Mufeed Waleed

Act as primary account contact for customers to develop and implement new business
to achieve sales targets and subsequent profitability across each account and provide
e􀀴ective leadership.

Manage + $10 M in ARR, 70% of country sales.

Develop and implement tailored and appropriate business propositions for presentation
to the client.

Consistently perform Foodservice industry reviews to identify key areas of growth,
market trends and areas for improvements and cascade information through team
coaching to action and support operational objectives.

Develop and manage sales and budgets on behalf of the business, ensuring continual
review and analysis, in addition to forecasting and strategy development to support
RTM channel sales targets, goals and objectives.

Awarded best Team in MENA 2021.

Manage sales budgeting and stock forecasting.
Planning and presenting reports on account progress, goals, and quarterly initiatives to
share with team members, stakeholders, and possible use in future case studies or
company training.

Managing communications between key clients and internal teams.

Working with design, sales team, creative, advertising, logistics, managers, marketing,
and team members from other departments dedicated to the same client account to
ensure the highest quality of materials are being produced and all client needs met.

The founding team - Saudi Arabia and MENA .

Oversees the overall sales objectives, goals and revenue of all the teams .

Using market data, statistics and trends to establish sales goals .

Reviewing marketing inadequacies and adjusting plans .

Accountable for all distribution and inventory management utilizing SKU, to track and
monitor stock accordingly.

Collaborating with the sales team to maximize profit by up-selling or cross-selling.

Establishing and overseeing internal with the company and external budgets
with the client

Delivered e􀀴ective management of operations and projects for Smart Card products
(Banking EMV, Non-Banking), GSM SIM, GSM Application, Security Solution.
Continually monitored company’s sales and margin targets and provided support
through identifying areas for improvement and opportunities for cost and expense
reductions .
Selected as a Specialist to represent sophisticated products and assisted sales teams to
promote and sell the range within their geographical territories .
Successfully implemented advertising and marketing campaigns surrounding the
promotions of new and innovative product ranges and service thus, leading to
optimizing income and maximizing profit levels .
Selected Key projects · Arab Bank Worldwide Visa EMV, Cairo Amman Bank Visa EMV,
Housing Bank Visa EMV, Arab Islamic Bank EMV, Housing Bank- Bahrain EMV, Ahli Bank
MasterCard EMV

• Surpassed corporate expectation within the direction and management of a major collateral rollout for internally recognised merchandise inclusive of Calvin Kline Full Lines, ESCADA, Nina Ricci and Lady De Paris

• Project managed new applications from design conception through to completion within ERP, GRP, EGOV and Microsoft Solutions