Nida Kidwai

- Online Research
- SEO, PPC/SEM, Social Media Marketing
- Social Media Community Management
- Content Development/Copywriting
- Branding/Brand Management
- Marketing/Digital Strategy

1. Organization: United Gulf
Designation: Marketing Manager (January, 2014 to date)
Assistant Marketing Manager from (June, 2013 to January, 2014)
Marketing Executive (September, 2012 to May, 2013)
Department: Marketing. Reporting to: General Manager
Direct Reports: 2
Job Profile:
1. Strategy & Marketing Planning
i. Formulated and got the buy-in from top management for Annual Marketing Strategy and budget for the group.
ii. Planned all Marketing Initiatives, both tactical and strategic, in coordination with respective departments and markets.
2. Brand Management
a. Corporate Identity/Branding:
i. Created a new brand identity for the group and a Brand Manual (CI Guidelines) for its application across various Marketing Communication/Collaterals (including guidelines for office and showroom signages and application on other company assets).
ii. Fully responsible for compliance of Branding Guidelines across Marketing Communication, Joint Communication with Business Partners as well as Marketing Agencies associated with the group.
b. ATL Initiatives
i. Responsible for managing Marcom initiatives for various categories and flagship products. This includes the following:
- Press Ads: Concept development (including KV and Body Copy), Media Selection through agency as per the Marketing Strategy framework.
- Public Relations (PR): Briefed the agency for content development, coordinated with Principals for content alignment as well as opportunities to generate new stories in upcoming products and market developments. Selection and management of media for Press conferences.
c. BTL Initiatives
i. Vehicle branding
ii. Showroom Development: Managed end to end Showroom development including showroom designing/layout. In-store communication design, production. Showroom fabrication through contractors, including civil work, lighting, fixtures and product display. These showrooms were located in Oman & Qatar.
iii. POS Material Development: Concept, design, content and artwork for various POS Material, like brochures, leaflets, catalogues, spec-sheets, etc.
iv. Agency Management: Managed agencies for various Events & Exhibitions, including concept design, production/fabrication and coordination with principals.
v. Promotional Material: Developed promotional materials with company branding for various occasions, like events, seminars, exhibitions, showroom opening, New Year corporate gifts, etc.
3. Digital/Inbound Marketing
i. Website/ Content Development
ii. Social Media Marketing.
iii. SEO and PPC:
a. Formulated and developed the strategy, budget and process for SEO, SEM/PPC and executed the plan for effective SEO, SEM/PPC.
b. Segmentation, Targeting and Positioning of ads through PPC.
c. Managed the campaigns in accordance with the approved budget, to generate leads and increase ROI.
d. Monitoring and tracking of website traffic, profile, CTR, Conversion rate, calculating ROI for Digital Marketing efforts.
e. Briefed and managed agency for SEO, PPC and Social Media Marketing efforts.
f. Regular review and analysis of Search Engine Ranking, SEO, PPC and link building reports.
iv. Bi-monthly Newsletters and Email Marketing for current and prospective customers.
v. Banner Campaigns: Created the digital banners for various focus products across key markets to support local business. Customized banners, as per local demographics and requirements.
4. Marketing Intelligence (MI)
5. Management & Coordination -
i. Agency management (ATL/BTL/Digital Agencies, Marketing Vendors, Gifts, Events, Exhibitions, Showroom Developments Contractors and designers)
ii. Coordinated with Principals
iii. Kept Top management posted about marketing initiatives
iv. Team Management - 2 direct reports.
6. Other Initiatives and projects: ISO Certification, IVRS.
Was the Management Representative for getting UAE branches of UG group certified for the following standards: ISO 9001-2008, ISO 14001-2004 and OHSAS 18001-2007.

Freelancing jobs delivered to local clients, as well as advertising agency in India.
This included formulating Marketing strategy, copy-writing for websites, marketing collaterals, industry based online research.

2. Industry: Office Equipment
Organization : Xerox Emirates L.L.C.
Location : Dubai, U.A.E.
Department : Marketing
Designation : Sales and Marketing Executive
Duration : December 2005 to November 2006.

Job Profile :
1. Part of the Sales and Marketing team.
2. Handling customer enquiries and product requirements.
3. Business development: Establishing contact with potential customer and generating new business. Supporting the sales team in attaining sales targets.
4. Maintaining a healthy relationship with existing customers while opening up fresh
customers.
5. CRM: Establishing customer relationship with major clients by keeping a regular touch with them, providing regular updates on products & services. Updating the database on a regular basis, based on interaction with customers and status of sales order.
6. Providing sales and administrative support involving efficient handling of accounts.
7. Providing inputs and ideas into marketing enterprises and subsequently promote them and monitor responses.
8. Preparing monthly, weekly & daily sales analysis.
9. Preparing proposals, agreements, sales reports, and presentations.
10. Collecting, analyzing, evaluating and accounting the information in order to increase productivity of sales.
11. Coordinating and responding to all requests of internal meetings.
12. Liaison with all other department members.
13. Product Marketing: Converting enquiries into orders by effectively convincing the potential customer about the product and the company. Promoting the facilities of the organization to fresh and existing customers through a proactive approach.
14. Sales Coordination: Order processing, responsible for timely delivery of order by coordinating with various departments, including inventory control.
15. Event Marketing: Responsible for communicating and inviting customer to our stands in various exhibitions so that to expose them to our new products, new technology and establishing better PR.
16. Handling Tejari to promote Xerox Products and Services. Tejari is world-class Business to Business (B2B) Marketplace, connecting companies to buy and sell goods and services online.