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Nader El Charif

Digital Performance Manager

My Athath

Location:
Sweden - Goeteborg
Education:
Master's degree, Business Administration
Experience:
14 years, 8 months

Work Experience

What's your work experience? Your experience is one of the most important sections in a CV.
List all relevant responsibilities, skills, projects, and achievements against each role.  If you're a fresh grad, you can add any volunteer work or any internship you've done before.
Add Experience

Total Years of Experience:  14 Years, 8 Months   

August 2021 To Present

Digital Performance Manager

at My Athath
Location : Kuwait
- Creating and executing a strong performance marketing strategy & execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on
investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic
& own media channels
- Identifying and testing new channels to continue to meet established critical metrics
- Part time + Remote job
March 2022 To Present

Undervisning och Marknadsföring

at Arabiska Bokstavscentret
Location : Sweden - Goeteborg
Datakurser och Social Media
June 2020 To May 2021

Affiliate Accounts Manager

at Tatayab
Location : Kuwait - Al Kuwait
- Responsible for managing and cultivating strong affiliate relationships with prospective accounts.
- Acting a point of contact for affiliates.
- Manage a portfolio of accounts.
- Work cooperatively with departments like operations, marketing, sales, finance, technical and others.
- Prepare accurate and timely report of various affiliate account activities.
- Plan and implement local marketing campaigns
- Report to the Growth Marketing and Strategy Manager
January 2016 To May 2020

Social Media & Digital Head

at NK United
Location : Kuwait - Al Ahmadi
- Personally managing Celebrities' accounts exclusively.
- Meeting with potential clients, those interested in doing business with us.
- Manage, Schedule, and Follow up with Daily bookings.
- Find new challenges for the team, and find new channels for advertising opportunities by myself.
- Digital Ads Reporting to Clients.
- Social Media Accounts Chart making.
- Portfolio updating.
- PR
- Managing the Sales team, receiving reports, and making decisions.
- Managing the technical team for the online media campaigns and the social media campaigns, as well as the social media accounts management.
May 2014 To January 2016

Media Operations Manager

at NK United
Location : Kuwait - Al Farawaniyah
- Work with sales, editorial, account managers and vendors to implement and oversee ad campaigns on site, mobile, app and email products
- Manage ad trafficking, ad creation, QA, and reporting
- Monitor campaigns throughout lifecycle, communicating with account managers, creative agencies and vendors on issues as needed
- Optimize campaigns, including reviewing reports and making suggestions for improved performance
- Work closely with sales, marketing, editorial, design, and tech as well as on the creation and implementation of custom advertising solutions
- Oversight of high impact calendar and inventory reservation and management
- Provide pre-implementation and post-implementation support to display publishers
- Setup, traffic, and optimize online ad campaigns in DFP, working with advertisers and ad networks to receive assets for campaign launches
- QA or troubleshoot 3rd party tags, flash files, and other advertiser-provided creatives
- Develop and streamline processes to facilitate and expedite display publisher on-boarding and case/incident tracking, as needed
- Opportunity to develop and build out exciting new Rich Media product offerings for desktop and mobile
- Provide technical support to advertisers, account managers and others via phone, email and web
- Stay abreast of current and upcoming technology product capabilities
May 2010 To April 2014

Digital Marketing Officer

at NK United
Location : Kuwait - Al Ahmadi
Creating digital marketing campaigns for online channels like websites, apps and social media like LinkedIn, Facebook, Instagram and Twitter. developing market research surveys and working with customers in focus groups. working with marketing and PR professionals.

Education

What's your educational background?
Let employers know more about your education; remember, be clear and concise.
March 2014

Master's degree, Business Administration

at Arts, Sciences and Technology University of Lebanon
Location : Lebanon
Grade: 2.8 out of 4
July 2011

Bachelor's degree, Business Hospitality Management

at LIU
Location : Lebanon
Grade: 2.01 out of 4
August 2006

High school or equivalent, Socio-Economics

at Al Kulliye Al Islamiye
Location : Lebanon
Grade: 2.2 out of 4

Specialties & Skills

Operations Management

Event Management

Customer Service

Restaurants Management

Been working in a Chinese environment

Problem analysis, use of judgment and ability to solve problems efficiently.

Ability to work in an international and multilingual team environment, and collaborate.

Decision making, critical thinking, organizing and planning.

Good knowledge in Point of Sale systems (Omega POS) for Restaurants.

Expertise in Microsoft Office (Word, Excel, Outlook and PowerPoint) for Windows and MAC

Knowledge of printer and cartage refilling.

Good verbal and written communication and interpersonal skills.

Ability to work in a dynamic and multi-cultural environment.

Ability to successfully training others.

Troubleshooting software and hardware problems including Routers, hubs and Switches.

Have a passion to learn rapidly on the spot and develop in order to fulfil my potential

Familiar with Google Maps and Google AdSense.

Accuracy and Attention to details.

Network: Internet, Intranet, LAN/WAN (Configuring and Installing).

Familiar with HTML computer language.

Expertise in advertising on Social Networks.

Ability to work under pressure and handle multiple tasks.

negotiation

key account management

marketing mix

marketing strategy

marketing management

marketing communications

Hospitality Management

Languages

Do you speak more than one language?
For some jobs, fluency in one or more foreign languages is a plus, so add your language skills to get better results.

Arabic

Expert

English

Expert

French

Expert

Chinese

Beginner

Training and Certifications

Harvard - Change Management ( Certificate )

Issued in: June 2020

Harvard - Crisis Management ( Certificate )

Issued in: June 2020

Harvard - Innovation & Creativity ( Certificate )

Issued in: June 2020

Harvard - Stress Management ( Certificate )

Issued in: June 2020

Save The Children - Humanitarian Information Management, Communications, & Media ( Certificate )

Issued in: June 2020

Google Ads Search ( Certificate )

Issued in: June 2020 Valid Until: - June 2021

#TwitterFlightSchool Video Badge ( Certificate )

Issued in: April 2020

Google Ads Display ( Certificate )

Issued in: April 2020 Valid Until: - April 2021

Snapchat Certification ( Certificate )

Issued in: April 2020

PMI - Online Marketing Foundations ( Certificate )

Issued in: April 2020

NASBA - Online Marketing Foundations ( Certificate )

Issued in: April 2020

NASBA - SEO Foundations ( Certificate )

Issued in: April 2020

Hobbies and Interests

Share your hobbies and interests so employers can know more about you.
Help employers know more about you by looking at your hobbies and interests

Reading and Writing

Rugby League

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