Navin Lewis

Managing the marketing functions of the Fujifilm and Instax brands in the Photography and Graphics Arts (PGA) Division.

- Analyze and understand specific Company customer segments and use knowledge to develop and implement marketing initiatives
- Determine the most appropriate marketing mix and channels to reach the target audience
- Develop and implement an annual marketing plan using advertising, media and local market programs to achieve company sales budget and revenues for own brand stores
- Ensure consistency in branding, imaging, customer communication and merchandising inside and outside the store
- Manage and develop the brand concept through all aspects of the marketing mix to achieve Company Business and strategy objectives
- Partner with Trading and Design departments to fully understand seasonal initiatives and translate them into Retail Marketing initiatives that drive sell through
- Provide the Marketing Manager with information on issues and opportunities relating to the customer, brand and marketing operational plan

Strategic planning and producing the Annual Marketing plan and ensuring brand proposition is
integrated into all marketing activity, as defined by the host brand for the MENA region
- Collect performance information against set targets for all marketing activities and analyze new
marketing opportunities (brand extensions, partnerships, etc.)
- Responsible for artwork development, advertising, promotions, catalogues/ magazines and to
implement promotions as per plan, assess quality, plan and action distribution of marketing
materials and to ensure all marketing spend is approved as per LOA and captured on the system
- Support partnership and events in line with the brand's marketing objectives, implement partner
initiatives and events, work with external suppliers to ensure events are of appropriate quality and
to optimize in-mall presence and promotion/s

Formulate the structure and implementation of the marketing plan to optimize revenue and
presence in the area of responsibility
- Plan and carry out direct marketing activities (Offline, online, events) to increase awareness and
raise the profile of the brand
- Maximize value on marketing spend with an emphasis on determination of measurement metrics
and ROI
- Conduct market research, competitor and customer surveys
- Effectively communicate marketing campaigns to all internal departments, when necessary
- Help develop ideas and create offers for direct marketing to major accounts by market sector and
products

Lindt
- Responsible for meeting or exceeding budgeted targets
- Development of product positioning plans and use of effective advertising and promotional
materials
- Development of sales promotions and co-operation with the sales force to identify and create
selling tools as needed to achieve goals
- Responsibility for all aspects of staff training including development and product knowledge
- Update of the monthly product forecasting model (ROFO)
- Monitoring and assessment of competitive products and programs. Report to the Area
Management with recommendations for strategies and product development and promotional
efforts
- Full analytical reporting to the Area Management on a monthly basis
- Analysis of progress v/s budgeted targets, proactively recommending programs and adjustments

Marketing
- Managing PR events, conceptualizing and establishing PR calendar, and coordinating with the PR
agency for PR coverage/ planning and analysis
- Collaborating with internal marketing personnel and external event organizers/ venues to ensure
overall events/ road shows are efficiently conducted
- Coordinate marketing campaigns for online, interactive media and print publications
- Designing and generating creative inputs and content for the company newsletter and acquiring
advertisements from external clients
- Coordinating and assisting with the creation and launch of consumer and retail promotions, co-
promotions, corporate sponsorships, marketing collaterals, advertising efforts
- Building PR relationships with the clients
- Establishing leads for corporate tie-ups or cross promotions with prestigious companies

Sales & Marketing
- Extensive research work, which involves demographic and psychographic survey aiding the
management for the finalization of the product mix
- Understanding clients' needs, inspections, closing deals, documentation procedures like
registration, agreement, stamp duty, etc.
- Be instrumental in providing important inputs helping the process of promotional activities
involved before the product launch
- Building relationship with new clients and establishing commercially effective corporate channels
- Played a major role in organizing various promotional events which includes product launch,
property exhibitions and possession ceremony
- Sourcing out business from Real Estate firms and Agents