Mubashar Shahab, Managing Director/ Partner/ Consultant

Mubashar Shahab

Managing Director/ Partner/ Consultant

NEWWAY HOSPITALITY GROUP

Location
Canada - Ontario
Education
Master's degree, Marketing
Experience
27 years, 5 Months

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Work Experience

Total years of experience :27 years, 5 Months

Managing Director/ Partner/ Consultant at NEWWAY HOSPITALITY GROUP
  • Canada - Toronto
  • My current job since January 2018

NewWay Hospitality Group is an innovative hospitality management and consulting company with
comprehensive services that enhance marketing, sales and global brand marketing. NewWay Hospitality Group brings real solutions and cutting-edge procurement strategies to hotel owners, hospitality management organizations and global brand and business development support for international hospitality suppliers.

Vice President - Global Procurement at ACCOR HOTELS GROUP
  • United Arab Emirates - Dubai
  • January 2016 to January 2018

AccorHotels is a world-leading travel & lifestyle group and digital innovator with over 4, 300 hotels, resorts and residences, as well as in over 2, 500 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator through its HS & HI divisions. Operating in 95 countries, its portfolio comprises internationally acclaimed luxury brands including Raffles, Fairmont, Sofitel Legend, Sofitel, MGallery by Sofitel, Pullman, and Swissôtel; as well as the popular midscale and boutique brands of Novotel, Mercure, Mama Shelter and Adagio; the in-demand economy brands including ibis, ibis Styles, ibis budget, F1 etc.

The scope of responsibilities included; strategic planning, execution and tactical procurement plans including strategic contracting, communications, supply chain issue resolution, business analysis, product specifications, logistics, inventory management, research & development, supply chain management and new build support.
•Devised strategy and implement effective integration plan incorporating both FRHI & Accor procurement teams
•Strategically lead aggressive company growth through effective new build procurement project management through finding creative ways to improve efficiencies and cost savings
•Envisioned and implemented technology improvements to ensure collection of useful data analytics, price comparisons etc. to aid effective contracting initiatives, improve product turnover and cost savings.

Executive Director & Head of Global Procurement at FRHI HOTELS INTERNATIONAL
  • Canada - Ontario
  • January 2007 to January 2016

Fairmont Raffles Hotels & Resorts International Inc. is a leader in the global hospitality industry representing distinctive collection operating in 43 countries with diverse portfolio of 55, 000+ rooms ($4.2 Billion in Revenue) of reputable brands: Fairmont, Swissôtel, Raffles and Branded Residences.

Provided overall leadership and procurement expertise to all brands globally and provide procurement leadership for new builds, transitions and major renovations. Set up global structures and managed regional procurement teams involving strategic contracting, communications, issue resolution, business analysis, product specifications, logistics, inventory management, research & development, supply chain management and new build support.

 Strategically lead aggressive company growth through effective new build procurement project management through working closely with ownerships, brand leadership, hotel executive team and 3rd party procurement organizations
 Established global & regional procurement structures complete with global, regional and local contracting resources to benefit all brands worldwide. Signed 550+ vendor partnership agreements (volume over $1.2 Billion)
 Effectively liaise with other functional departments to develop product specifications, forecast product standards.
 Provided guidance to Avendra and served as an Advisory Board Member from 2007 - 2017.

Executive Director at AVENDRA LLC
  • Canada
  • January 2006 to January 2007

Avendra LLC is a $4+ billion is the largest procurement organization in North America specializing in the procurement for hospitality sector representing over 5, 000 hotels within U.S., Canada, Mexico and Caribbean’s.

Responsibilities included providing leadership, consultancy and expertise to all Avendra customers’ hotels and their corporate leadership, communications, issue resolution, business analysis, procurement solutions, Supply chain management and strategic contracting.
•Managed Avendra programs/ processes to support customer and supplier objectives ensuring that their objectives are aligned with company’s revenue and profitability plans.
•Identified and measured results against objectives resulting in development of 30+ new contracts representing over $13 millions in added savings for hotels.
•Conceived and executed projects within the Canadian division by establishing relationships and influencing senior level key customers to drive results and change spend behavior.
•Performed business planning and trend analysis, establishing and implementing tracking systems to measure procurement accomplishment and provide clients with actionable analytics, reports resulting in greater savings.

Director at HUDSON’S BAY COMPANY
  • Canada - Ontario
  • January 1997 to January 2006

Hudson’s Bay Company (HBC) is Canada's largest diversified general merchandise retailer with $8+ billions in revenues, over 600 retail locations and nearly 64, 000 associates representing five major banners: Bay, Zellers, Home Outfitters, Designer Depot, Simpsons and Fields.

Corporate Director
  • January 2004 to January 2006

Responsibilities included; development of company-wide strategies meeting each business unit objectives, working consumer data (5.8 million collectors) & focus groups to validate new programs and to enhance existing programs.
•Coached and mentored a team of professionals and fostered teamwork through clear directions, positive accountability and effective leadership.
•Developed the strategy and directed the execution and analysis of a savings card program, delivering a 20% increase in store traffic and an 8% increase in average basket size.
•Created ‘kids & home’ strategies resulting in over achieving defined sales objectives by 10%.
•Increased gift card sales by $8 million through solid market penetration strategy and strategic signing/displays.
•Successfully launched targeted ‘direct’ and ‘on-line’ marketing programs with key B2B and 3rd party vendors

Director
  • January 2002 to January 2004

The scope of responsibilities included strategic planning, execution and tactical procurement plans including: Travel & Leisure, License Division (B2B) operations, Consumables (Restaurants, Cafes, and Retail Foods), Home Services, Concessions and Seasonal Merchandise divisions with total departmental revenues in excess of $820 million.
•Developed procurement strategies for existing company programs that met business owner objectives, including revenue growth strategies, cost analysis and operations management.
•Analyzed and produced cost savings for all print and distribution including print and direct mail production and flyer distribution for the assigned merchandise divisions.
•Engineered ‘best value - everyday’ program for restaurant during off peak volume periods, driving 4% cost savings for departmental revenue.

National Operations & Marketing Manager
  • January 1997 to January 2002

Strategic accountability included operations, purchasing, marketing, product development, product selection, sales promotions, marketing and advertising with revenues in excess of $132 million.
•Developed effective retail pricing structures, promotions and sales campaigns to achieve profitable sales mix.
•Assisted in the development of new concepts resulting in 25% average sales increase in renovated units.
•Established relationships with vendors, agencies. Cross promotions with B2B and outside vendors/ partners.

Education

Master's degree, Marketing
  • at Pacific Western University
  • January 1996

(Executive) Major:

Master's degree, Marketing & Management
  • at Dale Carnegie Institute
  • May 1989

Project Management, Managing Negativity & Attitudes at Work, Effective Communications & Conflict Management, Leadership Perspective and Goal-oriented Management, 7 Habits. Management: Advanced Human Relation Skills, Cost Management, Management Accounting, E-commerce and Strategic Purchasing, Supply Chain Management and Synergized Procurement.

Bachelor's degree, Marketing & Management
  • at B CommUniversity of GuelphBergen Community College
  • January 1982

Hotel Business Management

Specialties & Skills

Savings
Gourmet
BUSINESS ANALYSIS
BUSINESS DEVELOPMENT
CUSTOMER RELATIONS
CUSTOMER SERVICE
INVENTORY MANAGEMENT
LOGISTICS
MARKETING
POLICY ANALYSIS
PROCUREMENT
PROJECT MANAGEMENT

Languages

English
Native Speaker