Muthoni Mahinda

• Community Mobilization & Onboarding: Mobilised 300+ MSMEs in
and around Kikuyu, conducted initial skills training for all
participants, and successfully onboarded 159 businesses that met
program criteria. Coordinated 3 cohorts of at least 50 entrepreneurs
each for bootcamp-level training.
• Skills Training: Designed and delivered targeted training sessions—
including financial literacy, business planning, marketing strategies,
and customer management—for 300+ entrepreneurs. From this
group, 159 advanced to bootcamp trainings, and subsequently 37
qualified for the mentorship phase.
• Mentorship & Business Development: Out of the 37 mentees,
personally mentored 5 qualified businesses, providing strategic
guidance and hands-on mentorship to foster business growth,
sustainability, and innovation.
• Results Achieved: 40% (2 out of 5) of my mentees qualified for KCB
loans; of these, 20% (1 out of 5) also secured an additional loan from
KNCC, while another 20% (1 out of 5) was accepted into a program
with the IKEA Foundation. In addition, one mentee tripled her
livestock numbers from 4 to 13, demonstrating tangible business
growth.
• Entrepreneurial Support: Assisted mentees in identifying market
opportunities, refining business models, and accessing funding to
scale operations.
• Performance Monitoring: Tracked mentees progress, providing
actionable feedback and tailored solutions to overcome challenges
and achieve milestones.
• Collaboration & Alignment: Partnered with KCB Foundation and
Mastercard teams to align program objectives with broader youth
employment and economic empowerment goals.

Led strategic initiatives to drive business growth and market expansion.
Developed corporate strategy for five business lines, ensuring alignment
with company objectives. Created Standard Operating Procedures (SOPs)
and Service Level Agreements (SLAs) for cross-functional teams.

Spearheaded product development, integrating Cloudpay and Lendi
platforms for SMEs. Achieved 49% revenue growth and 55% increase in
transaction value within six months. Formed a strategic partnership with
Diamond Trust Bank to enhance service offerings. Implemented Agile
Project Management methodologies to streamline fintech product
development, managing sprints and cross-functional collaboration to
accelerate feature rollouts.

Led a high-profile board of CEOs, business leaders, and directors to execute
impactful community projects. Managed multi-phased projects worth
$338, 000, including water access and maternal health initiatives. Organized
career development training for 130+ Rotaract members.

Managed digital advertising campaigns for high-profile clients, optimizing
social media and web performance. Led a 300% growth in Facebook fan
base for Heritage Hotels Kipungani Explorer campaign. Introduced Agile
Project Management practices for digital campaigns, improving workflow
efficiency and cross-functional collaboration between creative, media, and
account management teams.

Increased brand awareness for Nestlé, Standard Chartered, and Sarova
Whitesands, reaching 3M+ users. Improved campaign Click-Through Rates
(CTR) through data-driven digital strategies.