Brand Manager
Maritime And Mercantile International - Mmi
Total years of experience :6 years, 7 Months
Responsible for managing the Champagne & Wine portfolio which includes Moët & Chandon, Veuve Clicquot, Dom Pérignon, Ruinart, Krug, Cloudy Bay and Terrazas de los andes, in the on-trade and retail channels, ensuring to deliver key performance targets and grow positively the business:
- Developed and implemented annual marketing plans, in line with agreed KPIs, brand objectives & strategies and ensured best-in-class execution of the brand activation, adhering to marketing budget and profit growth
- Created and developed local marketing programs to win / secure pouring trade deals, to drive brand awareness and desirability as well as to drive consumption via right price positioning to maximise sales
- Managed day-to-day customers’ requests across more than 100 outlets in an efficient and strategic manner, including mutual business needs, POSM and product supply, special events / occasions, branding collaterals, bespoke visibility and development of new brand assets
- Worked closely with internal stakeholders, brand owners and external agencies for smooth operations and high-quality results
- Owned, managed and drove the A&P budget for the relevant brands
- Monitored the sales, evaluated marketing Return on Investments, conducted consumer insights surveys as well as market and brand performance analysis in order to increase revenue and performance, explore new opportunities and build differentiated advantages
- Supplied monthly reports and supported quarterly business reviews
Key Achievements:
- Achieved +31.5% of Gross Profit vs PY
- Activated 5 key Maison global platforms, launched 1 Veuve Clicquot flagship, planned 2 large scale of events, created and implemented numerous successful marketing programs / brand activation in high-end outlets and conducted market analysis & consumer insight survey for setting-up of new distribution and pricing marketing strategies
Creative Sauce is a Branding Agency with the secret sauce that makes any Marketing Mix momentous!
Responsible for being the first point of contact for clients and leading & executing marketing activities across the retail, on-trade and online channels.
Main accounts: Pernod Ricard, Treasury Wine Estates, Bacardi-Martini, Sopexa, Al Tayer Motors and Ferrari
- Primary contact with the clients and managed day-to-day marketing requests in an effective, efficient & profitable manner
- Developed clients’ briefs with strategic thinking mindset, creative flair and commercial savviness
- Delivered projects within a strict time frame and budget, supplied quotations, overseen work in progress to ensure high-quality results and that all work presented is on-brand and aligned with client strategy goals
- Built strong relationships with clients to drive revenue and create business opportunities
Key Achievements:
- Performed yearly tracking record, boosting Gross Profit of +42% in year 2 and +10.3% in year 3
- Developed and implemented numerous top-quality merchandising units, POS materials, brand assets, in-store promotions, product launches, trade events, packaging, branding & print collaterals
- Delivered full digital marketing campaigns (social media, emailer, newsletters, banners…)
- Launched the new Ferrari Portofino in all GCC region, planned and managed A-Z ‘Ferrari Passione Rossa’ weekend in a record time
Responsible for delivering marketing services, from initial client brief to production and final implementation.
Main accounts: Parfum Christian Dior, Coty, Nuxe, African+Eastern, Sirocco, MMI and Rémy Cointreau:
- Daily contact with the clients during the whole project lifecycle and ensured the budget, timeline and brands’ strategic goals are perfectly met
- Coordinated and worked closely with the design team & external suppliers, overseen the production for smooth implementation of the operations
- Built strong relationships with clients to drive revenue and create new business opportunities
Key Achievements:
- Implemented successfully multiple merchandising units, podiums, windows display and POSM in malls & retail channels.
- Managed full production of large and small scale events in different outlets and exhibitions
- Led various branding collaterals development and acquired new clients into the portfolio
Jolietete.fr is a French e-commerce website who offers exclusively women hair accessories, known as ' headband' to sublime a look.
Responsible for managing the daily business of the e-commerce platform:
- Measure and analyze weekly KPI's with Google Analytics to recommend actions plan to increase traffic and conversions
- Optimize products content and navigation to ensure to get the best results in search engine and customers experience
- Improve the SEO / SEM strategy with Google AdWords
- Maintain social media presence on Facebook, Instagram and Pinterest - 1 post a day
- Back office management (clients' orders, customers service, inventory...)
- Develop the portfolio of Chinese suppliers for new products collection
- Lead the pack shot event for the new collection
- Semesters abroad in Madrid (2010) and Beijing (2013) - Four internships done in E-commerce, luxury retail, FMCG and beauty cosmetic firms - Delivered a thesis and four Market Researches