General Manager
Gypsemna
Total years of experience :25 years, 8 Months
Responsibilities:
• Develop strategy for Einhell operations in MEA
• Re-structured the company ( internally and externally)
• Developing the sales of the region by different actions:
- More focus on product range, and work with more profitable Items
- Open new markets in MEA by assigning dealers in the region, currently operating in KSA, Qatar, Egypt, Jordan, Lebanon, Algeria, Iran, Libya, Oman, Yemen, Bahrain, Iraq ; and targeting Kuwait, Sudan, Pakistan and Nigeria
• Tight follow up for financials and managed to reduce DSO.
• Continues search for People by interviews to develop the performance of the company
• Developing the after sales service and setting policies for service in the region
• Developing the logistics of the company by comparing the services of different companies and optimizing the results.
• Direct influence in Marketing activates with local and regional clients.
• Monitoring the performance of each department and setting polices to develop
• Started new concept for the company: Country managers
• Working with head office in Germany for developing the products and giving feedback from clients
• Full understanding of the different markets in the region and the importing laws of each market
• Developed the Einhell ME vision for year 2018 and draw road map to achieve it
• Developing Sales through adopting new strategies and more focusing on engineering added value.
• More focus on the finance and accounting to overcome the crisis impact on the company through aggressive collection plans and follow up.
• HR follow up, new requiting for UAE and the Middle East.
• Developing the logistics procedure to ensure the right delivery on time with minimum cost.
• Follow up marketing actions and setting action plan for the sales team through studying the competition prices and actions.
• Following up general matters like trade license, office rental contracts and banks
Mungo is a swiss leading player in the development, manufacturing and distribution of high-quality fastening products that offer added value to professional customers in the construction industry and the building maintenance sector. Mungo‘s product range includes nylon plugs, metal anchors, chemical fixings, insulation fixing devices and drill bits.
• Developing agents in KSA, Bahrain, Oman, Kuwait, Jordan. Syria, Lebanon, Iran, Pakistan, Egypt, India and Qatar.
• Supporting the region technically and commercially.
• Conducting technical trainings for the sales and management teams for fastening theory.
• Setting the targets for agents, and setting strategy.
• Preparing seminars for consultants and clients.
• Following up specifications in the region
• Creating application references for anchor bolts for different trades (Civil, MEP, and Cladding, Oil and Gas and interior finishing).
• Creating structured price for the entire region.
Oreintals group from UAE dealing in lifting equipments as tower cranes, access systems.
• Developing the sales and marketing departments through recruiting, setting targets, setting sales process, creating reporting system for sales team and achieving the agreed targets with the management.
• Responsible for training of the new sales team on the company products (Tower cranes, Cradles and glass lifting equipments).
• Coordination between sales department and operations to achieve customer satisfaction.
• Responsible for market study for adding new products to the company’s range.
• Supporting the management in planning and vision for coming 5 years.
• Developing the marketing strategy with marketing manager.
• Develop O&G business through account, people, project and product development, and started the segmentation for O&G as sub-trades (E&I, Mechanical, BC and Offshore)
• Setting the targets for all trades in O&G using the fact base and project information
• Coaching for O&G team members with focus on the areas to be developed according the red thread criteria using PMP and SMP
• Participate in MO Qatar development by being part of the EMT for the MO
• Communicate globally with O&G team members for coordination
• Achieved sales growth of 128% in 2006 and LE for 2007 is 146% gtpy, exceeding set targets
• Developed with the general Manager and HRO the O&G Business for HILTI in Qatar
• Developed the O&G fact base and the potential, and exceeded the challenging target for 2005
• Built up the O&G team in Qatar in end of year 2005 and split the target and the tasks through team members
• Organized the first O&G regional training in April 2006 in Qatar
• Started as technical salesman for offshore and O&G maintenance business, and in the same time as installation specialist where I supported my colleagues to get they first order for installation in Qatar for the Asian games project
• Developed the first diamond contractor and contributed to the development of the second contractor
• Consistently exceeded qualitative and quantitative targets
Led a team of four sales men for sales of UPVC & CPVC in Jordan projects, in a very competitive market and succeeded to increase the sales by 30% to previous year
• Developed the Price list for all the items
• Organized and participated in two exceptions in Amman (Water technology & Made in Kuwait)
• Specified the company’s product with three major consultants in Jordan
• Managed the operations completely in Jeddah branch (8 Employees) including sales, collection, HR & marketing
• Increased sales by250%and achieved the branch targets
• Technical sales of a wide range of international products (Halfen, Upat, Pfiefer, Elkem microsilica, ….) and managed to achieve the targets and to build a good relation with the customers in Al Jubail area
• Developed good understanding of the petrochemical projects needs and standards by having a strong relationship with major customers such as CCC