Nibu Erattakkulam

Responsible for the sales and distribution of a diverse portfolio of dry, frozen, and chilled food and beverage products within Oman’s food service industry.
Proactively identify new business opportunities while nurturing existing relationships to maximize sales and profitability.
Oversee key account management, ensuring client satisfaction and timely credit collections in line with company policies.
Lead a team of sales executives, driving operational efficiency and aligning their performance with business objectives.
Negotiate pricing, contracts, and terms with clients to secure mutually beneficial agreements and foster long-term partnerships.

Designed and implemented territory-specific sales strategies to achieve and exceed revenue targets. Conducted comprehensive competitor analysis and market research to stay ahead of industry trends and adapt to customer needs.
Coordinated with distribution teams to ensure the efficient supply of goods, enhancing customer satisfaction.
Collaborated cross-functionally with internal departments to improve business processes and ensure seamless operations.
Spearhead local procurement strategies, sourcing products from domestic suppliers to meet market demands.

Led nationwide sales of kitchen equipment and machinery, focusing on the HORECA sector, including hotels, restaurants, and catering companies. Developed competitive pricing strategies and executed impactful marketing campaigns to drive product sales.
Consistently surpassed sales quotas through innovative business approaches and targeted client outreach.

Implemented sales strategies that boosted subscription rates and expanded market reach.
Ensured the availability and timely delivery of publications, optimizing distribution channels and reducing inefficiencies.

Increased sales of newspaper and magazine through proficient business relations with corporates and sales channel partners.

Ensured improved product distribution, payment collection and subscription sales promotions schemes through own platform and channel partners.

Primary responsibility was to deliver suitable packages by identifying the accurate needs of customers.

Achieved monthly sales target for the assigned territory and effectively participated in marketing activities.