General Manager
TI Cycles of India (Murugappa Group)
Total years of experience :25 years, 8 Months
Developing & deploying quarterly / annual plans, programs and policies for company Sales Managers, backing all cross-company sales objectives such as budgets preparation, forecasting of sales targets, & so on for two major brands BSA & Hercules
Growth Path
March ’08 - June ’11 : Sr. Manager Sales & Marketing
July’11 - June ’14 : Deputy General Manager - Marketing
Since July '14 : General Manager Marketing
Highlights:
As General Manager - Marketing
• Looking after end-to-end business of a vartical pan India, conceptualize the new retail format and rollout plan for retail outlets across India
As Deputy General Manager - Marketing
• Played a key role in Volume growth of 21% from INR 4.20 Lakhs to INR 5.10 Lakhs with annual turnover growth of 24% from INR 105 Crores to 130 Crores
• Successfully launched 19 new products within 2 years across Pan India
• Led the new TV Ad campaign for the BSA Champ category (managed the end-to-end project activities including Consumer Research, strategic tie-up with Turner; facilitated production of the Ad without any cost)
• Credited for strategic tie-up with Viacom for their use of characters on products for 3 year
• Won Chairman Award in annual business meeting for launching most popular product & scoring highest volume for the season 2013-14
• Earned Star Blazer Award for best performer in marketing for all time high numbers in kids segment in April 2014
As Sr. Manager - Sales & Marketing
• Independently managed new category of business from its inception to execution; highest level
• Recognised for identification of exact need of consumers and developed/sourced products from overseas & launched Pan India
• Led expansion and development of alternate channel; credited for driving all India expansion including traditional channel
• Led a team of 5 Zonal Category Sales Managers (2 Deputy Managers & 3 Assistant Managers) including coordination with regular sales team
• Captured 9% market share on all India basis within 3 years of time for the new category of business
• Successfully launched 48 new products covering complete product pyramid; developed a cluster of 58 distributors for the category as alternate sales channel
• Achieved highest profitable position (ROI) for the company in India; key deliverables included sales & profit development, market share development, brand building, network & service expansion, local supply footprint and a winning strategy
• Conceptualised & executed innovative promotions to enhance brand visibility and a suitable media plan, in coordination with the marketing team & external agencies
Spearheading the entire gamut of Sales Operations including Planning & Implementation, setting-up distribution channel, market analysis, forecasting, and managing key accounts
Highlights:
•Led a team of 9 Area Sales Managers & 13 Sales Officers
•Credited for transforming business from dealer to distribution model Pan India and achieved a growth of 13% in 2007 & 19% in 2008 with DSO reduced from 39 days to 26 days on all India basis
•Played a key role in identifying new geography and channels for other toddler’s business
•Planned and implemented strategies for optimization of distribution network, improved investment levels of trade partners as well as formulation and implementation of working norms
•Conducted a business & product portfolio analysis on a regular basis for increasing revenues and getting focus right on high margin/ strategic products/ new products penetration/new dealers performance
Growth Path/Deputation:
Aug’ 01 - Mar’ 02 Area Sales Manager - NCR
Apr’ 02 - Dec’ 03 Regional Sales Manager - North
Jan’ 04 - Aug’ 06 Manager Sales - National
Growth Path:
Sep’ 98 - Mar’ 00 Assistant Manager Marketing
Apr’ 00 - Jul’ 01 Branch Manager
Two years full time PGDBA course, major in marketing & minor in Finance.
Three years degree course in pure science.