Muthuswami srikaunth, Vice President

Muthuswami srikaunth

Vice President

Rishabh Software

Location
India - Vadodara
Education
Master's degree, Marketing & systems
Experience
32 years, 4 Months

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Work Experience

Total years of experience :32 years, 4 Months

Vice President at Rishabh Software
  • India - Vadodara
  • My current job since July 2016

CMMi Level3 organization, Microsoft Gold partner, Oracle Gold partner (Target Customers: International B2B/B2G size: INR 50 Crore+, Team size: 265+)

Role Summary:
• Head of International Sales & Marketing reporting to Founder - Director.

Key Achievements:
• Redefined strategy and restructured operation for improved growth & profitability.
• Part of core team which defined launch of “Digital transformation” practice.
• Major breakthrough in SEO and PPC campaigns for over 500% growth in lead generation for current line of business.
• Set up new Outbound Sales and Account management teams for targeted growth.
• Data driven sales initiatives for improved sales focus & productivity.
• Synchronization of sales and operations with a 12 Month capacity visibility process.
• Entry into two Marque accounts.
ns for over 500% growth in lead generation for
current line of business.
* Set up new Outbound Sales and Account management teams for targeted growth.
* Data driven sales initiatives for improved sales focus & productivity.
* Synchronization of sales and operations with a 12 Month capacity visibility process.
* Entry into two Marque accounts.
Vice President - Sales & Marketing (July’13 to June’2016)
TatvaSoft, Ahmedabad
CMMi Level3 organization, Microsoft Gold partner. (Target Customers: International B2B/B2G size: INR 50 Crore+,
Team size: 550+)
Role Summary:
* Head of International Sales (Onsite and Offshore teams) reporting to Founder - Director.
Key Achievements:
* Over 80% growth in revenue and 100+% growth in net profitability over 30+ months.
* Set up Outbound Sales (Onsite and Offshore) and Account management teams for managing entry
into target accounts and grow the same.
* Improved quality of customers and managed entry into high end SMEs.
* Drive alliances / channel development for improved sales reach.
* Data driven sales initiatives for addressing target verticals, Government tenders& Named A/cs.
* Visits to target markets (USA/ Nordic/South Africa/Middle East) for targeted sales initiatives
* Setting up On site sales operations in USA/Canada

Vice President - Business development at Tatvasoft
  • India - Ahmedabad
  • July 2013 to June 2016

Role Summary:
• Head of International Sales (Onsite and Offshore teams) reporting to Founder - Director.

Key Achievements:
• Over 80% growth in revenue and 100+% growth in net profitability over 30+ months.
• Set up Outbound Sales (Onsite and Offshore) and Account management teams for managing entry into target accounts and grow the same.
• Improved quality of customers and managed entry into high end SMEs.
• Drive alliances / channel development for improved sales reach.
• Data driven sales initiatives for addressing target verticals, Government tenders& Named A/cs.
• Visits to target markets (USA/ Nordic/South Africa/Middle East) for targeted sales initiatives
• Setting up On site sales operations in USA/Canada

Associate Vice President at Sai Info System India Limited
  • India - Ahmedabad
  • March 2010 to July 2013

India’s first Video Telephony service (A Joint Venture between BSNL (India’s largest Broadband Network) and SIS -Gujarat’s largest IT Company). (Target Customers: B2B/B2G/HNI, Project size: INR 150 Crore +, Team size: 300+)

Role Summary:
• National Head of Sales and Operations of BSNL SIS reporting to CMD/SVP.

Key Achievements:
• Won clearance from regulatory bodies through technical experts.
• Successful Pan India launch of service over BSNL, MTNL networks.
• Activating BSNL-MTNL Enterprise sales teams for selling Video Telephony services.
• Spearheaded innovations to drive real-time “Training and education” through the network.
• Won Business from large Government establishments like BSF, BHEL, Education depts, ONGC.
• Defined processes, work flows with BSNL and functional definition of CRM/ERP for building internal controls.
• Set up pan India channel for sales and support infrastructure.

Vice President - Marketing & Strategy at YOU Telecom India (P) Limited
  • India - Mumbai
  • December 2006 to April 2008

Role Summary:
• National Head of Business Strategy, Marketing and New initiatives reporting to CEO.

Key Achievements:
• Defined Medium term strategy for the company (which was taken over by CITIGROUP from British Gas), restructured entire operations to achieve target EBITDA+.
• Managed Multimedia campaign titled “I LOVE YOU” for brand salience in 11 cities after rebranding from IQARA and achieved 4% MOM growth (Postpaid+Prepaid) in High ARPU segments.
• Managed many successful programs for improved C SAT, Retention & Revenue and was head of a cross functional drive: “Project 9999” for improving network performance and customer uptime which resulted in customer delight & better retention.
• Redesigned the “Renewal Management system” and launched device based VoIP” for market expansion, Pan India reach. (Target Customers: B2B/B2C, Business Size: INR 100 Crore +, Team size: 400+)

General Manager at Internet services
  • India - Delhi
  • October 2003 to December 2006

Role Summary:
• National Head - Sales & Marketing : Internet services division, based at Airtel President’s office,

Key Achievements:
• Formulated Strategy and Annual Operating Plans for Revenue velocity & Market leadership.
• Airtel Broadband was the “Fastest growing private Broadband player” between 2003 & 2006.
• Innovated “Best in class” Tariff & Feature options to ensure differentiation and trained the entire sales team for selling retail broadband services.
• Exceeded Revenue and Customer acquisition & ARPU targets every year.
• Won awards for exceptional contribution from Shri Sunil Mittal. (Target Customers: B2B/B2C, Business Size: INR 840 Crore +, Team size: 1000+)

General Manager at International Components India Ltd
  • India - Chennai
  • September 2002 to October 2003

Role Summary: Head of Sales & Marketing for an OEM Manufacturing company, reporting to CEO.
Key Achievements: Set up a customer facing unit within an OEM manufacturing house and marketed the “Captive subassemblies Manufacturer” as an “OEM Manufacturer of finished goods/factored products”. Managed transition from “Low value low contribution product” to “High value high contribution factored product(s)”. Won entry into two prestigious large accounts Igarashi Motors & NOVAR - UK, for finished products after benchmarking against Chinese competition. (Target Customers: B2B, Business Size: INR 30 Crore +, Team size: 175+)
otors & NOVAR - UK, for finished products after benchmarking against
Chinese competition. (Target Customers: B2B, Business Size: INR 30 Crore +, Team size: 175+

Senior Manager at DishnetDSL Limited
  • India - Chennai
  • January 2000 to September 2002

Role Summary: Marketing Head - Digital Subscriber line (DSL) & Internet telephony & Sales Head -Tamilnadu, reporting to Senior Vice President Sales and Marketing.

Key Achievements: Achieved fastest DSL roll out in“27 major Indian cities within one calendar year”, Developed Hybrid channel concept “DishnetDSL Telecom Operators” to win Cable operator support and ramp up reach in target towns. DishnetDSL was the fastest growing Broadband ISP. (2001&2002). Standardized processes and developed OSS for roll outs in quick succession through cognizant technologies. Managed award winning Brand campaign which registered brand signature amidst target audience titled “Welcome to a world without Limits” .Developed and executed Innovative events “Virtual Office”, “Virtual Nights” to communicate benefits and improve conversion levels. (Target Customers: B2B/B2C, Business Size: INR 125 Crore +, Team size: 300+)

Marketing Manager at TATA Telecom Limited
  • India - Chennai
  • September 1996 to January 2000

Role Summary: Sales head for DOT/OEM/ Large account management, Reporting to Senior General Manager & Vice President Sales & Marketing. Key Achievements: Managed transition from “Niche Player” to “Large volume player”, part of cross functional for Value engineering/ Vendor negotiation & Cost reduction. Won the biggest orders in the history of the company from DOT, Exceeded revenue / volume growth targets in DOT/OEM Business. DOT/OEM business grew from 1% to 53% of division’s revenue in <24 months. (Target segment: OEM, Business Size: 30 Crore +, Team size: 10+)

Area Sales Manager / Manager at HCL OA Limited
  • India - Chennai
  • December 1994 to September 1996

Role Summary: Branch Head responsible for Revenue and Contribution of a profit centre. Reporting to General Manager-South. Key Achievements: Achieved turnaround of a loss making branch within 13 months. Managed 300% growth in revenue terms and over 200% growth in gross profits. Redefined operations for profit improvement which was replicated nationally. Developed two tier channel for low value / low contribution business. Structured direct team for high value / High contribution products. Won award from president of the company for performance, innovation. (Target Customers: B2B, Business Size: INR 6 Crore +, Team size: 12)

Senior Marketing executive at MIRC ELECTRONICS LIMITED (JVC ONIDA)
  • India - Chennai
  • May 1991 to December 1994

Role Summary: Area sales head. Reporting to Branch Manager, responsible for Sales, Channel development. Key Achievements: Achieved over 200% YOY growth in revenues. Managed Network expansion & Rural penetration for accelerated growth. Managed launch of ONIDA Washing machines in Tamilnadu. Maintained processes and controls for Zero bad debt tenure. Defined and executed. Devil’s Bounty - an innovative state level sales promotion campaign for exceptional results. ONIDA OLYMPICS, The most popular Dealer conference theme of ONIDA (Which is being practiced even now - after 15 years.) (Target Customers: B2C, Business Size: INR 40 Crore +, Team size: 6+)

Marketing Executive at J&V Computers (P) Limited
  • India - Chennai
  • May 1988 to June 1989

Role Summary: Responsible for Direct Selling of Computers & Peripherals. Key Achievements: Achieved sales targets. Developed two major OEM contracts which strengthened stability/ bottom line.

Education

Master's degree, Marketing & systems
  • at Madurai Kamaraj University
  • May 1991
Bachelor's degree, B Sc | Computer Technology
  • at Government College of Technology, Coimbatore
  • January 1988

Specialties & Skills

Channel Expansion
Profit Improvement
Product Management
B2B Sales
Business Strategy
Account Management
Direct Sales management ( B2B & B2C)
Marketing management ( Traditional, Digital)
Business Strategy / Business Plan formulation

Languages

English
Expert
Tamil
Expert
Hindi
Intermediate

Training and Certifications

PG diploma in finance (Training)
Training Institute:
Management studies promotion institute
Advanced diploma in Information Technology (Training)
Training Institute:
Bitech
Diploma In exports (Training)
Training Institute:
Indian Institute of export Management

Hobbies

  • Cricket
    Played for school, college, university, combined districts
  • Table tennis
    District level player