Trade Marketing Manager
Al Kharji LLC
Total years of experience :15 years, 6 Months
Trade Marketing Management
Principals Management
Inventory Management
Sales Management
Managing “Sahara Dates” Food brand for UAE region and Reporting to Managing Director
Key Responsibilities:
▪ Collaborates with Distributor on Brand Communication, Sales Promotion, Trade Marketing activities
implementation and Sales Target.
▪ Support the distributor in execution of the activities and in achieving the sales and budget objectives, while
ensuring the desired product benefits and brand value/equity are properly communicated,
▪ Responsible for Product Planning, Budgeting, Production, Implementation of all in store activities including
POS material.
▪ Responsible for the A & P Budget, ensuring the set Profit target
▪ Liaising with Internal and external agency on the brand’s ATL & BTL Activities and roll out the activities.
▪ Ensuring the Sales Target Achievement and supplying the ordered stocks to distributor by coordinating with
Logistics.
The Organization has diverse businesses in FMCG distribution.
• Handled FMCG brands - Yardley London, Cool & Cool Sales Turn over Dhs 100 Million per annum.
• Reporting to Vice President.
Key Responsibilities:
Trade Marketing & Product Management: A & P Budget and Profitability, Product Planning, Pricing,
Sales Forecasting, Promotion Plan and Implementation. Market
Visit, Monitor Competitors’ activities.
Inventory Management: Purchase Plan, Placing the order, Liquidation plan on Slow Moving Stock, Proper
Product assortment, Coordinating with Logistic Team.
Principals Management: Coordinating with principals on a day to day activities, Planning the BTL activities
And implementation, sets the sales target and achieving the target, New Listing,
Rentals, In store activity plan etc.
• Managed Consumer Electronics brand - LG Home Appliance
• Reporting to General Manager.
Key Responsibilities:
Product purchase planning and placing the order for all HA products.
Negotiating with Principles on new products price, A & P Budget.
Product Costing, competitor data analysis, managing the product road map.
Making the promotion plan as per market requirement.
Keeping sales informed and updated with new Product Road Map
Monitor on products that are high on stocks and make a strategy for minimizing inventory
Evaluate the BTL promotional budget and management revenue budgets
Market research on product, price, place & promotion
Managed FMCG personal care brands - Himalaya, Emami, 3M - Nexcare, Dial, Bella Cotton & Fem
Key Responsibilities:
Sales Forecasting, Purchase Planning, Promotion and Pricing Plan
Evaluate the financial aspects such as Budgets, Expenditures, ROI and P & L
Liaising with Principals and External Agency on day to day operation and marketing activity
Inventory Management
Reports & Analysis - Brand profitability, SKUs performance, A & P, Promotions, ROI performance etc.
MBA in Marketing