Regional Manager - Previously Branch Manager
Servcorp
Total years of experience :19 years, 9 Months
Headed a cross-functional team of 30 spread across Saudi Arabia, Kuwait, and UAE, ranging from entry-level to branch managers, and closely collaborated with data analysis, training, and marketing teams in other regions and in head office in Sydney. Awarded Top One out of 150 Servcorp managers across the globe and among the Top five more than once.
• Property Development & Facility Management
- Headed the evaluation and selection process of new five stars locations like King’s Road Tower and Khobar Gate Tower by developing a comparison model, liaising with senior stakeholders and candidate vendors, and running a proof-of-concept.
- Reviewed the daily needs of every location including connectivity, vendors relationship, cyber security and procurement achieving efficient performance and substantial reduction in cost.
- Arranged adequate workplace solutions for large corporations like PIF, Swissport, Aecom, Aramco, Dell-Emc, L’oreal, Accenture and P&G specifically in luxurious locations like Faisaliah Tower and Jameel Square.
- Applied a pre-launch waiting list for Al Murjana Tower, leveraging a referral program; resulted in securing a preopening occupancy of 60%.
- Created a post-opening reporting template including but not limited to legal, safety and compliance assignments assuring the operation is running risk-free and compliant with the complicated local regulations.
• Marketing & Business Development
- Formed and implemented a local marketing strategy of SAR 300K monthly budget; utilizing social media, radio, print ads, SEO, PPC and display campaigns; to grow awareness and generate more leads, yielding 20% YOY ROI improvements.
- Conducted price reviews and competitor benchmarking analysis by integrating consumer insights and personal market knowledge; recommended strategic changes in portfolio and marketing plan to C-suite executives.
- Developed successful partnership with governmental entities like Saudi Bar Association, The Freelance Program, Badir and Monshaa’t. Tailored new workspace membership tiers for members based on specified requirements, contributing to an average of 12% yearly increase in new customers.
- Executed and advertised quarterly networking events with 100+ participants in Saudi Arabia and Kuwait, in addition to design thinking workshops and business shorts with the presence of experts.
• Sales & Operations Management
- Managed business relationships with around 30 clients per year including Amazon, CBRE, Honeywell, GE & TATA; presented sales strategies to CEO to drive ROI and re-engineer sales operations, generating an ongoing increase in conversion by at least 5% YOY.
- Controlled pipeline of every branch by understanding current and forecasted revenues and delivered plans to exceed sales targets, both individually and for the regional team as the business grows.
- Orchestrated the establishment of Servcorp’s first Riyadh Branch in Faisaliah Tower from start-up to commercial success in just 6 months.
- Reached 200% increase in revenue of Jameel Square branch and accomplished profits in just one year.
- Moved Al Murjana branch to profitability from the first 6 months.
- Reviewed financial performance of the company at every level as part of operations and initiate cost control policies to enhance the balance sheet and ensure profit maximization.
- Designed and introduced an email toolkit to enable teams to quickly build mobile-responsive emails and maintain visual consistency, leading to time savings of 5+ hours per week.
- Controlled product and service portfolio, pricing and margins and focused on sales conversion ratios.
- Collaborated with other Regional Offices to serve cross-regional client opportunities.
• Team Management & People Development
- Recruited and trained more than 4 employees per year for key designations in sales, project management, marketing, and administration.
"more on the CV"
Led the full operation of the international fashion brand “Mexx” across 5 retail boutiques in Lebanon and acted as the liaison between Mexx International and the franchisee in Lebanon.
- Travelled on monthly basis to the regional offices in Paris and Budapest, and to the headquarters in Amsterdam resulting a personal gain of global experience in retail business.
- Managed the overall purchasing process including setting the budgets by product lines, selecting the monthly collections, and monitoring supply chain.
- Participated in the franchise agreement negotiations and represented RMG in all seminars and seasonal occasions committee.
- Established a luxury boutique in Beirut Souks as per the newest franchise guidelines and executed a high end opening with grade A media coverage.
- Set sales targets and monitored the performance of all the branches.
- Ensured that the advertising and marketing activities are in place to send out the right image of the brand.
1. Handled MEXX recruitment interviews, candidates selection and trainings.
2. Supervised the employees daily duties in addition to the sales report
3. Ensured the achievement of the monthly retail targets by creating the needed promotions and giving the motivation to the sales advisors.
4. Performed training sessions such as managerial training for the assistant managers and new managers, product training and selling skills training.
5. Conducted monthly appraisals for each and every employee in addition to monthly meetings
6. Supervised the visual merchandising and window dressing
7. Conducted and controlling inventories
8. Controlled the receiving the new collections on monthly bases from the warehouse to the display
9. Solved all misunderstandings between employees.
10. Supervised the cashiers and controlling the opening and closing procedure
Graduated on the honor list.
