Assistant Manager Marketing & Development
Hascol Petroleum Ltd
Total years of experience :8 years, 3 Months
- Plan, developed and managed marketing of automotive lubricants for 700+ retail stations including company operated retail outlets and auxiliary services generate positive cash flow for the lubricants business.
- Implement sustainable business, marketing strategies and budgets for the retail lubricants for both company operated and franchises.
- Produced and execute Go-To-Market campaign strategy for new product launches.
- Designed and execute marketing events-in-a-box program for franchises, distributors, retailers with customized multi-media campaigns including event landing and registration pages, printed, email invitations, and social media content. Resulted in 10+ tradeshows, events nationwide per year.
- Lead creative artwork, content, branding, marketing campaigns & collaterals for maximum reach and brand pull.
- Engaged end users by developing different customer engagements campaigns and programs to increase consumer base towards Hascol lubricants products and services by utilizing trade & consumer promos, discounts and loyalty programs.
- Overseeing of Vendor Management, financial analysis, and implementation of SOP’s resulting in 50% cost reduction.
- Lead POS software implementation at retail outlets maximizing efficiency in reporting, inventory management and work done.
- Managing Marketing BTL, ATL, Social media campaigns, and Communications for internal and external stakeholders.
- Enhanced Operational Capabilities of Oil Change Facilities at 600+ retail outlets across Pakistan.
- Drove operational efficiency that enables 10% better work flows, saves cost by 30% & turnaround time via process optimizations.
- Develop and implement new invoicing system improving accuracy by 30%.
- Implemented automation of routine operating procedure enhancing productivity by 20%.
- Conduct on ground and Virtual Training on lubricants to Retail forecourt staff for utmost customer care and satisfaction.
- Co-Developed budgeting, financial planning, and sales reporting system in line with organization requirements improving forecasting accuracy by 15%.
- Eliminate operational glitches by acting as focal point of coordination between all departments i.e., Plant, warehousing, finance, sales team and Head office.
- Develop and implement Fuel Cards program for Hascol Petroleum.
- Manage Marketing, Sales and Operations of Retail Fuels & Fuel Cards across Pakistan.
- Support Territory and Area Manager for retail fuel orders, Sales, retail development and commissioning of new sites.
- Co-Coordination with retail dealers/Franchises for fuel orders, complains and compliance.
- Focal point for Hascol Oil/Air filters including Sales, Marketing and stock keeping.
- Create promotions for Hascol Hi-Street Lubricants & increase overall sales.
- Assisted Marketing Manager on various marketing campaigns, ATL & BTL activities & Media campaigns.
Planned brand integration on various channels
- Consult and resolve issues raised by client
- Track and record various brand integrations
- Managed and execute brands media integration plans
- Assist Media Planners in Media planning activities
- Generate Pre-evaluation and Post buys reports and presentations.
- Track and record various brand integrations
- Conduct market research and analysis on competators product, market trends and prospective customers.
- Selling retail consumer banking products
- Worked alongside with marketing team to launch acquisition & marketing campaigns.
- Achieving target on cross selling, up selling and one selling and generation of leads through referencing exercise.
Completed all MBA - Marketing courses, currently working on Final year project based on Furure Marketing Principles that includes both traditional and digital marketing.
Attained - Bachelor of Business (Hons) International Business Management & Marketing Degree
