ACCOUNT MANAGER
ETIHAD AIRWAYS
Total years of experience :20 years, 2 Months
April 2011 - Till Date ( Present )
Etihad Airways, Dubai, U.A.E.
Account Manager - Trade
Job Profile
To build revenue and maintain profitable sales and market share for Etihad Airways
Revenue and portfolio management for assigned clientele of Etihad Airways
Work closely with equity & alliance partners as Virgin Australia, Air Berlin, Air Seychelles, Air Serbia & Jet Airways to strengthen our commercial partnerships in the local markets
Negotiating SLA’s with the clients consequent to the POS targets & COS budget
To assist our client partner in driving annual targets on the contracted revenue growth
Presenter for the Etihad Airways products & services to trade partners
Sales Force account & data management method utilization (Account Development Plans, Sales Calls, Agendas, Minutes of meetings, Client contacts and any clientele related activities)
Following the Etihad Way to Developing annual sales & marketing strategies for clients
Enhancing revenue spend from current clients and targeting new segments internationally
Monthly Business Tracking reviews with clients to ensure targeted business trends are met
To ensure Etihad Airways responds to market & competitor trends, changes, to drive incremental revenue and recommend changes in sales & marketing strategies
To conduct sales & commercial trainings for our UAE national program graduate managers
Implement the commercial strategy and achieve YOY targeted growth through targeted clients
Reporting progress to the organizational seniors managers
February 2009 - April 2011
Global Holidays, Abu Dhabi, U.A.E.
Business Manager - UAE Region
Job Profile
Responsible for the organizations Sales, Marketing & Business Development activities
Developing, Implementing, Monitoring & Controlling - Sales, Marketing, Development plans, Business and Action plan, Human Resource, & Credit control plans
Managing Operations and Contracts with IATA, Suppliers, GSA & PSA representations
Identifying opportunities and contracting for Product Development & Business expansion
To Establish, Develop & Retain cordial business relations with Key Corporate Companies, SME’s, Government Bodies, HNIV Clients, Travel Agents & Hoteliers
Maintaining & Enhancing market share of the region and targeting new niche markets
Create, manage, coordinate and execute marketing strategies and implement plans
Marketing excellence in Product, Brand Marketing, CRM, Client Database management
Developing Pricing Strategies for Revenue maximization with key business partners
Planning Human Resource requirements, hiring and discharge of resources
Developing & Conducting Staff Trainings & Annual Appraisal programs
Weekly & Monthly performance reports to the Managing Director
Bahrain Air Sales & Marketing Manager - UAE
- Responsible for the stations sales, marketing & operation activities
- Appoint GSA's / PPSA's / PSA's / Corporate Companies, within area of responsibility
- To correspond with DCA / DCAA / GHA for efficient ground and airport operations
- To effectively meet and conclude marketing & barter agreements with hotels, marketing companies, publishing houses, PR & Media companies
- Appoint CSA's for bulk cargo movements within the GCC & LEVANT region
- Responsible for the stations budgeting & meeting targets with sales & reservations team
- Implement business development & pricing strategies to achieve Revenue Optimisation
Management Projects & Integration Experience :
Bahrain Air Bahrain Strategic Business Plan, 2008 - Developed & Successfully implemented - New Routes Launch & Planning, Marketing, Business/Action Plan, and Sales Plan and Financial planning ( UAE Station )
Bahrain Air Quality Assurance Project 2008 - Drafted and Implemented Quality Assurance program ( Introduction, Action, Implementation, Awareness, Training, Integration & Staff Induction )
Bahrain Air Marketing & E-Marketing Project, 2008 - Drafted and approved Marketing Projects for the Region of Dubai & Northern Emirates ( Market - Segmentation, Target, Product Positioning ) Website and E- Marketing programs to Position the Product in the Segmented and Target Market (Monthly HITS Rise 24, 000 Per Month)
Bahrain Air Pricing & Revenue Management Project, 2008 - Drafted and Successfully implemented Revenue & Pricing strategies during Lean/Peak season to Position the product and have an edge over competitions Pricing, without efforts towards maximizing revenue optimization
Bahrain Air Marketing Project, 2009 - Drafted and successfully implemented Marketing Project for the Region of Abu Dhabi & Southern Emirates ( Product Launch, Market Segmentation, Target Market and Product Positioning )
July 2006 to August 2007
Sr. Sales Executive - GSA Representations & Corporates
- Meet and conclude agreements with companies to generate corporate travel business
- Responsible for Sales / Marketing activities to generate business for Online / Offline airline representations like SA, DL, VS, GMG, Tag Angola, Finnair & Eritrean Airways
- Maintain database of clients, corporate companies and travel agencies & analyze new potential corporate companies to increase business volumes in the potential market
- Prepare weekly & monthly sales reports to provide market & sales feedback
February 2006 to July 2006
Sr. Travel Consultant - GSA's, Corporate & Leisure
- Responsible for making reservation for the companies Airlines & Leisure GSA representations, line Online / Offline carriers & Trafalgar Tours, Costa Cruises, MSC Cruises, Peter Deilman Cruises
- To meet, negotiate and conclude Land agreements with major Hotels, Car Rentals & Transfer service operators in the LEVAANT, Europe, SEA & SWA rgions
- Worked and negotiated with major outbound suppliers and booked with major online reservation engines, like EKH, GTA, DOTW, ROH, STA, Octupus etc
May 2005 to Feb 2006 Travel Consultant - Retail & Holidays
- Answer telephone enquiries and attend to clients with Leisure and retail travel enquiries
- Handle air & land reservations with GSA Airlines and listed outbound suppliers
- Responsible for Sales & Marketing of STA Travel in universities, colleges and schools
- Laise with customers effectively over the phone
- Develop relationship with exsisting and potential clients
- Ensure prompt services towards clients and carry other general office duties
Doctorate in International Business , from Tuscon University , USA
Certificate in Intensive Spanish Language from Cursos Iberika, Valencia, Spain
Masters in Business Administration ( MBA ) GPA : A+ Major in : International Marketing Dissertation : A program on Customer Loyalty
Graduated as Bachelor of Commerce, from University of Mumbai Merited as 1st Class pass in Commerce & Economics
Ambassador Certificate in Reservations & Ticketing from Sabre Travel Network Major in : Ticketing & Reservation systems
Completed Post Core Reservation & Ticketing systems, from Emirates Aviation College Major in : Galileo Reservation & Ticketing systems
Diploma from IITC Major in : - C.R.S - GDS - Personality Development
Diploma from IITC Major in : - International Airlines - Travel Management - Travel & Tourism