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nikhil harpalani, Events And Exhibition Manager

nikhil harpalani

Events And Exhibition Manager·Mind Spirit Design

United Arab Emirates

Bachelor's degree, Mass Media, Advertising and Marketing

Work experience

Total years of experience: 22 years, 4 months

Events And Exhibition Manager

September 2018 - Present

Mind Spirit Design

Dubai, United Arab Emirates

September 2018 - Present

- Heading the Events & Marketing Team and executing projects.
- Executing one-stop exhibitions for leading companies and brands.
- Spear-heading interactive technology for prestigious clients.
- Lead marketing team to develop and execute new concepts and plans.
- Manage the coordination flow with the studio team and ensure the right outcome on time.
- Contribute and enhance the creative and design process and outcome.
- Expand promotions and explore alternative marketing solutions.
Company industry:
Events Management
Job role:
Marketing and PR

Marketing and Events Head

January 2018 - January 2024

MIND SPIRIT DESIGN

Dubai, United Arab Emirates

January 2018 - January 2024

Led and and events successful for clients
Beeah, SAP, Damac, DEWA, and the Oman Jewellery &
Perfume Show. the and of
innovative marketing strategies, ensuring successful project
execution and high-quality results.
collaborative partnerships.
Company industry:
Media Production

Business Development Manager

January 2010 - December 2020

BIG BOYS CREATIVE

Dubai, United Arab Emirates

January 2010 - December 2020

and
generation, and point-of-sale material creation for regional
Company industry:
Media Production

Senior Account Manager

January 2014 - June 2018

Tripod Mena

Dubai, United Arab Emirates

January 2014 - June 2018

Working as an Account Manager and successfully handled multinational Accounts such as Unilever and Henkel. Pitched and won accounts such as Henkel, General Mills, Kelloggs for design, build and events Insured projects are handled from Initiation to completion Closed liaised with the internal team to assure that designs and timelines are met. Liaised with 3rd party suppliers and media houses for clients. Did events and branding for major companies in the entire GCC Working closely with new technology related projects.
Company industry:
Industrial Production
Job role:
Marketing and PR

Senior Account Manager

January 2014 - January 2018

TRIPOD MENA

Dubai, United Arab Emirates

January 2014 - January 2018

• Negotiated and secured cost-effective media buys across
Company industry:
Media Production

Marketing Manager

January 2013 - December 2014

JUMA AL MAJID PROPERTIES

Dubai, United Arab Emirates

January 2013 - December 2014

• Developed and executed comprehensive marketing strategies,
exceeding company expectations.
• Created unique value propositions and call-to-action
advertising to increase brand awareness and customer
engagement.
• Directed multi-channel marketing initiatives across advertising,
PR, direct communications, and social media platforms.
• Planned and launched new products based on feasibility
studies, driving sales and market share growth across GCC
countries.
Company industry:
Facilities & Property Management

Marketing Manager

January 2013 - September 2013

Juma Al Majid Properties at the Juma Al Majid Group

Dubai, United Arab Emirates

January 2013 - September 2013

Developing marketing plans and strategy. Liaising with advertising agencies and insuring print
and media buying in various publications is adhered to. Conducting in mall activations and
coordinating at all levels. Implementing on line strategy with Property related portals and
Google, insuring the same is conducted correctly. Liaising with BTL vendors for gift items.
Handling social media. Doing research and ensuring the companys statistics are in sync with
market standards. Helping the sales teams by conducting meetings with agents. Handling photo
shoots. Insuring a monthly newsletter is published online. Writing property related articles
particles in publications and participating in exhibitions.
Company industry:
Real Estate
Job role:
Marketing and PR

Marketing and Projects Manager

May 2010 - December 2012

Big Boys Creative

Dubai, United Arab Emirates

May 2010 - December 2012

Carrying out product launches and insuring the same is done from initiation to completion for clients such as Citizen and Jaguar at the Dubai World Cup 2012 Handling massive projects with BMW for the Series Coupe in 6 GCC Countries in terms of production and implementation, personally overseeing this on location to ensure the highest standards were met and all the clients expectations were met. Handling of large scale events and exhibitions with a vast array of clients such as Nivea (100 year anniversary), MMI, LVMH and Citizen Working with international brands and marketing them to the GCC market where cultural sensibilities are paramount whilst staying true to the brand image. Did market research and keep be updated with all new modern work in relation to advertising and production, analyzing how these can be put into practice with clients.
Company industry:
Interior design
Job role:
Marketing and PR

Accounts Manager

January 2009 - December 2010

RIGHT TRACK ACTIVATION

Dubai, United Arab Emirates

January 2009 - December 2010

• Managed sponsor relationships, cultivating strong partnerships
to maximize engagement and return on investment.
• Collaborated with internal design teams to develop compelling
event advertisements and marketing materials, ensuring brand
consistency and audience appeal.
• Ensured seamless client experiences through proactive
communication and coordination of internal resources and
activities.
• Oversaw the logistical coordination of below-the-line (BTL)
event executions with external production companies,
managing timelines and budgets effectively.
Company industry:
Events Management

Senior Account Manager

February 2009 - February 2010

Right Track Advertising

Dubai, United Arab Emirates

February 2009 - February 2010

Worked with key clients such as AXA Insurance, Western Union Money Transfer and Road shows for Dubai Municipality to name a few. Constantly studied the market to understand new business potential with clients and implemented new strategies ensuring that these resulted in successful campaigns Liaised with suppliers, ensuring deliverance of the right product specifications for BTL and ATL activities.
Company industry:
Advertising
Job role:
Marketing and PR

Client Servicing Manager

October 2007 - January 2009

T-1 Creative

Dubai, United Arab Emirates

October 2007 - January 2009

Pitched and won brought new clients and maintained business Understood existing client requirements and serviced them to the fullest by creating marketing strategies and ensuring their smooth flow. Working with prestigious clients such as BCBG Max Azria and Zawawi Group Controlled detailed market research to understand market trend and insure that existing clientele were on top Liaised with suppliers, insuring deliverance of the right product specifications for BTL and ATL activities Visualized and wrote ground breaking creative content Accomplished online support for clients. Successfully did road shows and activations.
Company industry:
Advertising
Job role:
Marketing and PR

Clients Servicing Manager

October 2007 - October 2007

T-1 CREATIVE

Dubai, United Arab Emirates

October 2007 - October 2007

• Conceptualized and executed comprehensive communication
and advertising campaigns for key accounts.
• Implemented innovative and cost-effective strategies within
these campaigns.
• Managed tactical campaigns to drive product/service demand
and increase company sales revenue.
Company industry:
Advertising

Assistant Manager- Client Servicing

May 2004 - August 2007

Percept India

Mumbai, India

May 2004 - August 2007

Serviced existing clients and pitched to new prospective clients ensuring that expectations were exceeded and maintained rapport for future business Setting the scope, implementation, management & review of marketing campaigns Online campaigns, web site, use of digital/social media Wrote creative and bulk copy at all levels (A/V’s, websites, brochures i.e. online and offline) Worked on radio commercials. Handled monthly and biannual newsletters (online and print) Progressed within the company and managed 4 member team Market research in order to follow change in trend and shifting of accounts. Conducted massive events.
Company industry:
Advertising
Job role:
Marketing and PR

Clients Servicing Manager

January 2004 - January 2007

PERCEPT LIMITED

Mumbai, India

January 2004 - January 2007

• Managed the seamless execution of events across various
scales and complexities.
• Led multi-channel marketing campaigns encompassing
advertising, public relations, direct marketing, and social media
for key accounts.
• Ensured consistent communication of key account branding,
corporate
Company industry:
Advertising

Education

St Andrews Mumbai

January 2003

January 2003

Bachelor's degree, Mass Media, Advertising and Marketing

India

Activities and Societies: Debate, Football

ST. ANDREWS

January 2003

January 2003

Bachelor's degree, Advertising

India

St Augustine’s High School

January 1997

January 1997

High school or equivalent, Commerce

India

ST AUGUSTINES HIGH SCHOOL

January 1997

January 1997

High school or equivalent, Business Administration And Commerce

India

Skills

Account Management
Expert
Account Management
Expert
Marketing
Expert
Marketing
Expert
Client Handling
Expert
Client Handling
Expert
Copywriting
Expert
Copywriting
Expert
Business Development
Expert
Business Development
Expert
PRODUCT MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
EVENT MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
PRESS RELEASES
Intermediate
PRESS RELEASES
Intermediate
MEDIA BUYING
Intermediate
MEDIA BUYING
Intermediate
RELATIONSHIP BUILDING
Intermediate
RELATIONSHIP BUILDING
Intermediate
PLANNING
Intermediate
PLANNING
Intermediate
MARKETING CONCEPTS
Intermediate
MARKETING CONCEPTS
Intermediate
ADVERTISING
Expert
ADVERTISING
Expert
ATL
Expert
ATL
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
EXHIBITIONS
Expert
EXHIBITIONS
Expert
FOLLETO DE DISEÑO
Expert
FOLLETO DE DISEÑO
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
NEWSLETTERS
Expert
NEWSLETTERS
Expert
Account Management
Expert
Account Management
Expert
Marketing
Expert
Marketing
Expert
Client Handling
Expert
Client Handling
Expert
Copywriting
Expert
Copywriting
Expert
Business Development
Expert
Business Development
Expert

Languages

English
Expert
Hindi
Expert