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Nader Amiri, Innovation Manager Milka Chocolates - Central & Eastern Europe

Nader Amiri

Innovation Manager Milka Chocolates - Central & Eastern Europe·Kraft Foods Central & Eastern Europe

United Arab Emirates

Bachelor's degree, BBA -Management

Work experience

Total years of experience: 7 years, 6 months

Innovation Manager Milka Chocolates - Central & Eastern Europe

January 2012 - July 2012

Kraft Foods Central & Eastern Europe

Austria

January 2012 - July 2012

Tasks:
• Lead the regional development & implementation of global platforms with the support of cross-functional teams and full engagement of the BUs
• Lead all regional Milka NPDs, accountable for the project to the final business proposition & approve local/BU activation plans
• Create a collaborative network with the BU’s to transfer learning & best practices
• Ensure pipeline sufficiency for both growth and productivity initiatives on NPD platforms
• Ensure that regional priorities & requirements influence the global platform development
• Responsible for a 3 year $150m+ innovation pipeline


Noted Accomplishments:
• Developed & Organized the first regional NPD launch execution workshop across any Kraft region
• Suggested & implemented streamlined global, regional, local NPD process for CEE region
• Reworked 3 year innovation funnel & strategy to build scale around global core platforms
• Facilitated best practice sharing across the CEE geography
Company industry:
FMCG
Job role:
Marketing and PR

Brand Manager – Tablets + Bitesize Innovations

July 2010 - December 2011

Kraft Foods GCC & NM

Dubai, United Arab Emirates

July 2010 - December 2011

Tasks:
• Lead the brand(s) strategy & innovation plan with the chocolate CLT, regional and global teams
• Initiate improved annual planning with cross-functional & agency teams
• Lead multiple teams to fulfill brand supply and innovation capabilities across several sites
• Support Marketing Director & Marketing Manager in formulating chocolate strategy
• Develop new communication platform for CDM
• Build Bitesize strategy with global platform leader
• Develop & coach direct reports
• Responsible for $49m business and a budget of $10m


Noted Accomplishments:
• Key member in the local Cadbury integration
• Achieved highest share for CDM
• Achieved highest share & market leadership for Milka in Algeria
• Key member in getting approval for the GCC chocolate business case to the CEEMA leadership team & attaining global support for 2nd key white space market for Global Kraft Chocolates
Company industry:
FMCG
Job role:
Marketing and PR

Jr. Brand Manager - NABISCO Biscuits (Oreo, Ritz, and belVita)

January 2009 - June 2010

Kraft Foods GCC

Dubai, United Arab Emirates

January 2009 - June 2010

Tasks:
• Develop brand strategies and objectives
• Lead ATL & BTL campaigns
• Develop & implement of a 3 year innovation pipeline
• Manage brand financials
• Assisted in the analysis of the Biscuit U&A study
• Responsible for $18m business and a budget of $5m


Noted Accomplishments
• Reversed negative sales forecasts that were below annual plan
• Achieved the highest shares for Nabisco brands and Oreo in KSA & UAE
• More than doubled Oreo in KSA in 2 years
• 2nd place in the CEEMA region IMC Awards
• Nominated for the Kraft Global IMC Awards by CEEMA (Oreo - 2010)
Company industry:
FMCG
Job role:
Marketing and PR

Assistant Brand Manager, Refreshment Beverages

May 2007 - December 2008

Kraft Foods (GCC)

Dubai, United Arab Emirates

May 2007 - December 2008

Tasks:
• Lead key NPD projects & assist in developing a 3 year innovation plan
• Use Nielsen to monitor KPIs & identify opportunities
• Lead the planning & implementation of consumer driven ATL and BTL brand activations
• Lead the shoot & adaption of several TV copies
• Assist in managing $70m business and responsible for a budget of $13m


Noted Accomplishments:
• Received a rating of ‘Spectacular’ in 2008
• Set a new record of the NCFFB volume share
• GEMAS Awards for: Best Brand Re-launch (commendable) & Best Use of TV (commendable)
• Lead the turn around of the Saudi Arabia performance from declining sales & share to achieve a record Ramadan season sales
Company industry:
FMCG
Job role:
Marketing and PR

Trade Marketing Executive, KSA (Cheese)

December 2006 - April 2007

Kraft Foods (GCC)

Dubai, United Arab Emirates

December 2006 - April 2007

Tasks:
• Translate brand strategies to trade programs
• Prepare channel-wise strategy and programs
• Manage the category trade spend of $4.6m
• Develop customer specific activity calendars
• Ensure excellence in execution of brand priorities


Noted Accomplishments:
• Rolled-out the champion at POS program in KSA, leading to: driving best in class execution consistently throughout all channels
• Implemented innovative tactical bundles that were later extended to the entire GCC region
Company industry:
FMCG
Job role:
Sales

Marketing Executive (Snacks)

November 2005 - December 2006

Kraft Foods GCC

United Arab Emirates

November 2005 - December 2006

Tasks:
• Develop and implement sampling campaigns
• Plan and implement various brand promotions
• Lead brand specific PR campaigns
• Assist the brand managers in specific brand projects & annual planning process


Note Accomplishments:
• Launched Toblerone “One By One” in GCC
• Lead successful Oreo PR campaigns with print & TV coverage, featured in global brand book
• Key member in developing turn-around strategy for the chocolate category
Company industry:
FMCG
Job role:
Marketing and PR

Marketing Executive (Management Trainee)

April 2005 - September 2005

Unilever

Iran

April 2005 - September 2005

Tasks:
• Assist in developing the Out Of Home (OOH) channel
• Implement the new RS distribution system
• Prepare & analyze periodic sales reports
• Assist in planning the marketing & sales activities

Noted Accomplishments
• Received a General Manager award for setting-up the Esfahan distribution network
• Team member of the Lipton Re-launch team in Iran after 30 year absence
Company industry:
FMCG
Job role:
Sales

Campaign In-Charge

October 2003 - December 2003

Business Software Alliance

United Arab Emirates

October 2003 - December 2003

Overview: Assisted in managing the SMB Audit Campaign (Direct Touch Campaign), and was responsible for all co-ordinations between the management team & student team.
Company industry:
Law Firm
Job role:
Administration

Education

American University in Dubai (AUD)

August 2004

August 2004

Bachelor's degree, BBA -Management

United Arab Emirates

My academic experience contributed towards understanding the essentials of the modern and rigorous business world. Courses in leadership, entrepreneurship, quantitative methods of decision-making, management, and marketing have helped me in understanding the real world business concepts, especially through strategic business cases. Along with the valuable knowledge I obtained, I believe that my university has prepared me to be an astute businessman who can have an immediate impact in the real business environment. Also, the university sharpened my skills to handle pressure, lead successful team projects, and create business & social networks, which is evident through my GPA that puts me in the top 5% of my graduating class. (Honors - 3.63/4.0) As well, I have also received an international award by AUD - "Who's Who Among Students in American Universities and Colleges" Award. Moreover, I was on the Dean's List for 3 semesters.

York University

June 2002

June 2002

Diploma, IT

Canada

Conducted the 1st year of my University in Canada and had to return due to Sept.11 issues. Achieved an Overall GPA: 7.8/9.0

Al-Mawakeb School

June 2001

June 2001

High school or equivalent, High School Diploma

United Arab Emirates

Graduated from school with a percentage average of 95% putting me in the top 5% of the graduating class. Received 3 distinction awards in school, and President's Shield at graduation.

Skills

GCC
Expert
GCC
Expert
Innovation
Expert
Innovation
Expert
Snacks
Expert
Snacks
Expert
Executive Management
Expert
Executive Management
Expert
Business Concepts
Expert
Business Concepts
Expert
HTML
Intermediate
HTML
Intermediate
Linux OS
Expert
Linux OS
Expert
MS Office
Expert
MS Office
Expert
OpenOffice
Expert
OpenOffice
Expert
GCC
Expert
GCC
Expert
Innovation
Expert
Innovation
Expert
Snacks
Expert
Snacks
Expert
Executive Management
Expert
Executive Management
Expert
Business Concepts
Expert
Business Concepts
Expert

Languages

English
Expert
Persian
Expert
Arabic
Expert
French
Intermediate

Memberships

MESA - York University

Member

October 2001

AMS Alumni Club

Member

September 2003

Student Government Assosiation - AUD

Member

October 2002

AUD Alumni Club

Member

August 2004