Nevin Rafeeq

• Strategic penetration in the UAE market from the inception stage.
• Heading the marketing campaigns and events to promote Aqua Premium to the targeted channels.
• Developed a Sales strategy with a budget planning with the CEO - that maximizes revenue by driving the sale in HORECA channels.
• Improved closing ration of new accounts by 50% through implementation of sales processes.
• Achieved the regions revenue and profitability by establishing an environment and foundation for future sales growth of minimum 40% every year.
• Expanded market share by establishing distribution channels with local partners in KSA and Oman
• Responsible for partner training and product knowledge development campaigns.
• Managing key accounts to maintain customer retention, socializing with key decision makers for business continuity
• Manages performance and financial analysis and reports directly to the head office in Switzerland

• Ensuring the sales actions are carried out by developing contacts and approaching new potential customers, strategic markets and promoting NQA services as per established tactic plan.
• Closed the biggest sale of NQA ME in one single contract worth AED 1 million
• On-boarded 4 consultants as partners with exclusivity for specific standard certifications, that have to contribute to the increase in net new clients
• In addition to driving new partnerships, maintained and renewed existing partner’s certification prior to contract renewal.
• Continually generated sales growth of up to 120% of targeted objectives in 3 consecutive quarters
• Managing existing client base and act as a prime point of contact.
• Assist the pertinent line manager in carrying out marketing activities such as marketing material preparation, marketing visit, road shows, public training etc; implement and control the marketing plans

• Market research to identify market requirements for current and future products
• Proactively reached out to new customers to set up presentations and meetings
• Developed proposals, negotiated terms and conditions and implemented contractual agreements with accountability for delivering strong financial results
• Registered the company as one of the main training partners for the Abu Dhabi airport work site
• Demonstrated technical marketing skills and company product knowledge.
• Regular meeting with Management for better sales and business development planning.

• Responsible for the daily operations management of the store.
• Purchasing goods with the coordination of Spar and local suppliers.
• Training the workforce by proper motivation, managing book of accounts, assessment and procurement of inventory held, building company’s brand value
• Enhancing the reputation of the organization by interacting with the clients and addressing customer grievances.