Business Development Director
Mansour Holding
Total years of experience :9 years, 7 Months
•Drawing strategic plan for new business unites and business lines that created under Mansour Holding umbrella.
•Gathering all sister companies and subsidiaries under Mansour Holding to collaborates and achieve internal satisfaction in sectors and fields i.e. (Gold and jewelry Retail with construction), (Retail with real estate). Along with Gold sector as it’s our apple we connect (Retail with whole-sale with manufacturing ), that’s required to cover the connection in many sides (operation, finance and work flow cycle).
•Hunting new business opportunities along with in deep studying for measuring market needs, in addition to recapping with finance department to mind all other financial sides i.e. ROI, IRR & PBP.
•Build competitor strategies in each business line separately according to each line circumstances and market situation.
•Rebuild sales department methodology and work flow in retail lines to achieve max sales results.
•Rebrand our visual identity in a team work along with focusing on most beneficent marketing channels that leaded to maximizing our market share and achieve best usage for the budget in Saudi Arabia in retail sector - gold and jewelry.
•In retail sector - gold and jewelry my team and I made a redistribution for our Geographical existence inside Saudi Arabia and penetrated new areas i.e. central area- Riyadh.
•Build a new business unite from scratch under Mansour Holding umbrella, E-commerce platform integrated with world gold price selling per gram not per piece (www.ghamieh.com).
•Leading my team to make 2023-2024 era of alliances for our organization with other overseas brands.
•Working on brand expansion globally through penetrating new overseas geographical areas via studying some of indicators' elements for each country due to the natural of our product "Gold & jewelry" i.e. GDP per capita, disposal income, Taxes and VAT, purchasing power per capita, and other elements that indicate most potential country to penetrate.
•Reporting to CEO
- Managing business phases to start a new business line under our holding umbrella ( environmental scanning / strategic planning / implementation & control ).
- Study all franchise cases & cover all field’s exhibitions and conferences to get the product knowledge inside or outside GCC.
- Go deeply in details to study MACRO / MICRO environment & study business opportunities in order to decide the suitable market penetration strategy, after studying economic / political / social situations.
- Choosing kick off locations according to many elements (purchasing power / market situation / SOWT analysis).
involved in team recruitment, picking vendors & supplying channels.
- Determine STDP, marketing mix, PLC, Growth strategy throw out analyzing market findings & financial situation.
- Lead BD team during creating the brand name & all visual brand identity.
- Manage business communication with all parties I.e. visibility study financial part to calculate (Break even / ROI / Pay Back Period).
- Draw with my team competitor strategy & pricing strategy.
- Draw marketing plan, with all details of all awareness & market penetration campaign.
- Overall, responsible for introducing our new business line live to the market
- Reporting to the CEO
- Developing the marketing strategy for the company in line with company objectives for the holding, and sub-companies.
- Managing all marketing for the company and activities within the marketing department.
- Creation and publication of all marketing material in line with marketing plans.
- Planning and implementing promotional campaigns.
- Overall responsibility for brand management and corporate identity.
- Preparing online and print marketing campaigns.
- Monitor and report on effectiveness of marketing communications.
- Creating a wide range of different marketing materials.
- Working closely with design agencies and assisting with new ( product / project ) launches.
- Reporting to CFO.
- Draw business & Marketing plan (Long & Short term).
- Managing client's campaign (ATL - BTL)
- Responsible for increasing market share of our brand name in the market.
- Manage needs assessment meetings with clients to build their campaign - for big accounts.
- Managing client's marketing and advertising plans, including all details of Marketing scanning,
Strategic planning & implementation of the plan.
- Support my colleagues in sales planning i.e. determining segmentation and targeting, managing brainstorming about penetrating the market.
- Manage brainstorming meetings about most recent advertising ideas usage i.e. Augmented Reality &
Virtual Reality.
- Customizing latest technology of Augmented Reality & Virtual Reality in many fields i.e. Real State,
Education, tourism, and many other fields.
- Determine strategies that we will follow in the market i.e. competition, pricing & Market penetration.
- Reporting to GM.
Module 1 : Creating Value for Customers a. Develop a foundational understanding of the value stick framework. b. Creating a pricing decisions with a focus on WTP. c. Distinguish the difference between sales success and WTP d. Identify ways to increase WTP and decrease WTS to create a dual advantage e. Explore the idea of value drivers Module 2 : Adding values through complements a. Create a customer journey map to discover complementary products and services b. Understand complement VS substitute c. power of complements Model 3 : Competing with Network Effects a. The three types of network effects and how they increase WTP by directly connecting b. Analyze the marketplace to determine how to lift WTP in ways that don’t rely on scale Model 4 : Creating Value for Talent a. ways to make work more attractive for your employees b. the difference between lowering WTS and reducing compensation c. workplace flexibility and ways to make work more attractive d. elements of the Good Jobs Strategy e. Create an employee journey map to find ways to improve the employee experience Model 5 : Mastering Productivity a. Why some companies are more productive than others b. The power of economies of scale and minimum efficient scale c. Opportunities to share value with suppliers Model 6 : Implementing Strategy a. Moving from strategy formulation to strategy implementation b. The importance of prioritizing strategic initiatives c. Creating value map for the company d. Ways to prioritize the most important value drivers to grow your business
Module 1: The Business Case for Action a. business case for change and apply business models that create shared value b. Analyze industry disruptions and business uncertainties and create scenario analyses to develop smart strategic options Module 2: Driving Change at Scale, Moving Beyond the Firm a. purpose-driven firms are and why they are successful b. “Wheel of Change” and how business is a key catalyst to solve large global issues like climate change and income inequality c. Analyze cooperative action examples to understand how and why firms cooperate and why it’s necessary to enact change & Prisoner’s dilemma analysis Model 3: Purpose-Driven Systemic Change a. investor’s role, including the role of stakeholder management, alternative governance, Environmental, Social & Governance metrics, and impact investing b. Evaluate the role of governments and other institutions in largescale change and understand why “Systems Thinking” is necessary.
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