Nada Musa

Produced and captured high-quality content for
our agency campaigns & contributed creative
ideas to management.

Managed daily operations and team scheduling
while leading the cafés marketing-created and
executed digital campaigns, developed new menu
items, built customer loyalty, worked with
vendors, and kept everything running smoothly
from product selection to finances.

Created and shot content, built custom packages,
designed websites, and brought in new clients
through creative strategies and brand-focused
campaigns

At East Cup Café, I’ve built our Instagram presence from the ground up and developed a recognizable brand in Halifax, where our most popular drinks have become well known across the city. I created and managed seasonal campaigns that not only boosted sales but also strengthened our connection with the community, driving local news channels to feature us and highlight our story. Through consistent branding, content creation, and customer engagement, I’ve grown strong relationships with our customers, making East Cup a go-to spot in Halifax and ensuring our brand stands out in a competitive café market.

Built strong online brands for clients by managing
5 social media accounts at once, creating content
through photoshoots and design, delivering all
content ahead of deadlines, and
posting/scheduling strategic campaigns to boost
engagement with data-driven strategies.