Country Manager
Bayt.com - The Middle East #1 Job Site
Total years of experience :23 years, 1 Months
Bayt.com is the #1 job site in the Middle East, offering a complete range of end-to-end employment solutions and career planning tools. Bayt.com is fully functional in English, Arabic and French, and offers the fastest, easiest, most effective and cost-efficient methods for employers to find quality candidates, and for job seekers to find top jobs, in the Middle East and North Africa. With over 8, 250, 000 professionals and over 40, 000 leading organizations using Bayt.com's recruitment services across all industry categories and career levels, Bayt.com is today the single largest marketplace of professionals and companies in the region.
Key Responsibilities:
• Systemize: Participate in setting company-wide revenue generating strategy including strategies for hiring, training, product offering and pricing, and geographic expansion. Translate strategies into SMART plans and budgets.
• Humanize: Hire, train, and develop Sales Managers and setting systems and processes for hiring, training, developing Relationship Managers.
• Execute: Take a leadership role in expanding markets, and growing market share in existing markets, and take ownership of both revenue and expenses.
• Innovate: Continually learn and assess what is happening in the market from product, people, pricing, and process perspective.
METRO Group is one of the most important international retailing companies: some 300, 000 employees from 150 nations are working at over 21, 000 outlets in 33 countries in Europe, Africa and Asia. The portfolio of its strong sales brands offers a wide range of services for private and commercial customers. Metro Cash & Carry is the leading international player in self-service wholesale. The concept is oriented towards helping customers (Traders, HoReCa, and SCOs) to successfully run their own businesses.
TGM Responsibilities :
• Within the framework of the company policy, develop and implement the concept and strategy of Target Group Management on a country level.
• Leading up to steer and coach the stores and the HQ departments like Operations, Offer Management, Marketing, Admin and HR in order to develop, implement and maintain the concept.
• Initiates, implements and develops the target group positioning process through:
- Understanding of customers, competitors, and solutions
- Selection of potential segments and target groups
- Definition of business propositions: range, price, merchandising, marketing and communication
- Definition of management structure and people
• Adapts the target group positioning process to the country culture, life cycle phase and market affinity based on the defined customer segmentation and the results of the market research.
• Initiates, implements and develops the "Support & Partnership" program and different solutions for our target groups by understanding their business, needs and market drivers of these target groups, and developing the processes, tools and solutions to support them.
• Initiates, develops and maintains a communication plan for various HQ departments & store departments and a training programs for the Customer Specialists department in order to implement the concept, to make it operational and turn it into a successful approach.
METRO Group is one of the most important international retailing companies: some 300, 000 employees from 150 nations are working at over 21, 000 outlets in 33 countries in Europe, Africa and Asia. The portfolio of its strong sales brands offers a wide range of services for private and commercial customers. Metro Cash & Carry is the leading international player in self-service wholesale. The concept is oriented towards helping customers (Traders, HoReCa, and SCOs) to successfully run their own businesses.
CRM Responsibilities:
• Responsible for developing the "country expansion strategy" through defining the potential number and best locations of MAKRO stores in Egypt based on the potential number of customers, population, road networks, competition, accessibility, RE prices, economic level, barriers...etc.
• Managing all e-marketing and e-communication activities.
• Managing, controlling, and validating the customer data-base to ensure it correctness.
• Building a "call center" and managing all its in-bound and out-bound activities.
• Setting the price ending strategy/ rules, and responsible for all price and retail audit activities.
• Creating, planning, implementing, and managing all kinds of customer, market, and competition surveys/analysis. This includes in-store and out-store surveys, market surveys, economical, political & market analysis and mystery shopping.
• Responsible for creating, generating, analyzing all the necessary different day-to-day and periodical customer and sales reports, in addition to following up and controlling the performance of the company and ensure meeting the company's KPI.
• Managing and building the strategies for the different "customer-life-cycles" and plan all the necessary actions to each group.
The company is a premium bottled water manufacturer, under the aegis of the Nestlé group and has 72 brands of bottled water sold worldwide through multiple sales channels. Joined the company in 2003 as Unit Manager and eventually promoted to current designation.
Designation Chronology :
• Oct '06 - Present : National Sales Manager OOH.
• Mar '03 - Oct '06 : Unit Manager - Key Accounts & Out-of-Home Sales
Responsibilities :
• Activating marketplace initiatives and promotions to aid brand development and maximize brand performance in addition to marshaling a team comprising of 5 area sales managers and their teams.
• Maximizing sales opportunities across existing client portfolio, liaising with intermediaries and formulating strategic account plans in order to create sales proposals yielding profitable account development and growth.
• Implementing, monitoring and reporting on performance achieved against targets envisaged in the sales plan and devising strategies to maximize performance.
• Managing key customer accounts and negotiating customer agreements that deliver according to set targets while successfully delivering against the customer's expectations.
• Boosting volume and revenue in key assigned accounts in addition to managing and finalizing all the public tenders and negotiations for 5 stars hotels chains, petroleum companies and field catering customers.
• Analyzing business trends to formulate business growth strategy, researching market structure and outlet distribution methods of major accounts to identify key areas of improvement.
• Performing planning and forecasting, coordinating collections, collaborating with the demand & supply planner to ensure availability of products and proper warehouse allocation in accordance to market trends.
Responsibilities :
• Managed business development across nominated accounts namely 5 star hotel chains, hypermarkets, big supermarket chains, petroleum companies, big restaurant chains and the field catering.
• Focused on activities of enhancing display, image, pricing and promotions utilizing the agreed operational resources, devised strategies to maximize market share, profit margin and brand value through POS materials
• Planned and implemented overall strategy involving major accounts within the product range and created avenues for development of potential key accounts.
• Maintained direct contact with clients, negotiated terms of sales, coordinated logistics and economics of supply and resolved service issues if any.
• Evolved strategies, aims and objectives, set territory specific targets across different product lines and worked on methods to achieve the same in a cost effective manner.
• Kept records of collection and status of accounts up to date, received payments and posted respective amounts to customer’s account and negotiated credit extensions when necessary.
• Resolved conflicts and mitigated complaints, settling disputes and grievances among customers to ensure smooth operational relationships.
• Handled all the public and private tenders and negotiations with the government and other customers.
The bank is today’s pre-eminent financial services company, with some 200 million customer accounts in more than 100 countries. It offers in Egypt multiple financial services including cash loans facilities, credit cards, car loans, current and saving accounts
Responsibilities :
• Oversaw all activities of auto dealers in Giza areas, devised training programs for the showroom sales teams and formulated action plans for generating business on a daily basis per showroom per sales person.
• Ensured delivery of correctly filled out applications together with all necessary documentation to enable processing of formalities in a timely manner.
• Reviewed business generated and resolved all bottlenecks pertinent to payment and problems in the credit department to ensure liquidity of sales cycle .
• Designed and implemented a daily process for booking loans per showroom and implemented sales contests in addition to a commission structure for showroom owners and sales teams.
Other Relevant Experience :
Oct '98 - Mar '01 :
Sales Supervisor, Pyramisa Hotels & Resorts.
Highlights :
• In charge of selling various time - share and real estate spaces for the group's customers in addition to managing and controlling a sales team to achieve targets and develop operational processes.
• Optimized resources and aimed to improve overall customer satisfaction both at service and operational levels.
Feb '98 - Oct '98 :
Sales Representative, Sindbad Beach Resort, Egypt
Highlights :
• Assumed responsibility for selling timeshare properties of Sindbad Beach Resort “Hurghada”.
• Assured all envisaged targets were met in accordance with stipulated deadlines
Study Field: International & Comparative Business and Commercial Law Track Honors: Ranked among the top students (the second position) and has been enrolled in the Dean's List.
Key Training Attended : • Generating Demand, Nestlé, Egypt. • Nestlé Management System, Nestlé, Egypt. • Communication Skills, Nestlé Foods, Egypt. • Advanced Supervisory Skills, Nestlé Waters, Egypt. • Supervisory Skills, Nestlé Waters, Egypt. • Relationship Management, Citibank, Egypt. • Consumer Behavior, CACE, AUC, Egypt.
Project Completed : "Anglo-American Legal System".
