Section Head of Media
Qatar University
Total years of experience :19 years, 2 Months
• Design, develop & implement PR strategies achieving the communication objectives.
• Managing the PR aspect of a possible crisis situation.
• Build and sustain collaborative relationships with key media personnel and entities.
• Compile, update and maintain a database of media contacts.
• Researching, writing and distributing press releases to targeted media.
• Writing scripts for corporate documentary films.
• Promoting news stories and features to the media.
• Collating, analyzing and evaluating media coverage.
• Hosting meetings with local/international media representatives.
• Managing the press conferences and the VIP interviews.
• Attending and promoting the promotional events to the media.
• Team motivation and inspiration.
• Relationship building and networking with other departments.
• Manage media relations for international & local accounts - Hyundai Motors Middle East, Bentley Motors Middle East, McLaren Automotive, Ducati UAE, Gulf Coast RVs and Abu Dhabi Desert Challenge 2012 by Automobile & Touring Club UAE.
• Design, develop & implement media strategies achieving client’s communication objectives.
• Review and optimize processes for managing communications with the media
• Build and sustain collaborative relationships with key media personnel and entities.
• Ensure on time and accurate dissemination of information to media across the region.
• Prepare and edit press releases in Arabic for various clients.
• Monitor media activities and ensure clients’ positions & interests are safeguarded.
• Compile, update and maintain a database of media contacts
• Worked on a special contract and participated in the creation of a new corporate identity for DPW.
• Used internal & external communication tools to maintain DPW reputation in the market.
• Steered the official Media launch of Sharjah Government Housing Program 2011.
• Implemented measures to improve internal communications with DPW employees
• Created, edited and managed the content of the DPW website
• Developed and maintained media relations and managed media affairs like issue of press releases and answering media queries.
• Ensured media coverage of major events like inauguration of infrastructure projects by HH the Ruler of Sharjah.
• Managed hospitality for guests and VIP protocols during DPW events.
• Conducted research on customer satisfaction, motivation methods and corporate communication methods.
• Prepared and edited official reports including the DPW Annual Report by the corporate communication centre
• Delivered lectures on corporate communication methods, motivation & management in training programs for officials.
• Monitored media - newspapers, radio & TV and prepared daily summaries.
• Worked part time and created and edited online news stories, films, series & program synopsis.
• Edited comments and pre-post approvals
• Managed the DM TV news room and produced news programs on economics & political subjects.
• Produced intercultural and competition programs
• Wrote scripts for corporate documentary films
• Worked part time from Sep 2009 to Sep 2010
• Achievements
• Compiled a manual of editorial rules & regulations for the news room
• Developed the script for the National Paints Factory corporate identity documentary film
Major Programs Produced:
• Live Quiz competition at the Ibn Batuta Mall on World Celebrities & Countries, 2010
• Real Estate Forum - live economics program, 2006-09
• Real Estate Cases - economics program, 2006-08
• Live intercultural competition ‘Try Your Luck’, 2009
• Live Quiz competition on Islamic Personalities, 2008
• Live Quiz competition on World Celebrities, 2007
• Edited and supervised the overall production of the premier real estate magazine in the Gulf region.
• Created and edited news stories and reports.
• Achievement: Compiled the UAE Real Estate Annual Report, 2006
Speaker guest in Media & Era Program, spots on Media hot issues.
• Produced the children’s program Warsha.com on a part time basis
Media training package for officials of public relations, media and corporate communication.
Major: Broadcast Journalism
