Rocky Serdeña, Process and Quality Assurance Manager

Rocky Serdeña

Process and Quality Assurance Manager

Sun and Life Company

Location
Saudi Arabia - Khobar
Education
Bachelor's degree, Mechanical Engineering
Experience
26 years, 4 Months

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Work Experience

Total years of experience :26 years, 4 Months

Process and Quality Assurance Manager at Sun and Life Company
  • Saudi Arabia - Riyadh
  • My current job since January 2014

Drive operating systems at holding company level by ensuring implementation and monitoring of operating calendar between subsidiaries companies.

Drive QA/QC sytems for subsidiaries companies.

Management Representative for QMS, EMS and OHSAS systems

Internal Auditor : Operating Systems and Management systems, Quality, Environment, Health & Safety

Other business support; i, e, prequalification application of the company to major clients, e, g. Saudi Electric Company, Saudi ARAMCO, etc.

Product Manager at ABANA Enterprises Group Co.
  • Saudi Arabia - Riyadh
  • September 2012 to December 2013

Managed Queuing System products (Qmatic) and Postal products (weighing scales, POS terminals, label printers, etc.) as well as creating and integrating new products and product changes

Conducted margin analysis, industry/market research, and in-life performance measurement to determine product demand, positioning, viability, and profitability

Managed the entire product line life cycle from strategic planning to tactical activities

Developed pricing, pricing changes, and create business proposals and solution presentation supporting sales team

Analyzed potential partner relationships for the product

Created product descriptions and work as a facilitator between the various internal organizations to ensure product policy and processes are negotiated, documented, and executed accurately

Project management of all product integration/launches/changes throughout implementation

Monitored internal processes for efficiency and validity of pre & post product launch/changes

Project Operations Manager at ABANA Enterprises Group Co.
  • Saudi Arabia - Riyadh
  • June 2011 to August 2012

Managed daily operations of multiple projects; ATM site audit and branch quality audit projects for Al Rajhi Bank, Saudi Investment Bank, National Commercial Bank, and Arab National Bank

Formulated processes, procedures/policies, managing daily operations, and planning the use of materials and human resources

Provided strong leadership of 31 staff; 22 field ATM site and branch auditors, 5 field coordinators, 4 helpdesk agents

Set clear objectives, ensured staff understood their roles and the system in use

Achieved targets on schedule, restored bank confidence and staff morale. Created sense of wellbeing/value to the organization

Initiated and implemented key meetings, workflow and performance monitoring in order to identify potential issues and to implement a mechanism for fast resolution

Unit Manager Service Dept and Interim Project Manager at ABANA Enterprises Group Co.
  • Saudi Arabia - Riyadh
  • May 2009 to May 2011

Unit Manager - Service Dept.

Managed and provided strong leadership for four different teams; field service, installation, ATM site maintenance, and technical product support

Formulated processes, procedures/policies and planning the use of materials and human resources

Initiated and implemented culture of planning throughout the department, aligned disparate unit and service centers, enabling recovery

Initiated and implemented key meetings, workflow and performance monitoring in order to identify potential issues and to implement a mechanism for fast resolution

Updated director of services on department’s performance regularly



Interim Project Manager - NGN migration project of STC

Created and executed project work plans and revised as appropriate to meet changing needs and requirements

Provided ongoing project analysis, mitigated “scope creep”, communicated project status through hopper report, and identified and resolving project issues and constraints

Identified resources needed and assigned individual responsibilities

Managed day-to-day operational aspects of the project and scope

Reviewed projects deliverable prepared by team before passing to client

Prepared engagement reviews and quality assurance procedures

Technical Product Support Manager at ABANA Enterprises Group Co.
  • Saudi Arabia - Riyadh
  • March 2008 to April 2009

Managed team of Product Specialists, facilitated customer resolution for escalated calls and engaged the necessary technical support

Follow up unsatisfied customers to ensure issues are resolved and the customers are satisfied

Built strong relationship with the sales team- increased support services agreements sales including negotiating and closing service contracts

Maintained a mindset of continuous improvement in terms of efficiency of support processes, and customer satisfaction

Developed skill matrix for all service engineers, designed and implemented multi-skilling training program for field service engineers

Quality Assurance Manager at ABANA Enterprises Group Co.
  • Saudi Arabia - Riyadh
  • February 2004 to February 2008

Served as Quality Management Rep. for ISO9001 program

Built, audited and improved quality management system from scratch

Established and implemented a quality plan to bring the company into ISO9001 certified

Performed internal QA audits that are compliant with ISO9001 standard requirements and corporate policies, practices, processes and procedures

Promoted and advocate quality achievement and performance improvement across the organization

Persuaded staff to adopt and incorporate quality methods into their work

Identified and implemented relevant QA training needs and opportunities

Manufacturing Engineer, Quality Assurance Supervisor at Technol Eight Philippines Corporation
  • Philippines
  • January 1998 to January 2004

Served as Quality Management Representative for ISO/TS16949

Lead various teams |APQP/PPAP team, FMEA team, SPC team, and MSA team

Active member of KAIZEN team and Quality Circle team

Managed day-to-day quality assurance and quality control activities with 17 Quality Control engineers and 6 Quality Assurance engineers and staff

Lead auditor | Internal and Supplier quality audit program

Developed quality inspection standards for all metal stamping parts, welding parts, and sub-assembly parts for Toyota Motors Philippines, Ford Motors Philippines, Honda Cars Philippines and Toyota Auto-Parts Philippines.

Served as Resident Engineer for Toyota Motors Philippines, Ford Motors Philippines and Honda Cars Philippines.

Managed calibration of measuring and testing equipment, welding jigs and inspection jigs. Inspection, data analysis and improvement recommendation.

Involved in Plant set-up, production set-up in accordance to Toyota Production System

Education

Bachelor's degree, Mechanical Engineering
  • at Polytechnic University of the Philippines
  • May 1995

On-the-Job Training at Coca-Cola Bottling Corporation On-the-Job Training at Toyota Motors Philippines

Bayt Tests

Management Skills Test
Score 60%

Specialties & Skills

Quality Tools
Production Systems
Quality Management
Project Management
Six Sigma
Teamwork
Communication, verbal and written
Flexibility
MS visio
MS office word-excel-power point
Planning and Organizing
Analyzing and Investigating
Initiative/Self motivation
Time Management
Commercial Awareness

Languages

English
Expert
Tagalog
Expert
Arabic
Beginner

Memberships

Philippines Society for Mechanical Engineers
  • Fulltime Member
  • October 2009

Training and Certifications

(Training)
Quality System Assessment (Training)
Training Institute:
Rosehall Management Consultants, Inc., Philippines
Date Attended:
February 2000
Business Performance Management (Training)
Training Institute:
TUV FAHSS Saudi Arabia
Date Attended:
December 2005
Quality Control Circle Methods (Training)
Training Institute:
Toyota Motors Philippines
Date Attended:
July 2002
Failure Mode and Effects Analysis (Training)
Training Institute:
Rosehall Management Consultants, Inc., Philippines
Date Attended:
October 1999
Statistical Process Control (Training)
Training Institute:
Rosehall Management Consultants, Inc., Philippines
Date Attended:
November 1999
Management Orientation on ISO 14001 (Training)
Training Institute:
Rosehall Management Consultants, Inc., Philippines
Date Attended:
December 2000
Executive Briefing on QS9000 (Training)
Training Institute:
Rosehall Management Consultants, Inc., Philippines
Date Attended:
September 1999
Advanced Product Quality Planning and Control Plan (Training)
Training Institute:
Rosehall Management Consultants, Inc., Philippines
Date Attended:
October 1999
QS9000 Awareness (Training)
Training Institute:
Rosehall Management Consultants, Inc., Philippines
Date Attended:
September 1999
ISO/TS16949 A strategy for Implementation (Training)
Training Institute:
Neville Clarke, Philippines
Date Attended:
April 2003
Calibration (Training)
Training Institute:
Rosehall Management Consultants, Inc., Philippines
Date Attended:
September 1999
Statistical Techniques (Training)
Training Institute:
TUV FAHSS Saudi Arabia
Date Attended:
December 2005
ISO 14001 Awareness (Training)
Training Institute:
Rosehall Management Consultants, Inc., Philippines
Date Attended:
December 2000
Quality Management Representatives' Skills Development (Training)
Training Institute:
Neville Clarke, Philippines
Date Attended:
May 2003
Documenting the Quality System (Training)
Training Institute:
Rosehall Management Consultants, Inc., Philippines
Date Attended:
September 1999
PMP training - PMI accredited certification program (Training)
Training Institute:
Rowad Al Etkan
Date Attended:
October 2009
Auditing the Environmental Management System (Training)
Training Institute:
Rosehall Management Consultants, Inc., Philippines
Date Attended:
April 2001
Effective Records Management (Training)
Training Institute:
Neville Clarke, Philippines
Date Attended:
April 2003
Continuous Improvement on Quality and Productivity (Training)
Training Institute:
Rosehall Management Consultants, Inc., Philippines
Date Attended:
October 1999
Internal Quality Auditing (ISO9001:2000) (Training)
Training Institute:
TUV FAHSS Saudi Arabia
Date Attended:
February 2006
Lead Auditors of ISO9000:2000 Series Quality Management System (Training)
Training Institute:
Neville Clarke, Philippines
Date Attended:
August 2002
Measurement System Analysis (Training)
Training Institute:
Rosehall Management Consultants, Inc., Philippines
Date Attended:
March 2000

Hobbies

  • Playing Basketball
    MVP award Mythical Five award Best-In-3point shots award Highestt average score award