Business Development Manager
Takamol Holding
Total years of experience :11 years, 7 Months
-Assigned to build and lead the Marketing Department at the Upskilling Unit- Doroob.
- Managed all Marketing Communications activities including: Advertising, Digital and Social Media, Events Management, Market Research and Public Relations. -Developed Department’s strategy, policies, and operational processes to meet the organizational objectives and KPIs.
- Provided all marketing collateral according to brand guidelines.
-Managed the relationship with international and local vendors. Stakeholder and partners management. -Overseeing market data analysis and evaluation. -Revised the design and content of Doroob's website.
-Provided strategic planning to achieve goals in coordination with Foundation's programs and initiatives.
-Developed external communications strategy, media messaging, and tools to provide compelling content for national and international media outreach to promote Foundation's work.
-Proactively managed key media relationships including reporters and journalists to protect and enhance reputation of the foundation and its key strategies.
-Provided communications consulting for colleagues on specific projects/partnerships.
-Held high quality interactions, presentations and consistent communications with partners and delegations
-Handled risk and reputation issues and crisis management.
-Reported directly to Secretary General and Chairman of the Board.
-Restructured the department through building a comprehensive Communications and Media plan.
-Created and managed Social Media platforms and strategies.
-Produced branding materials as well as media campaigns.
-Prepared leadership briefs, talking points and press releases and work with communications teams of partners.
-Represented the Foundation in all events and summits.