Retail Designer
Sun and Sand Sports
Total years of experience :12 years, 5 Months
CAMPAIGN DESIGN
Designing store spaces and layouts in correlation to aesthetic & commercial aspects of the business.
Gaining insight into various core (Sales) and support business functions (Projects, VM & Marketing) for in-depth understanding of product, space and marketing strategies.
Enhancing & Elevating brand spaces within large retail format as per their respective seasonal campaigns.
PRODUCT PRESENTATION
Gaining In-depth understanding of the market for corresponding product category including competition analysis.
Comprehensive study of Retailers/ Consumers constraints & preferences and number of SKU’s to be displayed
Designing Product Display solutions which enhances product visibility to the shopper and increase brand’s/products recall value
Segregating display into different zones as per product/brand categories and sub-categories with provision addressing shrinkage issues.
Developing modular ideas for display devices to be adaptable to different store and window sizes.
Incorporation of Visual aesthetics to communicate the brand’s idea and attract shoppers.
SPACE DESIGN
Space/Layout planning and on-site execution for Chicco for various stores across India.
Space planning / designing for “Indra” for Aero India 2011, Bangalore and Lucas TVS for Auto care & Partmart 2011, New Delhi.
Space planning & Design for College Classrooms and workshops enabling efficient use of space and creative productivity.
VISUAL MERCHANDISING
Window Display Design for Louise Philippe recreating brand’s identity for fall-winter 2012, theme being; “Sedurre Luxury”
PRODUCT DISPLAY/ FIXTURE DESIGN
Kiosk design
Develop kiosk design concepts for cosmetic brand Lakme for a multi-brand outlet
Shop-in-shop
Designed shop-in-shop formats for consumer electronics brand- Samsung
Product Display
Research & Analysis understanding market scenario for corresponding FMCG
Product categories, Store layouts, Product adjacencies, competition, retailer preferences and consumer behavior.
Designing Product Display solutions for FMCG Products for Indian & International markets
Display for the brand Chicco
Designed Gondola as per as per Indian market for stores across India.
PRODUCT DISPLAY/ FIXTURE DESIGN
Shop-in-shop
Designed shop-in-shop formats for consumer electronics brand- Samsung
Display for the brand BILT
Research & Analysis for stationery display across brands. Developing design ideas for different age group consumer