Mustafa Qasim

- Iraq
Job Responsibility
• Determine staffing requirements
• Hire and train new staff
• Supervise direct reporting staff according to overall company policy
• Apply strategic planning to determine company, department or unit objectives
• Set employee goals and objectives
• Develop staff to maximize potential
• Monitor staff performance including performance reviews
• Delegate work duties to staff to attain objectives
• Allocate use of available resources
• Monitor and assist staff with work progress
• Evaluate current business processes and systems
• Plan and implement procedures and systems to maximize operating efficiency
• Establish and maintain controls
• Formulate department/unit policies and practices
• Co-ordinate financial and budget activities for maximum operational
efficiency
• Facilitate the preparation and analysis of reports
• Review performance data (financial, sales and activity reports) to monitor and
measure productivity, goal progress and activity levels
• Responsible for the achievement of department/division/unit productivity and

Responsibility
• Arrange appointments with doctors, pharmacists and hospital medical teams,
which may include pre-arranged appointments or regular 'cold' calling;
• Make presentations to doctors, practice staff and nurses in GP surgeries,
hospital doctors and pharmacists in the retail sector. Presentations may take
place in medical settings during the day, or may be conducted in the evenings
at a local hotel or conference venue;
• Organise conferences for doctors and other medical staff;
• Build and maintain positive working relationships with medical staff and
supporting administrative staff;
• Manage budgets (for catering, outside speakers, conferences, hospitality, etc.);
• Keep detailed records of all contacts;
• Reach (and if possible exceeding) annual sales targets;
• Regularly attend company meetings, technical data presentations and
briefings;
• Keep up to date with the latest clinical data supplied by the company, and
interpret, present and discuss this data with health professionals during
presentations;
• Monitor competitor activity and competitors' products;
• Stay informed about the activities of health services in a particular area.
2- 2010 - 2014 Senior Product Manager at Abbott Nutrition - Iraq
Job Responsibility
• Develop, coordinate and monitor the implementation of marketing objectives,
strategies, advertising and promotion and ensure their execution.
• Evaluate the practicality and potential of new products and market
development.
• Develop, when applicable, implement and update product training to sales
force on an ongoing basis.
• Develop annual sales volume and profit forecasts, pricing and expense
budgets. Forecast product requirements, identify potential supply issues, and
develop contingency plans.
• Participate in planning sales promotion and advertising in support of existing
products, and support the marketing manager in determining market strategies
and sales tactics to achieve product objectives.
• Ensure all business activities comply with the relevant Acts, legal demands
and ethical standards. Review complaints and suggestions relating to assigned
products.
• Contribute to the achievement of sales, margin and market share annual goals.
• Implement consumer awareness programs by developed the marketing
consumer activities and promotions (Direct To Consumer) e.g.: Educate
parents, pharmacies, supermarkets, etc.
• Build brands strategies (help us to maintain our consumer in our products
loop).
• Develop & innovate scientific and marketing material for HCPs and
consumers to increase product awareness and loyalty.