Deputy Manager-Sales and Marketing
Eros Group
Total years of experience :22 years, 2 Months
• Managing entire Retail and B2B business of consumer electronics across GCC and Africa
• Managing and expanding business accounts retail, power retailers, dealers, system integrators and E-Commerce
• Planning and executing ATL/BTL marketing activities
• Managing business accounts of Eros retail showrooms, dealers, dealer location showrooms, system integrators accounts and overseas dealers
• Managing and developing E-Commerce sales through internal/external E-Commerce clients
• Maintaining and expanding relationships with existing clients by having client visits and meetings with their management team
• Communicate on executing approved retail sales activities, promotional plans, merchandising and new item authorizations with the retail team, dealer’s sales team to ensure persistent retail sales growth
• Prepare annual marketing plans in consistent with brand strategy to expand business, brand building and generate product awareness
• Liaise with internal/external marketing, advertising team to implement the marketing campaign
• Prepare special offer campaigns, organize road shows, and participate in consumer electronics shows GITEX, plan seasonal offers for DSF, DSS, and festive seasons
• Manage proper merchandising by providing best in-store experience to customers; attractive displays, active demonstrations, interactive POS materials and skilled sales staff
• Conduct market research and analyze market conditions, identify key competitor positioning, activity and observe market trends. Share the research reports to managements and manufacturers
• Plan and report sale and marketing strategies with management and dealers
• Periodic review on sales and marketing activities in the region and present it to manufacturers
• Determine annual sales target for region/account/sales segments; projecting expected sales volume and profit for the brand; analyzing trends and results
• Manage PSI Planning, monitoring stock level, monthly purchase plan and forecast
• Determines product pricing by utilizing market research data; establishing pricing strategies by anticipating volume business; customized order
• Manage key account managers, sales promoters and showroom staffs
• Accomplish HR objectives by recruiting, orienting, training, assigning, scheduling and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; enforcing policies and procedures
• Support sales team with the product knowledge and technical queries. Conduct product presentations, prepare sales training materials
• Conduct trainings for internal and external staff, arrange on site trainings
• Improve technical knowledge by attending educational workshops; reviewing professional publications; establishing professional networks.
• Managing smooth sales operation by having periodic meetings with sales, finance, logistic team
• Identify the growth opportunities within territory and collaborate with new clients to ensure growth attainment
• Responsible for developing business of PA and AV products in MEA, CIS region
• Make effective sales and marketing plan for AV and PA products
• Finding new clients to expanding business channel in the region
• Keep regular contact with distributors to check their sales activity and discuss relevant business matters
• Meet distributors to discuss about marketing plan and sales target. Work towards execute market plan and focusing on achieving sales target
• Provide pre and after sales support to distributors and clients. Conduct intensive seminars and training for distributor and their clients
• Assist distributors in setting up of showrooms, displays, staff training and promotional activities.
• Support distributors and clients in the project related business. Provide system design, set up and training
• Travel abroad (MEA region):
To meet distributors for discussions about marketing plan
To do market research, assist in projects, provide training
Arrange product launching events
Assist distributors in preparation of their participation in exhibitions and events
• Organizing product launch events, road shows, special promotional activities at showrooms
• Participate in industry leading exhibitions CABSAT, PALME, Musikmesse, Infocomm GITEX
• Supervising sales team of 7 members, support them in all kinds of product related inquiries. Conduct regular meeting to discuss and share marketing plan with them, follow up of sales. Regularly train them on new products and provide up to date information of products
• Submit sales and market research report to management and Headquarters in Japan
• Study competitive brands, observe their sales activity and report to management and Headquarters. Provide ideas for new products and sales strategies based on market research
• Prepare presentations on existing or new products for seminars and training
• Responsible for controlling the inventory, make production request and sales forecast, planning and deciding new product price
• PSI Management:
Collect orders and forecast sales for the month from distributors
Prepare monthly Production requests
Constantly monitor the stock level and maintain healthy inventory system
Balance demand and supply of stock
• Coordinate with Supply Chain Management, Account, and Logistic team for the smooth process of sales activity and with service department for technical related issues
• Provide 24/7 customer support for product related inquires, respond through email and phone
• Yearly visit to Headquarters for discussions on sales and marketing plan and attend new product trainings
• Responsible for overall development of retails sales through showrooms
• Hire, train, supervise, assist and evaluate showroom personnel
• Prepare sales target for the showrooms
• Schedule employees to ensure adequate coverage during sales hours
• Arrange merchandising of products-displays, POS, demo
• Conduct sales campaign to increase sales in the showrooms
• Assist marketing manager in executing promotion at showrooms
• Coordinate and supervise in events such as trade shows, promotional events
• Establish strong client relationships for the purpose of repeat and referral business
• Maintain customer database; review the files regularly to ensure superior customer service
Sales and Marketing role