Nichole Ailee Fernandez, Social Media Specialist

Nichole Ailee Fernandez

Social Media Specialist

Gandertech

Location
Qatar
Education
Bachelor's degree, Biochemistry
Experience
10 years, 4 Months

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Work Experience

Total years of experience :10 years, 4 Months

Social Media Specialist at Gandertech
  • Qatar - Doha
  • My current job since September 2017

Tasked to create full content plans and full marketing strategy templates to obtain ROI for clients
• Editing and creating effective social media content in the form of text, image, and/or video.
• Social listening via multiple platforms
• Knowledgeable in the creation of websites using Wordpress and basic HTML
• Able to manage basic SEO principles for websites, social profiles etc. plus basic PPC handling for
sponsored ads (i.e Google AdWords)
• Generate daily, weekly and monthly reports for Analytics and gives thoughtful insights and
recommendations
• Handles customer inquiries via email, phone, mobile and other messaging programs.
• Handles logistics and delivery for suppliers (i.e. creating Purchase Orders)
• Responsible for filtering candidates for hiring and conducting interviews with said applicants
• Tasked to make sure that all other employees and clients are compliant with company SOP and
providing updates to said document as needed
Key achievements/projects
• Achieved a 200%+ increase in organic reach without using any sponsored advertisements
• Creation of unique campaigns that focuses on organic reach rather than sponsored
advertisements.
• Getting at least 2 leads every week for the agency
• Mastery of laser-focused audience research to reach the desired audience (Relevance
score of 9-10)
• Handled the social media for an international client who now seals at least 3 new projects
monthly, including government clients.
• Revamped a Facebook page from scratch and garnered at least 30% in awareness per week

Freelance Writer at Freelance
  • Philippines
  • My current job since January 2015

Technical writing for the fitness industry
• Covering a wide range of topics from nutrition to training protocols
• Well-versed in technical aspects of nutrition
• Responsible for writing sales copies for fitness product marketing
• Responsible for copywriting based on target audience
• Producing engaging graphics for promotion on digital media, including social media and

Front Desk and Social Media Associate at The StrongBox
  • Qatar
  • July 2017 to September 2017

• Handled all incoming client inquiries via phone and walk-in
• Conducted facility tours for walk-in clients and upsell services
• Handled onboarding of new clients from registration, payment and regularly took feedback to make sure that clients are adjusting well
• Coordinated with coaches for workout schedules and updated system accordingly
• Handle all graphic design tasks and photography for social media marketing
• Created content plan and strategy for making sure that the graphics are highly engaging

Front Desk and Social Media Associate at Al Kayyali Medical Center
  • Qatar - Doha
  • May 2016 to July 2017

• Handled patient registration, insurance registration and taking of related payments for services
• Assured utmost care and attention to patients and knowledgeable in basic Arabic
• Responsible for maintaining accurate and timely end of day transaction reports and handled petty cash on a daily basis
• Monitored all payments and balances on a daily basis and responsible for reporting to the General Manager the earnings trend
• Responsible for updating the Accounts team for any inconsistencies for accuracy of the center’s earnings
• Managed the social media accounts (Facebook and Instagram) of the center as well as designing the posted content on Adobe Photoshop.
• Responsible for monitoring the social media trend according to the current situation in Qatar

Payroll Data Analyst at ADP
  • Philippines
  • January 2014 to January 2016

Managed payroll for small businesses located across 50 States in the United States

Education

Bachelor's degree, Biochemistry
  • at University of the Philippines
  • January 2010

High school or equivalent, Secondary
  • at St. Paul College of PasigSt. Paul College of Pasig
  • January 2002

Specialties & Skills

Administration
Digital Marketing
WordPress
Social Media Marketing
ADOBE PHOTOSHOP
ADVERTISING
CONTENT MANAGEMENT
GRAPHICAL USER INTERFACE
MARKETING
ADMINISTRATION

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert

Training and Certifications

Google Ad Words (Certificate)
Date Attended:
November 2016