Nayrie Mardirossian

Managing ‘GULF REWARDS’ Program - Gulf Bank’s Credit Cards Loyalty Programs, includes:

1) Gulf Points Program
Earning and Redeeming Platform for booking free flights across all airlines and stays at over 300, 000 hotels.

2) Gulf Credit Cards Promotions and Campaigns
Exclusive / Non-Exclusive Campaigns and periodic promotions consecutively during the year for Credit Cardholders.

3) Gulf Dining and Promotions Program 2017
Various discounts, special offers and privileges at over 300 renowned merchants, restaurants and coffee shops in Kuwait.

4) Gulf Bank Entertainer Mobile App (Till end of 2017)
The 1st mobile and Geo-Locator application in Kuwait for instant “Buy 1 Get 1 free” offers in Kuwait, UAE, London and hotels over 25 countries worldwide in coordination with Entertainer.

Job Description and Responsibilities:

LOYALTY PROGRAM MANAGEMENT
- Setup the Business activities for all New Cards Loyalty Programs.
- Manage the Loyalty Programs relations with Local & International vendors for Gulf Points and Gulf Dining & Promotions Programs.
- Manage all relevant operational procedures and instructions of the Loyalty Programs inorder to carry out the work in a controlled and consistent manner.
- Manage and setup of the operational activities of the Loyalty Programs and consumer enrollment.
- Manage the Loyalty Programs campaigns to generate interest, increase brand Loyalty and drive repeat business among GBK customer base, primarily targeting vulnerable customers or high risk areas to create and optimize long term customer relation.
- Manage the setup of the Loyalty Programs help desk/call center and monitor the nature of customer interface in coordination with customer service team.
- Understand the customer mindset, competitive landscape and business dynamics to determine optimal acquisition channels, messages and offers.
- Manage the performance and efficient functioning of Loyalty Programs software.
- Manage the development of success metrics, analyze results and report findings.
- Create the training materials of all Loyalty Programs and the ongoing related communications.
- Manage the creation of front-line communications, guidance and insight for merchandising, advertising, point of sale and marketing communication efforts.
- Manage guidance on responding to customer queries.
- Develop and manage New Loyalty Programs related initiatives.
- Manage the preparation of all required documentations, contracts for all Loyalty Programs participated merchants.
- Efficiently respond to customer queries and complaints.
- Manage, Plan and coordinate the communication plan with the Marketing related to all Loyalty Programs.
- Manage all the Marketing materials, activities, website additions, website changes and creative designs of the Loyalty Programs.
- Assist in development of success metrics, analyze results and report findings.
- Ensure consistent and systematic use of ‘Best Practices’.
- Manage the documentation and obtain approvals of Policies and Procedures of the Loyalty Programs including inquiries, redemption through various channels, agreements with participated merchants.

CARD PRODUCTS MANAGEMENT
- Work closely with Marketing to ensure targeted launch and widespread exposure for product consumption.
- Manage and Develop of existing and new products.
- Contribute by creating and delivering product marketing plans driving improvements in performance, customer propositions and capability across the key channels.
- Ensure continuous product management through improving the marketing mix.
- Work closely with Marketing to ensure targeted launch and widespread exposure for product consumption.
- Coordinate for various project launches with Marketing, Operations, Legal and IT.
- Track and review performance of new promotions, highlighting gaps to the Head of Cards and ensuring optimum closure.
- Communicate with card associations like VISA and MasterCard to enable services and promotions to enhance GB cards proposition.

Job Description and Responsibilities:
- Handle/Prepare Management Meetings, Appointments, Invitations, Business trips and Conferences.
- Preparing all kinds of incoming and outgoing correspondence (Letters, Forms, Organizational Chart, Memorandums and Reports) from rough draft, dictation, or verbal direction.
- Responsible for all internal and external mails, e-mails and correspondence and determining proper direction action to concerned persons with follow-up.
- Organizing Division Annual Events.
- Arranging Business Trips including Hotel Accommodations, Car Rentals, Airline Reservations, daily activities, meetings and agendas.
- Organize and maintain manual and automated filing systems for all correspondences, files, records and confidential documents.
- Prepare and circulate minutes of the meeting for all necessary meetings.
- Record and archive administrative communication (Agenda, Notices, Minutes and Memos).
- Cooperate with all departments to process staff requirements.
- Perform general office duties such as ordering supplies and stationery.

Divisions:
- MENA Asset Management
- International Trading and Portfolio Management
- Local and Gulf Trading Management

Job Description and Responsibilities:
- Handle Management confidential documents and ensure security of the same and track movements.
- Handle/Prepare Management Meetings, Appointments, Invitations, Business trips and Conferences.
- Preparing all kinds of incoming and outgoing correspondence (Letters, Forms, Organizational Chart, Memorandums and Reports) from rough draft, dictation, or verbal direction.
- Responsible for all internal and external mails, e-mails and correspondence and determining proper direction action to concerned persons with follow-up.
- Arranging Business Trips including Hotel Accommodations, Car Rentals, Airline Reservations, daily activities, meetings and agendas.
- Maintaining confidentiality of all business activities as required by the organization.
- Providing assistance and support to different departments by performing highly confidential clerical and administrative support activities such as composing confidential correspondence, e-mail, letters, phone calls and maintaining confidential files.
- Organize and maintain manual and automated filing systems for all correspondences, files, records, confidential documents and administrative communications.
- Cooperate with the holding company “Kuwait Projects Co. (Holding)” and subsidiary companies to process requirements.
- Preparing new Portfolios and Contracts with follow-up on requirements as per local and international authorities.
- Follow-up on behalf of clients towards their shares certificates, Capital Raise, General Assemblies, etc.
- Providing Monthly reports to the Client on the performance of the Team.
- Coordinate with clients to assist/provide them with their needs by understanding the requests to develop our business relations with them and assure their satisfaction.