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Nancy Ezzat, Marketing and growth manager

Nancy Ezzat

Marketing and growth manager ·Rabbit mobility

Egypt

Bachelor's degree, Pharmaceutical And Health Sciences

Work experience

Total years of experience: 19 years, 3 months

Marketing and growth manager

January 2025 - Present

Rabbit mobility

Cairo, Egypt

January 2025 - Present

● Develop and execute marketing strategies to drive user growth and retention. ● Lead and mentor a team (content, partnerships & events, community, media buying). ● Oversee brand positioning, content creation, and community engagement. ● Manage partnerships, activations, and performance marketing campaigns. ● Optimize paid media efforts and track key marketing KPIs. ● Analyze data to refine marketing strategies and improve ROI. ● Collaborate cross-functionally with tech, operations, and customer support. ● Oversee all the marketing activities (Online and offline)
Company industry:
Motor Vehicle Passenger Transport
Job role:
Marketing and PR

Marketing and growth Manager

January 2025 - Present

Rabbit Mobility

Cairo, Egypt

January 2025 - Present

● Increased retention rate by 5% over 6 months.
● Achieved a proportional 100% increase in demand through strategic marketing, eff ectively matching the fl eet expansion rate.
● Develop and execute marketing strategies to drive user growth and retention.
● Lead and mentor a team (content, growth, partnerships & events, community, media buying).
● Oversee brand positioning, content creation, and community engagement.
● Manage partnerships, activations, and performance marketing campaigns.
● Optimize paid media eff orts and track key marketing KPIs.
● Analyze data to refi ne marketing strategies and improve ROI.
● Collaborate cross-functionally with tech, operations, and customer support.
● Oversee all the marketing activities (Online and offl ine)
Company industry:
Other Business Support Services

Marketing Manager

October 2023 - Present

SWIFT ACT

Cairo, Egypt •Hybrid

October 2023 - Present

-Develop marketing strategies and tactics in line with the overall brand image and sales plan.
-Oversee and approve marketing tactics and coordinate the implementation from ideation to execution.
-Ensure a reputable online presence.
-Develop the social media strategy and oversee the implementation.
-Oversee all the marketing activities (Online and offline)
Company industry:
Software Development
Job role:
Marketing and PR

Enterprise Account Manager

January 2021 - Present

Ureed.com

Dubai, United Arab Emirates

January 2021 - Present

handling the b2b portfolio of ureed enterprise and act as the primary liaison between the client and the company support the sales team in the client acquisition process designing and implementing an enterprise account management program integrating customer success strategies as an essential part of operations
Company industry:
Recruitment & Employee Placement Agency

Business Development Manager / Partner

September 2019 - July 2026

Scienup

Cairo, Egypt

September 2019 - July 2026

Company industry:
Scientific Research & Development
Job role:
Management

Marketing Manager; Account Manager

March 2018 - July 2026

Digisay

Cairo, Egypt

March 2018 - July 2026

Company industry:
Media Production
Job role:
Marketing and PR

Head of Stability Department; Methodology & Stability Specialist

May 2007 - July 2026

Pharco Pharmaceuticals,

Alexandria, Egypt

May 2007 - July 2026

Company industry:
Pharmaceutical Manufacturing

Head of MarketingJan

January 2025 - December 2025

Ownow

Cairo, Egypt •Hybrid

January 2025 - December 2025

• Direct end-to-end marketing and growth strategy for a fintech mobile app, owning acquisition, activation, and retention
targets.
• Define brand positioning, narrative, and go-to-market strategy centered on trust and financial empowerment.
• Orchestrate multi-channel acquisition strategy across paid media, influencer campaigns, partnerships, and on-ground
activations, directing agencies and media buyers on execution.
• Optimize the full user funnel by diagnosing drop-off points and improving conversion rates in partnership with product
and tech teams on UX, onboarding, and feature adoption.
• Build analytics infrastructure (Mixpanel, app/web tracking) to monitor CAC, LTV, activation, and retention; own lifecycle
marketing including CRM flows, push notifications, and re-engagement campaigns.
• Oversee customer service strategy — scripts, training, and quality control — and manage agencies and cross-functional
stakeholders for consistent execution.
Company industry:
Financial Services

Marketing ManagerOct

January 2023 - October 2024

Embedded Software

Cairo, Egypt

January 2023 - October 2024

• Developed marketing strategy aligned with brand and sales objectives, coordinating execution from ideation to delivery.
• Mapped end-to-end customer journeys for multiple audience segments, identifying and closing CX gaps through targeted
growth initiatives.
• Analyzed product and marketing data to surface insights that informed positioning and growth priorities.
• Strengthened the companys digital presence and social media strategy across online and offline channels.
Company industry:
IT Services

Growth Manager

January 2023 - January 2024

O7 Therapy

Cairo, Egypt •Hybrid

January 2023 - January 2024

• Owned the full growth funnel (awareness, acquisition, activation, retention, revenue, referrals) across social media, SEO,
in-app push notifications, email marketing, and content.
• Built complete customer journeys for the companys three core audiences and led initiatives to close identified CX gaps.
• Directed media buying and analytics, converting performance data into actionable growth insights.
Company industry:
Other Healthcare Services

Growth Manager

January 2023 - September 2023

O7 Therapy

Cairo, Egypt

January 2023 - September 2023

-Develop marketing strategies and tactics in line with the overall brand image and sales plan.
-Built the whole customer journey and identified its gaps among the product different audiences
-Leading growth initiatives to fill in gaps in CX to the three main audiences of the company.
-Responsible for data analysis and concluding insights that serve product growth.
-Oversee all the marketing activities that have to do with the growth funnel(Awareness- acquisition- Activation-Retention- Revenue- Refferals)., including social media, SEO, inapp push notifications, email marketing and content strategy.
-Oversee all media buying and data analysis activities.
Company industry:
Other Healthcare Services

Growth Lead

May 2022 - January 2023

O7 Therapy

Cairo, Egypt

May 2022 - January 2023

Increased company sales by 30% within 6 months.
· Leading initiatives to fill in gaps in CX to the three main audiences of the company.
· Coordinate cross-functional teams.
· Creating and validating a data model and performing data analysis
Company industry:
Other Healthcare Services

Growth Lead

January 2022 - December 2022

O7 Therapy

Cairo, Egypt •Hybrid

January 2022 - December 2022

• Increased company sales by 30% within 6 months by closing CX gaps across three core audience segments.
• Created and validated a data model and coordinated cross-functional teams to execute growth initiatives.
Company industry:
Other Healthcare Services

Senior Customer Success Manager

July 2021 - December 2021

Tarjama

Dubai, United Arab Emirates

July 2021 - December 2021

• Launched Tarjamas first Customer Success business process, defining the customer journey across all company functions.
• Managed a B2B portfolio of finance, consulting, and legal clients — including McKinsey, PwC, and BCG — as primary
liaison.
• Supported sales during client acquisition and embedded customer success practices into operations and product
development.
Company industry:
Translation & Document Processing
Job role:
Sales

Enterprise Account Manager

January 2021 - July 2021

Ureed - under Tarjama

Dubai, United Arab Emirates

January 2021 - July 2021

• Handling the B2B portfolio of Ureed Enterprise and act as the primary liaison between the client and the company
• Support the sales team in the client acquisition process.
• Designing and implementing an enterprise account management program
• Integrating customer success strategies as an essential part of operations
Company industry:
Recruitment & Employee Placement Agency
Job role:
Sales

Enterprise Account Manager

January 2021 - January 2021

Ureed.com (Tarjama)

Dubai, United Arab Emirates •Remote

January 2021 - January 2021

• Designed and implemented the enterprise account management program while managing the Ureed Enterprise B2B
portfolio.
• Integrated customer success strategies into core operations and supported the sales team through client acquisition.
Company industry:
Recruitment & Employee Placement Agency

Business Development Manager/Partner

October 2019 - May 2020

scienup

Cairo, Egypt

October 2019 - May 2020

• Develop marketing strategies and tactics in line with the overall brand image and sales plan.
• Oversee and approve marketing tactics and coordinating the implementation from ideation to execution.
• Ensure a reputable online presence
• Developing the social media strategy and oversee the implementation.
• Develop sales strategies and tactics.
Company industry:
Scientific Research & Development
Job role:
Sales

Digital Project Manager

June 2018 - October 2019

Pyromedia studios

Redlands, United States

June 2018 - October 2019

•Coordinate a variety of BTL projects from the first stages of planning to the end stages.
•Plan a schedule for optimal task completion and assign duties to members of the project team, depending on their individual job titles and expertise.
•Communicate project needs with outside vendors and management as progress is made.
Company industry:
Marketing
Job role:
Management

Project Manager

June 2018 - October 2019

Pyromedia Studios

California, United States

June 2018 - October 2019

coordinate a variety of btl projects from the first stages of planning to the end stages plan a schedule for optimal task completion and assign duties to members of the project team depending on their individual job titles and expertise communicate project needs with outside vendors and management as progress is made
Company industry:
Marketing

Project Manager (Remote)

January 2018 - October 2019

Pyromedia Studios

California, United States •Remote

January 2018 - October 2019

Company industry:
Marketing

Account Manager

March 2018 - September 2019

Digisay

Cairo, Egypt

March 2018 - September 2019

•Handled a portfolio of nearly 40 client accounts and act as the primary liaison between the consumer and the company.
•Strengthen and maintain current business through constant communication, dependable product delivery, and trustworthy relations.
•Actively pursue new business through cold calling, researching leads, and attending media industry events.
•Contribute ideas for marketing and advertisement of creative content via social media platforms and assist in the development of engaging sales pitches.
•Managed one account executive.
Company industry:
Media Production
Job role:
Sales

Marketing Manager

October 2018 - March 2019

Digisay

Cairo, Egypt

October 2018 - March 2019

•Develop communication strategies and tactics in line with the overall brand image and sales plan.
•Contribute to, planning the Public Relations / Communications plans for clients.
•Responsible for influencer marketing clients.
•Oversee and approve marketing tactics and coordinating the implementation from ideation to execution ( Website content, pitch decks, email templates & social media campaigns )
Company industry:
Media Production
Job role:
Marketing and PR

Project Manager

February 2017 - October 2017

TFA signs

Chicago Heights, United States

February 2017 - October 2017

•Oversaw Outdoor Advertising projects from the client brief, through the designing process until installation and client delivery.
•Develop a timeline with milestones and assign duties to members of the project team, depending on their individual job titles and expertise.
•Communicate project needs with outside vendors and management as progress is made.
Company industry:
Advertising
Job role:
Management

Project Manager

February 2017 - October 2017

tfasigns

East Chicago, United States

February 2017 - October 2017

oversaw outdoor advertising projects from the client brief through the designing process until installation and client delivery develop a timeline with milestones and assign duties to members of the project team depending on their individual job titles and expertise communicate project needs with outside vendors and management as progress is made
Company industry:
Marketing

Project Manager

January 2017 - October 2017

tfasigns

Illinois, United States •Remote

January 2017 - October 2017

Company industry:
Marketing

Project manager /Medical Manager

August 2014 - December 2015

Caduceus Lane

Alexandria, Egypt

August 2014 - December 2015

•Managed a team of 4 medical scientific liaisons.
•Liaise with cross-functional teams to ensure harmonious delivery of a variety of Below The Line projects.
•Oversee medical writers for the creation of marketing material.
Company industry:
Marketing
Job role:
Management

Project Manager / Medical Manager

August 2014 - December 2015

Caduceus Lane

Alexandria, Egypt

August 2014 - December 2015

Company industry:
Marketing

Head of stability department

September 2012 - January 2014

Pharco Pharmaceuticals

Alexandria, Egypt

September 2012 - January 2014

•Performing Stability studies according to the ICH guidelines Development of analytical methods
•Performing validation of analytical methods
•Performing cleaning validation for analytical methods
•Managed one Research Analyst.
Company industry:
Pharmaceutical Manufacturing
Job role:
Research and Development

Head of stability department

September 2012 - January 2014

Pharco Corporation

Alexandria, Egypt

September 2012 - January 2014

performing stability studies according to the ich guidelines development of analytical methods performing validation of analytical methods performing cleaning validation for analytical methods managed one research analyst
Company industry:
Pharmaceutical Manufacturing

Research analyst

May 2007 - September 2012

Pharco Pharmaceuticals

Alexandria, Egypt

May 2007 - September 2012

•Performing Stability studies according to the ICH guidelines Development of analytical methods
•Performing validation of analytical methods
•Performing cleaning validation analytical methods
Company industry:
Pharmaceutical Manufacturing
Job role:
Research and Development

Methodolgy & stability specialist

May 2007 - September 2012

Pharco Corporation

Alexandria, Egypt

May 2007 - September 2012

performing stability studies according to the ich guidelines development of analytical methods performing validation of analytical methods performing cleaning validation analytical methods
Company industry:
Pharmaceutical Manufacturing

Education

Alexandria University

July 2005

July 2005

Bachelor's degree, Pharmaceutical And Health Sciences

Egypt

GPA (rating): Good

GPA (rating): Good

Grade : Good

Alexandria University2005

July 2005

July 2005

Bachelor's degree, Pharmaceutical And Biological Sciences

Egypt

Skills

marketing

Expert

Growth

Expert

Customer success

Intermediate

ANALYTICS

Intermediate

CUSTOMER ACQUISITION MANAGEMENT

Intermediate

CUSTOMER RETENTION

Intermediate

GNU COMPILER COLLECTION

Intermediate

GROWTH STRATEGIES

Intermediate

MEDIA STRATEGY

Intermediate

SALES

Intermediate

SALES PROCESS

Intermediate

SOFTWARE AS A SERVICE SAAS

Intermediate

Languages

Arabic

Native Speaker

English

Expert

French

Native Speaker

Training and Certifications

Certifications
Key Account Management
Design Thinking: Customer Experience
Avoiding Common Pitfalls in Customer Success Management
Onboarding & Adoption Best Practices for Customer Success Management
Customer Success Management Fundamentals —
Customer Experience: Journey Mapping
Customer Experience Leadership
Avoiding common pitfalls in Customer success Management
Jan 2022
Customer Success Management Fundamentals
Jan 2022
Customer Experience: Journey Mapping
Jan 2022
Customer Experience Leadership
Jan 2022

Hobbies and interests

Yoga