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Nidal Khoury, Head of Marketing Communications

Nidal Khoury

Head of Marketing Communications·Eagle Distilleries Company

Jordan

Master's degree, MBA in marketing

Work experience

Total years of experience: 16 years, 9 months

Head of Marketing Communications

July 2017 - Present

Eagle Distilleries Company

Amman, Jordan

July 2017 - Present

Key Achievements:

Set the marketing strategy of its online and offline
components until 2023
Activated the online and offline marketing campaigns to
include online sales, social media, reservations, ATL and BTL
Increased awareness about the brands and the company’s
services
Revamped the communications and messaging
Online international sales
Managing products and services stories and communications
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing and Communications Manager

June 2015 - July 2017

Mowgli Foundation

Amman, Jordan

June 2015 - July 2017

Key Achievements:

• Founded the Marketing and Communications department strategies, processes and plans
• Achieved a high return on investment with the low allocated budget
• Increased awareness about the brand and its services
• Revamped the communications and messaging
• Analyzed market trends, competition and set a marketing roadmap for 5 years
• Supported the expansion to Africa and empowered the brand reputation in the MENA region
• Increased digital awareness, engagement and traffic on several marketing channels
Company industry:
Other Business Support Services
Job role:
Marketing and PR

Marketing officer

November 2013 - June 2015

Arab Bank

Amman, Jordan

November 2013 - June 2015

Key Achievements:

• Increased engagement and traffic on the Bank’s digital channels
• Took ownership of the Bank’s digital communications channels and set the plan and roadmap for the Bank’s social media presence
• Managed internal corporate communications with the employees around the world
• Developed several services marketing campaigns in Jordan, Palestine, Qatar, Bahrain and UAE
• Managed and successfully executed phase 1 of revamping the bank’s 17 websites
• Supported in managing the Bank’s annual report execution and release in Arabic and English
• Increased the level of creativity within the team
Company industry:
Banking
Job role:
Marketing and PR

Promotional committee member

February 2014 - May 2015

Central Bank of Jordan

Amman, Jordan

February 2014 - May 2015

Key Achievements:

• Set a strategy for communicating national payment council services
• Recruited a marketing agency based on the Central Bank of Jordan (CBJ) needs
• Executed 2 nationwide marketing campaign to promote two banking services
• Measured the success of the performance and campaigns on the adoption and awareness of the Central Bank’s services
Company industry:
Banking
Job role:
Marketing and PR

Senior marketing coordinator

December 2012 - November 2013

THE Group (Cozmo, Hamleys, BHS & Readers)

Amman, Jordan

December 2012 - November 2013

Key Achievements:

• Increased the group’s digital presence by introducing a group corporate website, an online store and increasing social media engagement
• Provided the management with a detailed plan of a complete mobile solution for customers
• Managed campaigns and events for Hamleys, Cozmo, BHS and Readers brands across multiple channels around the year
• Was able to measure the ROI on channels use in relation to the footfall and amount of store visitors
• Managed press releases, social media, events, and conferences
• Conducted a satisfaction research to assess areas of success and failure
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Sales and marketing executive

September 2011 - September 2012

blink communication

Amman, Jordan

September 2011 - September 2012

• Re-branded sub-services and established a collateral for sales
• Established social media presence
• Generated leads and met potential strategic existing and new clients
• Increased sales figures and achieved targets
Company industry:
Telecommunications
Job role:
Sales

Web development and social media department project coordinator

July 2010 - July 2011

SADDA

Amman, Jordan

July 2010 - July 2011

• Arranged and coordinated the work between the design and the development teams
• Delivered 7 pending website projects to customers within 3 months utilizing 2 resources
• Managed accounts and customer relations
• Managed the account’s social media presence
Company industry:
Marketing
Job role:
Marketing and PR

Database Upgrading unit

April 2010 - June 2010

Monitor Group

United States

April 2010 - June 2010

• Created a database of security systems providers in the world
Company industry:
IT Services
Job role:
Information Technology

Vice President of Finance and Public Relations

June 2009 - June 2010

AIESEC

June 2009 - June 2010

• Managed a team to promote AIESEC in Jordan through universities campaigns to support the recruitment of AIESEC Jordan
• Managed the financials of the organization’s presence in Amman
Company industry:
Recruitment & Employee Placement Agency
Job role:
Management

Education

Talal Abu Ghazaleh school of business

June 2014

June 2014

Master's degree, MBA in marketing

Jordan

Princess Sumayyah University for Technology

January 2011

January 2011

Bachelor's degree, BA Telecommunications engineering

Jordan

GPA : good bachelor degree of telecommunication engineering

Skills

Marketing Research
Expert
Marketing Research
Expert
Advertising
Expert
Advertising
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Marketing
Expert
Marketing
Expert
Public Relations
Expert
Public Relations
Expert
SPSS
Intermediate
SPSS
Intermediate
MS office
Expert
MS office
Expert
Public relations
Intermediate
Public relations
Intermediate
social media
Expert
social media
Expert
advertising
Intermediate
advertising
Intermediate
Public Relations
Expert
Public Relations
Expert
Marketing Research
Expert
Marketing Research
Expert
Advertising
Expert
Advertising
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Marketing
Expert
Marketing
Expert

Languages

Arabic
Expert
English
Expert

Hobbies

  • Reading
  • Traveling
  • Tennis