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Nada Ezz El din, Marketing & Events Executive

Nada Ezz El din

Marketing & Events Executive·MHAOI (Mohamed Hareb Al Otaiba Investment),

United Arab Emirates

Bachelor's degree, Tourism And Hotel Management

Work experience

Total years of experience: 12 years, 6 months

Marketing & Events Executive

August 2025 - June 2026

MHAOI (Mohamed Hareb Al Otaiba Investment),

Dubai, United Arab Emirates

August 2025 - June 2026

• Led end-to-end brand activation for premium Italian F&B
brands (Gelateria La Romana, Caffè Trucillo, and VBM Coffee
Machines) covering marketing calendar planning, campaign
execution, vendor coordination, and on-site activation.
managing launch event execution, brand positioning, and to drive brand and market
presence.
• Delivered diplomatic-level corporate events in Agency (ITA Italia),
Court - with full adherence to diplomatic protocol and
premium brand standards.
• Executed Gulfood brand activation for B2B decision
makers — managing vendor negotiations, exhibition
logistics, and on-site experience — contributing to
increased brand visibility and market awareness.
• Delivered post-event ROI and KPI reports to senior
management covering brand visibility metrics, audience
engagement rates, lead generation outcomes
• Maintained brand consistency across all marketing
collateral, print, and social media content in line with
corporate brand guidelines.
• Oversaw budget P&L for all activation projects;
• Coordinated Influencer marketing -creator briefing,
scheduling, and performance tracking -to extend event reach
across digital channels.
• Conducted market research and competitor analysis to
support go-to-market strategies and brand positioning
• Supported PR and media partner communications to
amplify brand presence across print, digital, and social
channels.
Managed internal teams and external vendors to deliver
within scope, on time, and within agreed budget.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Clinic Assistant Manager

March 2020 - June 2026

VLCC Health Care International,

Dubai, United Arab Emirates

March 2020 - June 2026

Assist in managing daily 50+ patients, clinic operations
Ensure smooth coordination between reception, nurses,
and doctors
Monitor appointment scheduling and reduce waiting time
Handle patient inquiries, feedback, and complaints
professionally
Ensure high standards of customer service and patient
satisfaction
Supervise front desk and support staff performance
Assist in training new employees and onboarding
Maintain clinic records, reports, and documentation
Support billing, insurance processing, and approvals
Support achieving monthly revenue and service targets
Promote clinic services and packages when appropriate
Report daily/weekly performance to Clinic Manager and
highlight operational issues and suggest improvements

Company industry:
Other Healthcare Services
Job role:
Management

Senior Customer Service Advisor

July 2017 - June 2026

Du Telecommunication,

Dubai, United Arab Emirates

July 2017 - June 2026

Assist in daily Du branch activities and workflow
Manage customer queue and service efficiency Ensure
smooth coordination between departments Managed
client relationships and resolved escalated complaints,
achieving consistent top satisfaction scores.
Support achieving branch targets and upselling
opportunities
Convert inquiries into active customers where possible

Company industry:
Telecommunications
Job role:
Customer Service and Call Center

Training & Events Coordinator

January 2016 - June 2026

Eccoman Consultancy,

Cairo, Egypt

January 2016 - June 2026

Coordinated end-to-end planning and execution of
professional training programs and corporate workshops for
government entities in the UAE, managing scheduling, venue
coordination, materials, and participant logistics for 20+
sessions. Managed stakeholder and client relationships —
liaising with trainers, speakers, and government clients to
ensure smooth program delivery and high participant
satisfaction. Sold 20+ training sessions contributing to a 30%
growth in participation rates through targeted outreach and
client engagement. Prepared post-training reports,
attendance records, and feedback summaries for senior
management review.

Company industry:
Training & Education Center

Customer Service Representative

March 2014 - June 2026

eFinance Investment Group,

Cairo, Egypt

March 2014 - June 2026

Handled customer inquiries for electronic payment and
financial service solutions; maintained accurate records and
supported onboarding of new team members on call
handling and service workflows.

Company industry:
Financial Services
Job role:
Customer Service and Call Center

Marketing Executive | Brand Activation & Events Specialist

August 2025 - May 2026

MHAOI (Mohamed Hareb Al Otaiba Investment)

Dubai, United Arab Emirates

August 2025 - May 2026

Brand Marketing & Events Executive with 3+ years of experience delivering high-impact brand activations and
corporate events across the luxury F&B and Beauty sectors in the UAE.
Experienced in delivering diplomatic-level events, having executed activations for Qasr Al Watan, the Italian
Consulate, and the Italian Trade Agency (ITA Italia).
Successfully delivered 10+ brand launches, engaged 200+ trade attendees at Beauty Expos, and managed
interactions with 50+ C-suite decision-makers at Gulfood.
Skilled in end-to-end event execution, including concept development, budget & P&L oversight, vendor
management, on-site operations, and post-event KPI reporting to senior leadership.
Fluent in Arabic and professionally proficient in English.

KEY ACHIEVEMENTS
• 20% uplift in brand visibility at Gulfood 2025
• 10+ brand activations & launches executed
annually
• 6 international Beauty & F&B brands launched in
UAE market
• 100+ senior stakeholders at diplomatic-level
events
• 200+ trade attendees managed at Beauty Expos
Dubai
• 95% customer satisfaction maintained across all
events

Company industry:
Catering, Food Service, & Restaurant
Job role:
Hospitality and Tourism

Marketing & Events Executive

May 2025 - May 2026

MHAOI (Mohamed Hareb Al Otaiba Investment),

Dubai, United Arab Emirates

May 2025 - May 2026

Managed end-to-end brand activation for 6 premium
international F&B brands — Gelateria La Romana, Caffè Trucillo,
SaladStop! Healsi Water, Giffard Syrup, and VBM Coffee
Machines — covering full marketing calendar planning, concept
development, logistics, and on-site execution.
Owned end-to-end corporate event management for high-profile
diplomatic activations in collaboration with the Italian Trade
Agency (ITA Italia), Italian Consulate, Qasr Al Watan, and the
Presidential Court — adhering to diplomatic protocol and
premium brand standards for 100+ senior stakeholders and
decision-makers.
Delivered post-event ROI and KPI reports to senior management,
covering brand visibility metrics, audience engagement rates, lead
generation outcomes, and campaign performance vs. objectives.
Planned and executed large-scale B2B brand activation at
Gulfood — managing vendor negotiations, exhibition logistics, and
on-site brand experience for 50+ business owners and corporate
decision-makers, achieving a 20% uplift in brand visibility.
Maintained brand consistency across all marketing collateral,
print, and social media communications in line with corporate
brand guidelines.
Coordinated influencer marketing activities — creator briefing,
campaign scheduling, and performance tracking — to amplify
event reach and brand awareness.
Oversaw budget P&L for all brand activation projects;
Managed internal teams and external vendors to deliver within
scope, on time, and within agreed budget.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Hospitality and Tourism

Brand & Marketing Executive

September 2020 - July 2025

MADI International,

Dubai, United Arab Emirates

September 2020 - July 2025

ManagedmarketingfortheSkinDepartmentacross4
premiuminternationalskincarebrands:THALGO,
SKEYNDOR, AmalianFiller(Germany), andElementrē̄
(Switzerland).
• Planned and executed 10+ end-to-end brand
activations, product launches, and corporate events
annually for premium beauty and lifestyle brands across
the Middle East
• Drove brand presence at Beauty Expos Dubai delivering a
premium trade experience for 200+ retail and industry
attendees — managing event branding, vendor liaison, and
on-ground execution.
• Built and managed quarterly marketing calendars
aligned with product launch schedules and campaign
timelines — reporting monthly progress and results to senior
management.
• Ensured brand consistency across all print, digital, and in
store touchpoints by owning internal communications and
adherence to brand identity guidelines.
• Led cross-functional collaboration across, sales,
education, and operations teams to ensure brand
consistency and seamless campaign execution across all
touchpoints. Coordinated social media content scheduling,
influencer partnerships, and photo/video content production
using Canva and CapCut to promote events and activations.
• Coordinated social media scheduling, influencer
partnerships, and photo/video content creation using Canva
and CapCut to amplify event reach and brand visibility.
Managed internal communications and ensured all
marketing materials adhered to brand identity guidelines
across print, digital, and in-store channels.
brand events

Company industry:
Sales Outsourcing
Job role:
Marketing and PR

Corporate Customer Service and E-Commerce Coordinator

August 2020 - June 2024

madi international

Dubai, United Arab Emirates

August 2020 - June 2024

Manage a Team of 3 customer service associates / Service center and set the precedent for established customer service policy.
• Corporate Customer service handling 5 Countries ( UAE- KSA - BAHRAIN-OMAN-QATAR )
• An e-commerce coordinator takes care of many tasks needed to make an - E-commerce site run smoothly. By uploading products and improving a websites user experience to make it easier for customers to shop and develop marketing campaigns.
• handling day-to-day ecommerce responsibilities of
Madi websites
• Work with Product Managers and Ecommerce Manager to ensure promotions and website updates are implemented as needed for emails and other marketing events.
• Communicate with customers who have escalated issues and ensure timely follow-up to verify that complaints have been addressed and satisfied.
• Collaborate with colleagues to determine areas for improvement, review departmental performance, and develop ideas for better service to customers.
• Present quarterly reports to executive management detailing the performance and success of the team, budgetary concerns, and implementation of new policies
• Handling urgent calls, emails, and messages when sales representatives are unavailable, answering customer queries, informing them of delays, arranging delivery dates, and scheduling marketing events.
• Handling orders by phone, email, or mail and checking the orders have the correct prices, discounts, and product numbers.
• Imputing orders, ensuring they are processed according to customer requirements, and ensuring all orders are accurate and delivered on time.

Company industry:
Retail & Wholesale
Job role:
Customer Service and Call Center

Clinic Assistant Manager

March 2020 - August 2020

VLCC Health Care International,

Dubai, United Arab Emirates

March 2020 - August 2020

Managed front clinic operations for 50+ patients daily,
maintaining a 95% customer satisfaction rate through
streamlined scheduling and personalized service delivery.

Company industry:
Other Healthcare Services
Job role:
Management

Senior Customer Service Advisor

July 2017 - June 2020

Du Telecommunication,

Dubai, United Arab Emirates

July 2017 - June 2020

Managed client relationships and resolved escalated complaints,
achieving consistent top satisfaction scores. Designed and delivered
internal training programs, increasing team participation by 30%.

Company industry:
Telecommunications
Job role:
Customer Service and Call Center

Senior sales Executive

July 2017 - February 2020

integrated telecom company

Dubai, United Arab Emirates

July 2017 - February 2020

Achievement : Top Enterprise sales performance for 2019
Best Coustomer service for 2019

• Provide accurate information (e.g. product features, pricing and
after-sales services)

• Cross-selling products and service
• Answer customers’ questions about specific products/services
• Conduct price and feature comparisons to facilitate purchasing
• Provide excellent customer service (especially during peak times)
• Inform customers about discounts and special offers
• Provide customer feedback to the Store Manger
• Stay up-to-date with new products/service

Company industry:
Telecommunications
Job role:
Sales

Training Coordinator and Telemarketing

May 2016 - May 2017

Eccoman Consultancy , Solutions and Training Abu Dhabi ,(Cairo Branch

Abu Dhabi, United Arab Emirates

May 2016 - May 2017

Selling and Marketing available training opportunities to employees and providing necessary information
• Mapping Out Training Plans, Designing And Developing Training Programs (Outsourced Or In-House) For Corporate
, Hr Training And More
Choosing appropriate training methods
• Gather feedback from trainers and trainees after each educational session
• Host train-the-trainer sessions for internal subject matter experts
• Manage and maintain in-house training facilities and equipment

Company industry:
Higher Education
Job role:
Marketing and PR

Customer Experience Executive

February 2015 - December 2015

Redington Gulf,

Cairo, Egypt

February 2015 - December 2015

Resolved 50+ customer inquiries monthly, improving
satisfaction by 15%. Coordinated with the Dubai regional
office and supported a Middle East-wide product defect
survey.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Customer Service and Call Center

Customer Service Representative

March 2014 - January 2015

eFinance Investment Group,

Cairo, Egypt

March 2014 - January 2015

Handled customer inquiries for electronic payment and financial
service solutions; maintained accurate records and supported
onboarding of new team members on call handling and service
workflows.

Company industry:
Financial Services
Job role:
Customer Service and Call Center

After sales support

January 2014 - June 2014

Redington Gulf / Redington India LTD , Information Technology And Service Center

Cairo, Egypt

January 2014 - June 2014

Respond to customer inquiries 7/24
•Resolve any problems that our clients might face After Purchase

•Work of a survey about the Product defects in the Middle East

Company industry:
Technical Maintenance & Repair
Job role:
Sales

Education

Helwan University

June 2019

June 2019

Bachelor's degree, Tourism And Hotel Management

Egypt

Helwan University

January 2010

January 2010

Bachelor's degree, Tourism and hotel Management

Egypt

Helwan University

January 2010

January 2010

Bachelor's degree, tourism and Hotel Management

Egypt

Skills

CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
EVENT MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING CALENDAR
Intermediate
MARKETING CALENDAR
Intermediate
PLANNING
Intermediate
PLANNING
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
DESIGN
Intermediate
DESIGN
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
NEGOTIATION
Intermediate
NEGOTIATION
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate

Languages

English

Expert

Arabic

Native Speaker

Training and Certifications

Certifications
UAE Driving License (Own
Valid UAE Driving License

Hobbies and interests

Reading