Manager, Sales and Marketing
FMCG
مجموع سنوات الخبرة :3 years, 7 أشهر
Manager, Sales and Marketing (FMCG) Jan 2012 to Dec 2013
Good Times Marketing Associates, Thrissur, Kerala (Marketing wing of Red Star group)
Leads the sales and marketing team for Kerala State enhancing the customer base and ensuring sustained growth by achieving challenging targets on a continual basis.
Key Responsibilities
➢ Leads a team of 5 Sales Executives for Kerala State market to achieve over $1M sales
➢ Instrumental in driving over 20% sales growth over a period of 2 years by implementing better sales management systems and motivating the team to perform at their best
➢ Evaluated the off take of all customers on a product by product basis to identify and enhance low contributors
➢ Implemented sales collaboration with key customers by teaming up customer sales team to get direct information from market that enabled to make quick decisions that contributed considerably to the sales growth.
➢ Implemented structured team sessions to evaluate current sales figures, targets, and forecast sales to enable a smooth process to meet challenging goals.
➢ Organized several promotional programs in liaison with customers to expand to market's awareness of product range, and quality
➢ Played a key role in product development of several successful launches by conducting specific market surveys to extract the market requirements in a clear and concise manner.
➢ Ensured that the team is fully engaged with the production & scheduling team to avoid backorders due to lack of communication.
➢ Conducted several team building activities to ensure the team is fully committed to meet challenging goals.
Sales Executive (FMCG) June 2010 to Dec 2011
Good Times Housewares, Kerala.
Key Responsibilities
➢ Expertise in working directly with the customers to enhance sales targets
➢ Ability to focus on sales growth with a keen attention on fund realization
➢ Developed promotional activities for growth during slow months
➢ Conducted market surveys to gather market information for new product development
➢ Gathered measurable facts and statistics about customer trends and preferences.
➢ Reviewed customer feedback to suggest ways to improve processes and service levels.
➢ Kept abreast of changes in the marketplace and watching competitor activity to keep competition in check.
Bachelor Of Commerce May 2010 Manonmaniam Sundaranar University, Tirunelveli, India