Muhammad Umair

- Decreased CPC of PPC campaigns by 50%
- Increase conversion rate by 30%
- Decrease Cost Per Conversions by 70%
- Achieving Marketing Targets Every Month with Highest ROI Ever

- Lead and build out a team that is responsible for paid market
- Craft media strategies and set growth targets with the leadership teams in each line of business
- Design effective user flows and compelling user acquisition experiences
- Drive and test other media channels
- Propose and execute new A/B tests on media formats, ads, targeting, and landing pages
- Manage all media vendor relationships
- Present results and strategies to senior leadership to drive and optimize growth
- Drive performance, forecasting and optimization of paid digital channels
- Partner closely with product, engineering, analytics, demand generation and product marketing in developing strategy and execution plans related to paid channels
- Prioritize initiatives and resources

- Increased CTRs on digital advertising accounts (AdWords & FB), many campaigns have CTRs of over 9% & Total Account Average CTR of all ads is above 5%
- Increased Conversions - 300%+ by PPC/Display/Remarketing Campaigns
- Boosted conversion 100x in first 2 months
- Boosted web traffic to all-time highs
- Increased online brand awareness, with very low costs on impressions/clicks
- Achieved high conversion rates on new landing page A/B tests
- Projected ROI on leads that convert in the hundreds of percent
- Substantially redesigned key pages & redesigned/rebranded Personal FX pages
- Decreased CPCs on PPC Campaigns substantially
- Increased organic site ranking by 84%
- Ranked more than 100 targeted keywords
- Created different algorithm for Auto Trader website

- Pay Per Click (PPC):
-- Manage Google AdWords and other PPC platform (Facebook, twitter, Instagram) campaigns for various clients and increase ROI by 300% by using remarketing strategies and A, B testing
-- Increase PPC campaigns CTR to 6 - 10% for different clients’
-- Decrease PPC Budget
-- Design landing pages’ layout for best conversion results

- Search Engine Optimization (SEO):
-- On-page & Conversion Optimization
--- Devising and implementing SEO strategies
--- Site auditing title tags and meta data on a regular basis for search engine optimization compliance
--- Working with the development team to analyze site code and provide recommendations based on SEO best practices
--- Conducting on-page marketing activities to increase conversion rate such as identifying seasonal promotional opportunities, maintaining banners on the site and changing them periodically to promote different offers/products and maintaining rebate.
--- Conducting on-going competitive market analysis
--- On page Split testing to increase ranking

-- Off-page Optimization
--- Devising and implementing backlink strategies
--- Using advanced backlink strategies link 404, and rebranding squeeze
--- Setup & managed a large number of Private blogs network (PBN) sites
--- Exploring new online resources for generating backlinks
--- Leveraging Web 2.0 sites/platforms to publish content with links back to our sites
--- Maintain anchor text and keyword ratio
--- Analyze backlink quality tracking effects of links
--- Remove links that effecting ranking
--- Generate quality social signals to increase ranking and show site off page effort as organic in search engine eye
--- Prepare analytic and ranking reports and present to clients

- Social Media:
-- Incorporating social media optimization to augment the traditional SEO activities
-- Performing online reputation and social media audits
-- Social Media advertising planning and implementing strategies

- Performing online reputation and social media audits
- Facilitating and monitoring online product reviews and endorsements
- Tracking, analyzing results

- Creating and managing Google AdWords & Facebook campaigns
- Monitor classified ad campaigns
- Training and managing a team of SEO (SEARCH ENGINE OPTIMIZATION) professionals
- Planning and implementing powerful link building strategies
- Conducting competitive market research
- Suggesting additional content optimization strategies for clients in areas such as blogs, images, videos
- Keep up-to-date with constantly changing technological, search engine trends, algorithms and ranking factors
- Perform competitor SEO (SEARCH ENGINE OPTIMIZATION) research
- Based on analysis, results and client feedback, continually improve and modify strategies to optimize effectiveness
- Prepare analytics and ranking reports and present to clients and management

- Performing online reputation and social media audits.
- Facilitating and monitoring online product reviews and endorsements.
- Tracking, analyzing results.

- Monitor Google AdWords activities
- Create SEO (SEARCH ENGINE OPTIMIZATION) strategy
- Provided recommended keyword and link building strategies
- Undertake strategic research providing insight into keyword
- Undertake link profiling research to ensure a natural link profile is built/maintained
- Provide insight into link building techniques
- On hand link building
- Provide support wherever needed for all members of team
- Provide insight into results

- Developing and implementing effective SEO (SEARCH ENGINE OPTIMIZATION) strategies for various portals with the goal of improving their overall visibility on the internet
- Conducting Keyword Market Research on target markets' searching habits
- SEO (SEARCH ENGINE OPTIMIZATION) Copywriting/Editing
- Developing and optimizing meta tags
- Developing SEO (SEARCH ENGINE OPTIMIZATION) standards for usability design and coding
- Using ethical/white-hat on-page and off-page SEO (SEARCH ENGINE OPTIMIZATION) techniques to produce high rankings for numerous keywords for various portals
- Developing, generating and interpreting periodic campaigns performance reports using web analytics
- Monitoring organic search placement and generating reports
- Leveraging Web 2.0 technologies for corporate marketing efforts for various company portals
- Developing and managing link-building campaigns
- Generating detailed monthly SEO (SEARCH ENGINE OPTIMIZATION) reports using WebCEO, HitsLink and other tools