi for Car Rentals
4. al-jazeera experts IT solutions.
5. al-jazeera Real Estate Development.
6. al-jazeera Safety & Security.
My main task was to ensure the stability progress of the established companies and to establish the new companies.
The group consisted of 2 companies when I first started,
Then we then had to establish the rest of the group.
I was the first ever in charge of such a department (marketing)
I had to establish the marketing department from scratch.
One company had been in the market for 17 years and the other for 10.
I had to rebuild the whole concept of marketing for the 2 companies starting with the logo, mission, vision and so forth.
Some of my management responsibilities: 1. Advertising.
⋄ Typical responsibilities: o Communicate with the advertising agency/Graphic designers' team to prepare the ads material according to the briefs that reflect clearly the marketing message required to be delivered through these materials.
o Prepare the related briefs stating the requirement/the aim of the ad that should match the image/message of the task.
o Develop and maintain a variety of media contacts.
o Seek new advertising ideas.
o Prepare a pitch of multi advertising agencies either every three years or when requested by the market.
o Prepare both the general advertising time plan and the seasonal advertising time plan if any.
o Prepare the budget study of the advertising plan.
o Coordinate with PR section to deliver public activities with all expected/required support.
2. Printing Materials.
3. Information preparation and distribution.
4. Information and public relations planning.
5. Research & Information preparation.
6. Information and Business development.
Area Sales Manager &
National Exhibitions Manager &
Call-Center Manager
Area Sales Mgr.
In support of an enterprise & department's strategy, will perform concentrated visits to VIP customers & monitor their performance versus targets, recommend solutions & prepare for proper decisions that support the long-term vision of the enterprise.
PRINCIPAL ACCOUNTABILITIES
*.Information analyzing & Decisions preparation.
⋄ Typical responsibilities: o Taking medium-range on the spot decisions.
o Detailed follow-up is an essential recognition of my personality.
o High analyzing skills of numbered results.
o Market/VIPs visits are my main by-weekly missions to monitor the changes of the market's demands.
o Communicate with department's head (sales manager or marketing & sales manager) to report his performance by presenting his recommendations & solutions on weekly basis.
o Study & update the requirements of the VIPs in order to keep on meeting their expectations.
o Baring in mind that customers are always right.
o Baring in mind that re-gaining a VIP customer is 11 times more difficult than acquiring a new one.
o Meeting the requirements of these VIPs with the enterprise policies by breaking all obstacles that prevent such achievement.
o Communicate periodically (preferably on monthly basis) with pre-sales SV and/or sales manager to match his conclusions with their activities.
o Participates in short-term & in long-term plans.
o Propose special promotional campaigns to face the competition, or to strengthen the brand, or to take the chance of any special opportunities that might appear.
o Prepare periodical collection follow-up letters with different standards of approach levels (three levels: normal, medium toughness & high toughness) ** which are based on the collection policy of the enterprise; **Levels of payment letters varies according to the period of payment delay which must match the collection policy of the enterprise.
International Exhibitions Manager &
International Sales Coordinator &
Findings Sales Manager
Gold Purchasing: ✓ To prepare the annual gold sales plans for showrooms and monitor monthly performance against plan.
✓ To regularly monitor gold product inventory at showrooms and ensure that they are adequately stocked with their requirement of gold products.
✓ To regularly monitor gold product non-moving inventory in showrooms, assess the reasons for their slow / non-movement and implement appropriate action to dispose of such stock.
✓ To organize regular product displays once in two weeks to be assessed by the showrooms gold sales executives and other management, to place orders for showrooms.
✓ To regularly assess market / customer trends & taste / competitor or new products and provide feedback to showrooms and management.
✓ To recommend new ways and means of improving sales by adding new product lines.
✓ To be in continuous contact with gold wholesalers locally and internationally as a source of new products and lines.
✓ To monitor the effectiveness of showroom displays and suggest enhancements for merchandising products effectively and aesthetically.
✓ To advice finance department and showroom on labor charges for selling to wholesalers.
✓ To recommend appropriate product-price mix to cater to various customer segments .
✓ Follow up the schedule of national & international exhibitions and trade fairs and propose the participation in some of them.
✓ Attend and answer exhibition visitor's enquiries and provide useful advice.
✓ Circulate brochures and catalogues during exhibitions.
✓ Submit reports on the results of each exhibition.
Planning & Organizing of Exhibitions: 1. Jewelry Arabia (Bahrain)
2. MidEast Watch & Jeweler Show (Sharjah)
3. International Jewellery (Dubai)
4. J C K Orlando.
5. J C K Las Vegas.
6. Basel.
7. Vicenza Oro.
8. Hong Kong Jewllery & Watch Fair.
9. Oro Gemma.
Branch Sales Manager.
Eastern & Northern Region, all products.
Marketing: ✓ Product & packaging development: developing and launching new product lines (collections) at least once a year, in addition to new designs for current lines and packaging to leverage volume opportunities.
✓ Designers management: briefing / inspiring assigned designers on the upcoming season collections to ensure the achievement of business targets.
✓ Market & opportunity analysis: analyze market trends and developments with the aim of identifying incremental volume and share opportunities.
✓ Creative thinking: generate innovative collections and new improved solutions that help create incremental gains in business results; thinking (outside the box)
✓ Reactivity: anticipate trends, situations or changing market conditions and take appropriate actions in a timely manner.
✓ Brand planning: develop, implement and monitor marketing plans based on comprehensive understanding of the market environment, company assets, consumers, and customers securing management agreement with the aim of achieving sales, share and profit target.
✓ Volume forecasting: make volume forecast based upon recent and historical volume trends and planned marketing and operational activities.
✓ Management reporting: report performance against plans; recommend changes as necessary to ensure targets are achieved.
✓ Pricing: develop pricing strategies that secure agreed level of volumes, shares and profits.
✓ Advertising: briefing the marketing communications specialist to implement effective advertising for the assigned business.
✓ Consumer promotion development: develop and coordinate implementation of consumer promotions and events through the marketing communications specialist and sales department, which secure agreed levels of volume and profits.
✓ Catalogue development: develop and implement, on a regular basis, effective catalogues to support collection / business strategies.
Asst. Branch Sales Manager.
Central Region - 21 K products.
Sales (Branch Management): ✓ Manage train, direct and control each area supervisors towards the achievement of each area.
✓ Monitor the performance of the area supervisors, particularly in the development of sales plans and execution of marketing programs.
✓ Direct all efforts at expanding the business with existing customers and acquiring new accounts.
✓ Regularly collate and submit reports on competitive activities and significant market developments affecting the business.
✓ Analyze branch sales results and immediately take corrective actions.
✓ Punctually submit all requested sales management reports.
✓ Evaluate the performance of each of the region staff and recommend promotions, salary increments, transfers and terminations.
✓ Identify training needs and conduct training programs to upgrade staff skills.
✓ Perform other duties that may be assigned by management.
✓ Analyze market trends and developments with the aim of identifying incremental volume and share opportunities.
✓ Anticipate trends, situations or changing market conditions and take appropriate action on timely basis.
✓ Take responsibility for ensuring that work is completed within the specified time and quality execution.
✓ Understand market research, with supports the marketing strategy by applying learning's from relevant information into the market place.
✓ Monitor performance against plans; and recommend and make changes as necessary to ensure targets are achieved.
✓ Make volume forecasts based upon recent and historical volume trends and planned marketing and operational activities.
✓ Report performance against plans; recommend changes as necessary to ensure targets are achieved.
✓ Ensure the strict implementation of policy and procedures manual.
Market Researcher: ✓ Perform marketing research.
✓ Prepare and organize inquiry forms and hand them over to customers.
✓ Analyze the outcome of the inquiry and recommend the new trends.
✓ Study the change in customers fancy.
✓ Coordinate with designers to produce new designs that go abreast with customers fancy.
✓ Write of the periodic reports.
✓ Execution of prescribed duties.
Research's Done:
1. White Gold & Arabia- Study, a research on the White Gold volume and percentage in Arabia.
2. Marketing World - point of view.
3. The Competition - Study, in & around Saudi Arabia, what they really are and there volume and percentage in the market.
4. Saudi & U.A.E. Jewelry Market - Study, Market analysis.
5. L'AZURDE Catalogue Survey analysis.
6. Company weakness and strength - Study, The Why and How and When any company will disappear from a market.
7. Trade in Saudi markets.
1995 - 1996 CO-OWNER SYRIAN TRADING CO. Damascus, Syria
Position include a wide range of responsibilities in the company, trading, export, import, setting up deals with other companies, construction, interior plus exterior decorating.
1990 - 1995 MANAGING DIRECTOR -
SYRIAN INDUSTRIAL PAINTS. Damascus, Syria
Position included, public relations, sales management, directing all the manufacturing procedures, managing and directing production dept, sales dept, and storage dept.
My duties included coordinating all departments' work, and connecting it into one sole production manner.
Setup marketing plans, supervising salesmen function, preparing monthly reports etc.
1989 - 1990 MAITRE D'HOTEL.
Patio Rest - Sham Palace. Damascus, Syria
Specializing in Italian food. Position includes training staff for sales at the hotel. Managing the French roof top rest.
1987 - 1989 MANAGER; WILD PAIR.
DIVISION OF EDISION BRO. STORES INC.
Miami, Florida, U.S.A.
Position included merchandising for the 15 stores owned by the company in south Florida region. Managing one of their stores in Palm Beach County.
Major accountant, handling the budget, performing periodic inventory, and presenting expositions in cooperation with other company stores managers.
Merchandising the region products, supervising salesmen function, setup marketing planes.
1986 - 1987 SALES MANAGER, DOMINOS PIZZA CO.
South Florida, U.S.A.
Position included supervising salesmen's functions and merchandising for the company, raising sales rates.
1982 - 1983 SALES DEPT. F&B SHERATON HOTEL
Damascus, Syria
Worked as trainee in the department. Position included training at various restaurants and bars at the hotel plus raising rates of sales.
1984 TOMPKINS-CORTLAND COMMUNITY COLLEGE New York, U.S.A. Hotel & restaurant management.
1981 AL-THAQAFE High School. Math & Science section. Damascus, Syria PRACTICAL TRAINING: * CORPORATE MANAGEMENT * CAR RENTAL MANAGEMENT * REAL ESTATE DEVELOPMENT AND MANAGEMENT * MARKETING MANAGEMENT * PUBLIC RELATION * STORES SALES MANAGEMENT * RESTAURANTS MANAGEMENT * BOOKKEEPING * COMPUTOR, DATA MANAGEMENT * DIRECTING COMPANY STAFF * EXHIBITIONS MANAGEMENT * REGIONAL & AREA SALES MANAGEMENT * PURCHASING