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Mushtaq  Sheikh, Senior Executive – E-Commerce

Mushtaq Sheikh

Senior Executive – E-Commerce·General Enterprises Company LLC,

United Arab Emirates

Bachelor's degree, Computer Applications

Work experience

Total years of experience: 20 years, 5 months

Senior Executive – E-Commerce

October 2021 - December 2025

General Enterprises Company LLC,

Dubai, United Arab Emirates

October 2021 - December 2025

Managed Amazon, Noon, Carrefour, and Sharaf DG marketplace operations.
Created optimized product listings with accurate specifications and content.
Coordinated product launches with suppliers and internal stakeholders.
Monitored sales performance, traffic trends, and marketplace KPIs.
Managed inventory forecasting and stock replenishment across marketplaces.
Executed promotional campaigns supporting online sales growth objectives.
Maintained pricing accuracy across multiple e-commerce sales channels.
Resolved listing issues while ensuring marketplace compliance standards.
Reconciled commissions, refunds, deductions, and marketplace payments.
Coordinated order fulfillment, returns, customer feedback, and support.

Company industry:
Retail & Wholesale

Marketing Executive

February 2021 - May 2021

Galaxy World Electromechanical Works,

Dubai, United Arab Emirates

February 2021 - May 2021

Generated business opportunities across industrial and commercial sectors.
Conducted client meetings, presentations, and project discussions regularly.
Prepared quotations and negotiated commercial terms with customers.
Coordinated project requirements with clients and internal departments.
Developed contacts with contractors, consultants, and procurement teams.

Company industry:
Mechanical Engineering

Operations & Business Partner

September 2019 - January 2021

East West Automatic Laundry

Ajman, United Arab Emirates

September 2019 - January 2021

Managed daily business operations, staff scheduling, and workflow planning.
Supervised customer service activities ensuring consistent service quality.
Coordinated inventory procurement and supplier relationship management activities.
Monitored operational expenses, cash flow, and business performance.
Implemented process improvements enhancing efficiency and customer satisfaction.
Supported business development initiatives and local customer acquisition.

Company industry:
Utilities

Outdoor Sales & E- Commerce Executive

November 2012 - June 2018

Alonsa Electric Gulf FZCO,

Dubai, United Arab Emirates

November 2012 - June 2018

Managed outdoor sales activities across UAE home appliance markets.
Developed dealer networks, distributors, and key customer accounts.
Conducted regular market visits generating new business opportunities.
Managed Amazon, Souq, Noon, and online sales operations.
Negotiated commercial agreements with retailers and wholesale customers.
Coordinated product deliveries, installations, and after-sales services.
Monitored competitor activities and market trends continuously.
Managed customer receivables, collections, and credit accounts.
Improved product visibility through merchandising and promotions.
Supported inventory planning and stock availability across territories.
Maintained strong customer relationships driving repeat business growth.

Company industry:
Marketing

Outdoor Sales & E-Commerce Executive

November 2012 - January 2018

Alonsa Electric Gulf FZCO,

Dubai, United Arab Emirates

November 2012 - January 2018

Managed outdoor sales activities across UAE home appliance markets.
Developed dealer networks, distributors, and key customer accounts.
Conducted regular market visits generating new business opportunities.
Managed Amazon, Souq, Noon, and online sales operations.
Negotiated commercial agreements with retailers and wholesale customers.
Coordinated product deliveries, installations, and after-sales services.
Monitored competitor activities and market trends continuously.
Managed customer receivables, collections, and credit accounts.
Improved product visibility through merchandising and promotions.
Supported inventory planning and stock availability across territories.
Maintained strong customer relationships driving repeat business growth.

Company industry:
Consumer Electronics

Sales Merchandiser / Technical Support Staff

December 2005 - October 2012

Al Futtaim Electronics (Aftron),

Abu Dhabi, United Arab Emirates

December 2005 - October 2012

Promoted consumer electronics and home appliances across retail outlets.
Demonstrated product features and benefits to prospective customers.
Assisted customers with technical guidance and product selection.
Maintained merchandising standards and attractive product displays.
Coordinated stock availability supporting daily sales activities.
Delivered excellent customer service enhancing shopping experiences.

Company industry:
Sales Outsourcing

Sales Merchandiser

January 2004 - October 2005

Al Futtaim Panatech (Panasonic),

Dubai, United Arab Emirates

January 2004 - October 2005

Supported retail sales activities for Panasonic consumer electronics.
Assisted customers with product demonstrations and explanations.
Maintained merchandising standards across assigned retail locations.
Coordinated inventory availability supporting continuous sales operations.
Promoted home appliances through effective customer interactions.
Ensured showroom presentation met company merchandising guidelines.

Company industry:
Retail & Wholesale

Education

Institute of Basic & Vocational Education

May 2006

May 2006

Bachelor's degree, Computer Applications

India

GPA (percentage): 90%

GPA (percentage): 90%

Institute of Basic & Vocational Education

May 2006

May 2006

Bachelor's degree, Bachelor of Computer Applications (BCA)

India

Skills

AMAZON WEB SERVICES
Intermediate
AMAZON WEB SERVICES
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
COMPUTER NETWORKS
Intermediate
COMPUTER NETWORKS
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
ELECTRONICS
Intermediate
ELECTRONICS
Intermediate
INVENTORY PLANNING
Intermediate
INVENTORY PLANNING
Intermediate
MARKETING OPERATIONS
Intermediate
MARKETING OPERATIONS
Intermediate
RETAIL OPERATIONS
Intermediate
RETAIL OPERATIONS
Intermediate
SALES
Intermediate
SALES
Intermediate

Languages

English

Expert

Arabic

Intermediate

Hindi

Expert

Malayalam

Intermediate

Urdu

Expert

Kannada

Expert

Training and Certifications

Certifications
UAE Light Vehicle Driving License
Emirates Driving School Dubai
May 2012 - May 2027

Hobbies and interests

Cricket, Football, Volleyball, & Travelling.